Rascasse Audience Intelligence

My Hero Academia Audience in United States

My Hero Academia has an estimated audience of 8.2M people in United States.

#1among Manga in United States
#11among Book / Manga / Comic in United States
#75in Literature

The average My Hero Academia fan in United States is 27.1 years old, more male, and lives primarily in California.

By number of fans, My Hero Academia ranks #1 among the 199 objects in Manga in United States — 22.3× the group median.

Its fans are 3.4 years younger than the group average of 30.5.

Women make up 37.7% of the fan base, 9.9 percentage points fewer than the group average.

Compared with the other 198 objects in Manga, My Hero Academia fans stand out for their interest in The Dark Knight Rises, Gurren Lagann and Civil War (comics).

Most fans live in California, Texas, Florida.

Top affinities include Akame ga Kill!, The Dark Knight Rises, Fruits Basket, with strongest over-indexing on Akame ga Kill! (25.05× the country average).

Demographically, the My Hero Academia audience skews more male with an average age of 27.1, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

The typical My Hero Academia fan in United States is more male, around 27.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Akame ga Kill!.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.2M
in United States
Gender
37.7%♀
62.3% male
Age
27.1
average years
Country rank
#4354
among all objects in United States
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of My Hero Academia fans

37.7% are female, 62.3% are male, average age 27.1.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for My Hero Academia audience in United States
MetricValue
Female37.7%
Male62.3%
Average age27.1
Estimated audience size8.2M
Fig. 03

Age distribution

Ø 27.1
average years
Age distribution of the My Hero Academia audience in United States
Age bracketShare%
16-2457%
25-3424%
35-4410%
45-546%
55+3%
Fig. 04

Worldwide distribution

32.3%

of the worldwide My Hero Academia audience comes from United States.

Worldwide audience distribution share by country for My Hero Academia
CountryShare
United States32.3%
Italy5.5%
Brazil4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

My Hero Academia fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~100K1.38×
02Texas~800K1.35×
03Arkansas~90K1.25×
04Arizona~200K1.22×
05Nevada~100K1.22×
06Georgia~300K1.18×
07New Mexico~60K1.18×
08Kentucky~100K1.17×
09Alaska~20K1.12×
10California~1M1.11×
11Utah~90K1.10×
12Mississippi~80K1.10×
13Washington~200K1.09×
14Indiana~200K1.09×
15Alabama~100K1.09×
16Louisiana~100K1.09×
17Missouri~200K1.08×
18North Carolina~300K1.07×
19Oregon~100K1.07×
20Kansas~80K1.07×
21Idaho~50K1.06×
22Tennessee~200K1.05×
23Florida~500K1.04×
24West Virginia~50K1.04×
25Maryland~200K1.03×
26South Carolina~100K1.03×
27Virginia~200K1.02×
28Michigan~200K1.01×
29Ohio~300K1.00×
30Illinois~300K0.97×
31Hawaii~30K0.96×
32Nebraska~50K0.95×
33Pennsylvania~300K0.94×
34Iowa~70K0.92×
35South Dakota~20K0.92×
36New Jersey~200K0.91×
37Delaware~20K0.91×
38New York~400K0.90×
39Colorado~100K0.90×
40Connecticut~80K0.90×
41Wyoming~10K0.88×
42North Dakota~20K0.87×
43Minnesota~100K0.86×
44Wisconsin~100K0.85×
45Rhode Island~20K0.82×
46Montana~20K0.79×
47Maine~30K0.78×
48Massachusetts~100K0.77×
49New Hampshire~20K0.70×
50Vermont~10K0.69×
Fig. 06

Affinity by region

Affinity by region — My Hero Academia, United States
0.69×1.00×1.38×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the My Hero Academia audience vs. the country average
#·InterestCategoryAffinity×
01Akame ga Kill!Literature25.05×
02The Dark Knight RisesMovies & TV20.54×
03Fruits BasketLiterature20.13×
04Gurren LagannMovies & TV19.96×
05Civil War (comics)Literature18.77×
06The Batman (TV series)Movies & TV16.50×
07InuyashaLiterature14.98×
08Star Wars video gamesGames14.33×
09Daredevil (film)Movies & TV12.30×
10ArrowMovies & TV11.94×
11Shōjo mangaLiterature10.65×
12Hunter × HunterLiterature9.76×
13PeacemakerMovies & TV9.03×
14Guardians of the Galaxy (film)Movies & TV7.96×
15CrunchyrollGames7.55×
16GodzillaMovies & TV6.13×
17Pokémon (video game series)Games5.66×
18Anime and manga fandomLiterature5.40×
19Harry PotterMovies & TV5.14×
20Millie Bobby BrownMovies & TV4.91×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the My Hero Academia audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the My Hero Academia audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.12×
Social Media UsageJOY1.10×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the My Hero Academia audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
Community OrientationOPEN0.60×
TravellingTHRILL0.63×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in My Hero Academia over the last 12 months. Modelled, not counted; people interested in several book / manga / comics count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/my-hero-academia-177454” · Methodology