Aestheticism Audience in United States

Aestheticism logo

Aestheticism has an estimated audience of 294,770 people in United States. 70.9% are female, 29.1% are male, average age 28.8. Top regions: California, Texas, New York. Top brand affinities: Underarm hair, Google Drive, Kia Sportage, Plastic Surgeon, My Little Pony.

The average Aestheticism fan in United States is 28.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Underarm hair, Google Drive, Kia Sportage, with strongest over-indexing on Underarm hair (87.58× the country average). Demographically, the Aestheticism audience skews more female with an average age of 28.8, and over-indexes on personality traits such as LGBTQ+ Identity, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

Demographics of Aestheticism fans

Demographic split for Aestheticism audience in United States
MetricValue
Female70.9%
Male29.1%
Average age28.8
Estimated audience size294,770

Audience persona

The typical Aestheticism fan in United States is more female, around 28.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Underarm hair.

Top regions in United States

Top regions ranked by reach for Aestheticism in United States
RegionReachAffinity
California38,8031.2×
Texas24,8720.98×
New York21,5251.31×
Florida16,3510.82×
Pennsylvania9,7170.98×
Illinois9,3540.95×
North Carolina8,5190.96×
Georgia8,0470.89×
Ohio7,8780.87×
Virginia7,4891.04×
Massachusetts7,3111.26×
Michigan6,8370.89×
New Jersey6,7020.89×
Washington6,6191.12×
Tennessee5,9381×
Maryland5,2531.04×
Arizona5,0080.83×
Colorado4,3620.94×
Indiana4,2900.8×
Minnesota4,1700.99×
Oregon4,1651.23×
Missouri4,1550.87×
Wisconsin3,6000.81×
Alabama3,3930.82×
Louisiana3,3900.89×
Kentucky3,2600.88×
Connecticut3,2331.09×
South Carolina3,1340.71×
Oklahoma3,0640.94×
Utah2,3480.89×
Arkansas2,1170.87×
Kansas2,1080.91×
Iowa2,0010.82×
Nevada1,9520.68×
New Mexico1,6421.11×
Mississippi1,4300.59×
Washington, District of Columbia1,2961.46×
Idaho1,2350.84×
Maine1,1891.13×
Rhode Island1,0641.13×
New Hampshire1,0380.89×
Hawaii9720.77×
Montana9581.17×
Nebraska9520.64×
West Virginia9440.69×
Alaska9421.49×
North Dakota9211.52×
South Dakota8111.19×
Vermont8011.55×
Wyoming7641.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Aestheticism audience
BrandAffinityCategory
Underarm hair87.58×Beauty & Wellness
Google Drive4.48×Technology & Electronics
Kia Sportage20×Cars & Mobility
Plastic Surgeon21.59×Health
My Little Pony10.82×Kids & Family
Livemusic3.47×Music & Radio
Pokémon3.73×Games
Honda HR-V15.32×Cars & Mobility
Rick Astley16.72×Music & Radio
Georgia O'Keeffe12.96×Arts & Culture
Jean Paul Gaultier9.96×Fashion & Accessoires
TikTok1.74×Internet & Social Media
Guggenheim Museum Bilbao39.88×Arts & Culture
PSV Eindhoven20×Sports
Disneyland Paris6.31×Travel & Leisure
Pre-school playgroup17.85×Kids & Family
Public administration5.45×Business & Career
ULTA Beauty2.67×Beauty & Wellness
Planet Fitness2×Sports
Lace wig2.75×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Aestheticism audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.79
Price SensitivityPREMIUM1.77
MindfulnessBALANCE1.61
Pet OwnershipJOY1.57
Luxury OrientationPREMIUM1.48
Design AffinityPREMIUM1.46

Worldwide distribution

Worldwide audience distribution share by country for Aestheticism
CountryShare
Brazil24.2%
United States11.8%
Thailand8.1%

See Aestheticism audiences in other countries

More Art movement audiences in United States

Frequently asked questions

How many fans does Aestheticism have in United States?

Aestheticism has an estimated audience of 294,770 people in United States, concentrated in California and Texas.

What is the gender split and age of Aestheticism fans?

70.9% of Aestheticism fans are female, 29.1% are male, with an average age of 28.8 years.

Which brands do Aestheticism fans like most?

Aestheticism fans show strongest brand affinity for Underarm hair (87.58×), Google Drive (4.48×), and Kia Sportage (20×) over the country average.

Where do Aestheticism fans live in United States?

Aestheticism fans in United States are most concentrated in California (reach 38,803), Texas (reach 24,872), and New York (reach 21,525). These three regions account for the largest share of the active audience.

What other brands do Aestheticism fans also like?

Beyond Aestheticism itself, the audience over-indexes on Google Drive (4.48×), Kia Sportage (20×), Plastic Surgeon (21.59×), and My Little Pony (10.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Aestheticism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.