Rascasse Audience Intelligence

Aestheticism Audience in United States

A data profile of the people who buy, follow and care about Aestheticism in United States — modelled from more than twelve digital signal sources. Aestheticism has an estimated audience of 294,770 people in United States.

#58among Art movement in United States#13549among Topic in United States#485in Arts & Culture

The average Aestheticism fan in United States is 28.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Underarm hair, Google Drive, Guggenheim Museum Bilbao, with strongest over-indexing on Underarm hair (61.48× the country average).

Demographically, the Aestheticism audience skews more female with an average age of 28.8, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aestheticism fan in United States is more female, around 28.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Underarm hair.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aestheticism profile in United States.

Audience size
295K
in United States
Gender
70.9%♀
29.1% male
Age
28.8
average years
Country rank
#48792
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aestheticism fans

70.9% are female, 29.1% are male, average age 28.8.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Aestheticism audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.8
Estimated audience size294,770
Fig. 03

Age distribution

Ø 28.8
average years
Age distribution of the Aestheticism audience in United States
Age bracketShare%
16-1953%
20-2918%
30-3912%
40-4910%
50+6%
Fig. 04

Worldwide distribution

11.7%

of the worldwide Aestheticism audience comes from United States.

Worldwide audience distribution share by country for Aestheticism
CountryShare
Brazil24.0%
United States11.7%
Thailand8.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aestheticism audience in United States is strongest.

Fig. 05

Top regions by affinity

Aestheticism fans by region: top regions in United States
#RegionReachAffinity×
01New York~20K1.16×
02Washington, District of Columbia~1K1.16×
03California~40K1.14×
04Connecticut~3K1.13×
05Washington~7K1.12×
06Massachusetts~6K1.12×
07Vermont<1K1.11×
08Alaska<1K1.10×
09North Dakota<1K1.09×
10Oregon~4K1.07×
11Rhode Island~1K1.07×
12South Dakota<1K1.06×
13Maine~1K1.05×
14Virginia~7K1.04×
15New Mexico~2K1.03×
16New Hampshire~1K1.03×
17Montana<1K1.03×
18Utah~3K0.99×
19New Jersey~7K0.98×
20Maryland~5K0.98×
21Pennsylvania~10K0.97×
22Tennessee~6K0.97×
23Idaho~1K0.97×
24Delaware<1K0.97×
25Texas~20K0.96×
26North Carolina~9K0.96×
27Colorado~4K0.96×
28Kentucky~4K0.96×
29Oklahoma~3K0.96×
30Michigan~7K0.95×
31Kansas~2K0.95×
32West Virginia~1K0.95×
33Hawaii~1K0.95×
34Illinois~9K0.94×
35Missouri~4K0.94×
36Minnesota~4K0.94×
37Arkansas~2K0.94×
38Nebraska~1K0.94×
39Georgia~8K0.93×
40Arizona~6K0.93×
41Louisiana~4K0.93×
42Iowa~2K0.93×
43Ohio~8K0.91×
44Alabama~4K0.91×
45Indiana~5K0.90×
46Wisconsin~4K0.90×
47Mississippi~2K0.90×
48Nevada~2K0.87×
49South Carolina~4K0.86×
50Florida~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Aestheticism, United States
0.81×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aestheticism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aestheticism audience
#·InterestCategoryAffinity×
01Underarm hairBeauty & Wellness61.48×
02Guggenheim Museum BilbaoArts & Culture57.03×
03Plastic SurgeonHealth20.40×
04Cultural tourismTravel & Leisure20.00×
05Georgia O'KeeffeArts & Culture12.05×
06Public administrationBusiness & Career7.85×
07ZootopiaMovies & TV7.54×
08Google DriveTechnology & Electronics5.81×
09Horror moviesMovies & TV2.41×
10Burger KingFood & Beverages2.24×
11SmartphonesTechnology & Electronics1.97×
12Beauty salonsBeauty & Wellness1.91×
13XInternet & Social Media1.90×
14Alcoholic beveragesFood & Beverages1.83×
15WalmartShopping1.83×
16CoffeeFood & Beverages1.83×
17EBayShopping1.83×
18CookingFood & Beverages1.79×
19Home improvementHome & Garden1.71×
20RecipesFood & Beverages1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aestheticism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aestheticism audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.07×
IndulgenceJOY1.91×
MindfulnessBALANCE1.72×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aestheticism audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.56×
Family OrientationCONSERVATISM0.77×
Quality AwarenessPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aestheticism have in United States?

Aestheticism has an estimated audience of 294,770 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Aestheticism fans?

70.9% of Aestheticism fans are female, 29.1% are male, with an average age of 28.8 years.

03

Which brands do Aestheticism fans like most?

Aestheticism fans show strongest brand affinity for Underarm hair (61.48×), Google Drive (5.81×), and Guggenheim Museum Bilbao (57.03×) over the country average.

04

Where do Aestheticism fans live in United States?

Aestheticism fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Aestheticism fans also like?

Beyond Aestheticism itself, the audience over-indexes on Google Drive (5.81×), Guggenheim Museum Bilbao (57.03×), Public administration (7.85×), and Plastic Surgeon (20.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in United States

See Aestheticism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Aestheticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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