Chewing tobacco Audience in United States
Chewing tobacco has an estimated audience of 759,338 people in United States. 43.3% are female, 56.7% are male, average age 43.2. Top brand affinities: Indeed.com, Capital One, Google Maps, CarGurus, Circle K.
Top brand affinities include Indeed.com, Capital One, Google Maps, with strongest over-indexing on Indeed.com (12.86× the country average). Demographically, the Chewing tobacco audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Patriotism, DIY Mentality.
Category: Food & Beverages · Type: Topic
Demographics of Chewing tobacco fans
| Metric | Value |
|---|---|
| Female | 43.3% |
| Male | 56.7% |
| Average age | 43.2 |
| Estimated audience size | 759,338 |
Audience persona
The typical Chewing tobacco fan in United States is more male, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Indeed.com.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indeed.com | 12.86× | Business & Career |
| Capital One | 12.32× | Business & Career |
| Google Maps | 11.78× | Internet & Social Media |
| CarGurus | 14.75× | Cars & Mobility |
| Circle K | 15.42× | Shopping |
| Clint Eastwood | 18.96× | Movies & TV |
| Jack Nicholson | 27.56× | Movies & TV |
| AccuWeather | 13.02× | Home & Garden |
| Aaron Rodgers | 11.9× | Sports |
| Enterprise Rent-A-Car | 10.53× | Cars & Mobility |
| Tobacco | 17.25× | Food & Beverages |
| Google News | 9.98× | News |
| DeviantArt | 11.96× | Internet & Social Media |
| Bruce Willis | 11.63× | Movies & TV |
| HubSpot | 19.82× | Internet & Social Media |
| Khan Academy | 10.96× | Business & Career |
| Beetlejuice | 6.19× | Movies & TV |
| Dakota Johnson | 11.87× | Movies & TV |
| Billy Bob Thornton | 10.68× | Movies & TV |
| Smoking | 10.33× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.27 |
| DIY Mentality | THRILL | 1.59 |
| Indulgence | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.25 |
| Need for Security | CONSERVATISM | 1.25 |
| Extroversion | THRILL | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.6% |
| Canada | 7.9% |
| India | 5.4% |
See Chewing tobacco audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chewing tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.