A data profile of the people who buy, follow and care about Private property in South Africa — modelled from more than twelve digital signal sources. Private property has an estimated audience of 1,202,502 people in South Africa.
Private property has an estimated audience of 1,202,502 people in South Africa. 53.2% are female, 46.8% are male, average age 41.3. Top brand affinities: Airbnb, Mortgage loans, Business class, First-time buyer, Bedroom furniture.
Top brand affinities include Airbnb, Mortgage loans, Business class, with strongest over-indexing on Airbnb (1.54× the country average).
Demographically, the Private property audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Indulgence.
The typical Private property fan in South Africa is balanced, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Airbnb.
The key figures that characterise the Private property profile in South Africa.
53.2% are female, 46.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 41.3 |
| Estimated audience size | 1,202,502 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 27% |
of the worldwide Private property audience comes from South Africa.
| Country | Share |
|---|---|
| United States | 17.5% |
| India | 7.4% |
| United Kingdom | 7.3% |
The strongest cross-interests of the Private property audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Terraced house | Home & Garden | 2.10× | ||
| 02 | Efficient energy use | Technology & Electronics | 1.92× | ||
| 03 | Hostel | Travel & Leisure | 1.87× | ||
| 04 | Singapore Airlines | Travel & Leisure | 1.78× | ||
| 05 | Garden furniture | Home & Garden | 1.74× | ||
| 06 | Home automation | Technology & Electronics | 1.66× | ||
| 07 | Business class | Travel & Leisure | 1.64× | ||
| 08 | Ecotourism | Business & Career | 1.64× | ||
| 09 | Mortgage loans | Business & Career | 1.62× | ||
| 10 | Dishwasher | Home & Garden | 1.62× | ||
| 11 | Bedroom furniture | Home & Garden | 1.59× | ||
| 12 | Real estate investing | Business & Career | 1.58× | ||
| 13 | Photovoltaics | Home & Garden | 1.58× | ||
| 14 | First-time buyer | Shopping | 1.56× | ||
| 15 | Passive income | Business & Career | 1.56× | ||
| 16 | Microwave oven | Home & Garden | 1.55× | ||
| 17 | Airbnb | Travel & Leisure | 1.54× | ||
| 18 | Real estate broker | Home & Garden | 1.54× | ||
| 19 | Volkswagen Tiguan | Cars & Mobility | 1.54× | ||
| 20 | Asset management | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.52× | |
| Indulgence | JOY | 1.47× | |
| Luxury Orientation | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.76× | |
| Extroversion | THRILL | 0.78× | |
| Urban Lifestyle | OPEN | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in South Africa who actively search for Private property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across South Africa. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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