A data profile of the people who buy, follow and care about Top-level domain in Switzerland — modelled from more than twelve digital signal sources. Top-level domain has an estimated audience of 972,987 people in Switzerland.
Top-level domain has an estimated audience of 972,987 people in Switzerland. 46.6% are female, 53.4% are male, average age 42.8. Top brand affinities: Hornbach, Real property, MSN, Transfermarkt, Psychology.
Top brand affinities include Hornbach, Real property, MSN, with strongest over-indexing on Hornbach (2.54× the country average).
Demographically, the Top-level domain audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Indulgence.
The typical Top-level domain fan in Switzerland is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Hornbach.
The key figures that characterise the Top-level domain profile in Switzerland.
46.6% are female, 53.4% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 46.6% |
| Male | 53.4% |
| Average age | 42.8 |
| Estimated audience size | 972,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 24% |
of the worldwide Top-level domain audience comes from Switzerland.
| Country | Share |
|---|---|
| United States | 14.9% |
| Italy | 8.0% |
| France | 7.6% |
The strongest cross-interests of the Top-level domain audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MSN | News | 3.59× | ||
| 02 | Google News | News | 3.59× | ||
| 03 | Foot Mercato | Sports | 3.59× | ||
| 04 | British hip hop | Music & Radio | 2.96× | ||
| 05 | Real property | Home & Garden | 2.94× | ||
| 06 | Western Union | Business & Career | 2.94× | ||
| 07 | Hornbach | Shopping | 2.54× | ||
| 08 | FC Sion | Sports | 2.49× | ||
| 09 | El País | News | 2.44× | ||
| 10 | Transfermarkt | Sports | 2.31× | ||
| 11 | Viral video | Internet & Social Media | 2.12× | ||
| 12 | University | Business & Career | 2.00× | ||
| 13 | Charity and causes | Business & Career | 1.99× | ||
| 14 | Online games | Games | 1.75× | ||
| 15 | Drawing | Home & Garden | 1.74× | ||
| 16 | Wikipedia | Internet & Social Media | 1.62× | ||
| 17 | Festival | Music & Radio | 1.62× | ||
| 18 | Electronics | Technology & Electronics | 1.58× | ||
| 19 | Psychology | Business & Career | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.49× | |
| Indulgence | JOY | 1.42× | |
| Spirituality | BALANCE | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.84× | |
| Creativity | OPEN | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Top-level domain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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