A data profile of the people who buy, follow and care about Top-level domain in Poland — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 2,433,522 people in Poland.
Top-level domain has an estimated audience of 2,433,522 people in Poland. 57.7% are female, 42.3% are male, average age 33.2. Top brand affinities: Shopping and fashion, Catholic Church, Game consoles, Baltic Sea, Newsletter.
Top brand affinities include Shopping and fashion, Catholic Church, Game consoles, with strongest over-indexing on Shopping and fashion (2.13× the country average).
Demographically, the Top-level domain audience skews more female with an average age of 33.2, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Top-level domain fan in Poland is more female, around 33.2 years old, with strong Spirituality tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Top-level domain profile in Poland.
57.7% are female, 42.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 33.2 |
| Estimated audience size | 2,433,522 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 40% | |
| 20-29 | 18% | |
| 30-39 | 16% | |
| 40-49 | 11% | |
| 50+ | 15% |
of the worldwide Top-level domain audience comes from Poland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.13× | ||
| 02 | Catholic Church | Politics & Society | 2.13× | ||
| 03 | Game consoles | Technology & Electronics | 2.13× | ||
| 04 | Baltic Sea | Travel & Leisure | 2.13× | ||
| 05 | Love & Sex | Kids & Family | 2.13× | ||
| 06 | Business Insider | Business & Career | 2.13× | ||
| 07 | ICloud | Technology & Electronics | 2.13× | ||
| 08 | Orsay | Shopping | 2.13× | ||
| 09 | Whitney Houston | Music & Radio | 2.13× | ||
| 10 | Exfoliation (cosmetology) | Beauty & Wellness | 2.13× | ||
| 11 | Newsletter | Technology & Electronics | 1.98× | ||
| 12 | YouTube Music | Internet & Social Media | 1.96× | ||
| 13 | Michael Jackson | Music & Radio | 1.89× | ||
| 14 | Mediterranean Sea | Travel & Leisure | 1.81× | ||
| 15 | Dentistry | Business & Career | 1.78× | ||
| 16 | Volunteer fire department | Health | 1.76× | ||
| 17 | Rose | Home & Garden | 1.76× | ||
| 18 | Kebab | Food & Beverages | 1.74× | ||
| 19 | Parking lot | Cars & Mobility | 1.70× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.36× | |
| Tradition | CONSERVATISM | 1.16× | |
| Patriotism | CONSERVATISM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.81× | |
| Price Sensitivity | PREMIUM | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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