A data profile of the people who buy, follow and care about Chewing tobacco in United States — modelled from more than twelve digital signal sources. Chewing tobacco has an estimated audience of 759,338 people in United States.
Chewing tobacco has an estimated audience of 759,338 people in United States. 43.3% are female, 56.7% are male, average age 43.2. Top brand affinities: Tobacco, Zippo, Camel (cigarette), Smoking, Chewing gum.
Top brand affinities include Tobacco, Zippo, Camel (cigarette), with strongest over-indexing on Tobacco (22.71× the country average).
Demographically, the Chewing tobacco audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
The typical Chewing tobacco fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Tobacco.
The key figures that characterise the Chewing tobacco profile in United States.
43.3% are female, 56.7% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.2 |
| Estimated audience size | 759,338 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
The strongest cross-interests of the Chewing tobacco audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nicotine gum | Food & Beverages | 31.88× | ||
| 02 | Zippo | Food & Beverages | 29.56× | ||
| 03 | Camel (cigarette) | Food & Beverages | 24.61× | ||
| 04 | Tobacco | Food & Beverages | 22.71× | ||
| 05 | Disclosure (band) | Music & Radio | 20.00× | ||
| 06 | Cigar bar | Food & Beverages | 13.91× | ||
| 07 | Chewing gum | Food & Beverages | 12.63× | ||
| 08 | Smoking | Food & Beverages | 11.08× | ||
| 09 | Cigarette | Food & Beverages | 7.84× | ||
| 10 | Hardware store | Home & Garden | 4.16× | ||
| 11 | Renewable energy | Business & Career | 3.85× | ||
| 12 | FedEx | Business & Career | 3.75× | ||
| 13 | Solar energy | Home & Garden | 3.13× | ||
| 14 | Discount Tire | Shopping | 3.08× | ||
| 15 | Mortgage loans | Business & Career | 2.81× | ||
| 16 | Subway | Food & Beverages | 2.63× | ||
| 17 | McDonald's | Food & Beverages | 2.14× | ||
| 18 | Internet & Social Media | 2.13× | |||
| 19 | Golf | Sports | 1.94× | ||
| 20 | Camping | Travel & Leisure | 1.78× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.97× | |
| Convenience Orientation | PREMIUM | 1.83× | |
| DIY Mentality | THRILL | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Design Affinity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Chewing tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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