Health effects of tobacco Audience in United States

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Health effects of tobacco has an estimated audience of 660,206 people in United States. 59.3% are female, 40.7% are male, average age 49.2. Top regions: Texas, California, New York. Top brand affinities: Keene, New Hampshire, JDSU, Governor of Michigan, Cherish (group), Wok.

The average Health effects of tobacco fan in United States is 49.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Keene, New Hampshire, JDSU, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Health effects of tobacco audience skews more female with an average age of 49.2, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 41 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Health effects of tobacco fans

Demographic split for Health effects of tobacco audience in United States
MetricValue
Female59.3%
Male40.7%
Average age49.2
Estimated audience size660,206

Audience persona

The typical Health effects of tobacco fan in United States is more female, around 49.2 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Health effects of tobacco in United States
RegionReachAffinity
Texas12,1280.21×
California11,7240.16×
New York10,3230.28×
Mississippi9,0771.67×
Louisiana8,0700.95×
Oklahoma7,8861.08×
Florida7,7620.17×
Kentucky7,7610.94×
Alabama7,5120.81×
West Virginia7,4932.44×
Tennessee7,1570.54×
South Carolina7,1050.72×
North Carolina6,9740.35×
Indiana6,9230.57×
Kansas6,9211.33×
Idaho6,9202.09×
Georgia6,9170.34×
Michigan6,9140.4×
Missouri6,7050.63×
Iowa6,5711.21×
Ohio6,4110.32×
Wisconsin6,3480.64×
Virginia6,3320.39×
North Dakota6,2654.62×
Illinois6,1850.28×
Arizona6,1140.45×
Pennsylvania6,0870.27×
Nebraska6,0461.83×
Connecticut6,0370.91×
New Mexico6,0141.82×
Nevada5,9950.94×
Washington5,9370.45×
Oregon5,9180.78×
Utah5,8831×
Vermont5,8645.06×
Maryland5,8160.51×
New Jersey5,8010.35×
Minnesota5,6720.6×
Massachusetts5,6140.43×
Colorado5,4650.53×
Washington, District of Columbia3,8551.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Health effects of tobacco audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
JDSU6.17×Business & Career
Governor of Michigan11.06×Politics & Society
Cherish (group)15.24×Music & Radio
Wok8.95×Food & Beverages
headspace12.36×Health
Google Home8.09×Technology & Electronics
Grace Slick10.49×Music & Radio
El Paso County, Colorado15.03×Travel & Leisure
Goop6.1×Internet & Social Media
Noodle (Gorillaz)3.76×Music & Radio
Historic site4.24×Arts & Culture
TV Fanatic10.22×Movies & TV
Layne Staley5.88×Music & Radio
Hibachi7.31×Food & Beverages
Cryptic crossword13.77×Technology & Electronics
Ira Glass14.91×Music & Radio
Israel1.7×Travel & Leisure
Fairy godmother5.98×Literature
Grinch3.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Health effects of tobacco audience
TraitClusterScore
Family OrientationCONSERVATISM1.86
SustainabilityBALANCE1.78
Career OrientationPOWER1.61
PatriotismCONSERVATISM1.57
Need for SecurityCONSERVATISM1.56
Community OrientationOPEN1.4

Worldwide distribution

Worldwide audience distribution share by country for Health effects of tobacco
CountryShare
United States64.4%
United Kingdom4.8%
France4.7%

See Health effects of tobacco audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Health effects of tobacco have in United States?

Health effects of tobacco has an estimated audience of 660,206 people in United States, concentrated in Texas and California.

What is the gender split and age of Health effects of tobacco fans?

59.3% of Health effects of tobacco fans are female, 40.7% are male, with an average age of 49.2 years.

Which brands do Health effects of tobacco fans like most?

Health effects of tobacco fans show strongest brand affinity for Keene, New Hampshire (675×), JDSU (6.17×), and Governor of Michigan (11.06×) over the country average.

Where do Health effects of tobacco fans live in United States?

Health effects of tobacco fans in United States are most concentrated in Texas (reach 12,128), California (reach 11,724), and New York (reach 10,323). These three regions account for the largest share of the active audience.

What other brands do Health effects of tobacco fans also like?

Beyond Health effects of tobacco itself, the audience over-indexes on JDSU (6.17×), Governor of Michigan (11.06×), Cherish (group) (15.24×), and Wok (8.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Health effects of tobacco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.