Starburst Audience in United States

Starburst has an estimated audience of 472,953 people in United States. 58.3% are female, 41.7% are male, average age 27.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Kia Sportage, Microblogging, Singer-songwriter.

The average Starburst fan in United States is 27.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Kia Sportage, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Starburst audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Luxury Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Starburst fans

Demographic split for Starburst audience in United States
MetricValue
Female58.3%
Male41.7%
Average age27.2
Estimated audience size472,953

Audience persona

The typical Starburst fan in United States is more female, around 27.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Starburst in United States
RegionReachAffinity
California62,9721.21×
Texas61,8681.52×
Florida35,9111.12×
New York31,5691.19×
Illinois18,7941.19×
Georgia17,3811.19×
Pennsylvania15,7900.99×
North Carolina15,5011.09×
Ohio14,7671.01×
New Jersey13,7671.14×
Michigan12,6961.03×
Virginia12,4421.08×
Massachusetts11,7551.26×
Washington9,9441.05×
Arizona9,8141.02×
Tennessee9,4911×
Maryland9,0511.11×
Indiana8,6331×
Missouri8,1741.07×
Louisiana7,4071.21×
South Carolina7,4061.04×
Colorado7,2090.97×
Minnesota7,2051.06×
Alabama7,0081.06×
Wisconsin6,6390.93×
Kentucky5,6970.96×
Oklahoma5,6231.07×
Oregon5,3420.99×
Connecticut4,9371.04×
Nevada4,7841.05×
Utah4,6471.1×
Mississippi4,2021.08×
Arkansas4,0621.04×
Kansas4,0581.09×
Iowa3,7990.97×
Nebraska2,4541.03×
Idaho2,0200.85×
New Mexico1,9730.83×
West Virginia1,7960.82×
New Hampshire1,6380.88×
Hawaii1,6150.79×
Washington, District of Columbia1,5341.08×
Rhode Island1,4080.94×
Maine1,2890.76×
Delaware1,1860.91×
South Dakota9800.9×
Montana8190.62×
North Dakota7430.77×
Alaska6780.67×
Vermont5530.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Starburst audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Kia Sportage33×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
AutoZone5.5×Cars & Mobility
Megamind20×Movies & TV
Scooby-Doo6.44×Movies & TV
Income tax13.19×Business & Career
Shrek11.1×Movies & TV
Haribo20.91×Food & Beverages
Meet the Robinsons16.69×Movies & TV
Pizza Hut3.68×Food & Beverages
Whole grain13.01×Food & Beverages
Ferrero Rocher18.47×Food & Beverages
Honda HR-V22×Cars & Mobility
Monsters12.5×Movies & TV
Finding Nemo14.81×Movies & TV
Allstate7.62×Business & Career
Ritter Sport71.09×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Starburst audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
Convenience OrientationPREMIUM1.63
LGBTQ+ IdentityOPEN1.35
Pet OwnershipJOY1.17
Early Adopter MentalityPOWER1.08
Social Media UsageJOY1.06

Worldwide distribution

Worldwide audience distribution share by country for Starburst
CountryShare
United States52.1%
United Kingdom7.8%
Canada4.0%

See Starburst audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Starburst have in United States?

Starburst has an estimated audience of 472,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Starburst fans?

58.3% of Starburst fans are female, 41.7% are male, with an average age of 27.2 years.

Which brands do Starburst fans like most?

Starburst fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Kia Sportage (33×) over the country average.

Where do Starburst fans live in United States?

Starburst fans in United States are most concentrated in California (reach 62,972), Texas (reach 61,868), and Florida (reach 35,911). These three regions account for the largest share of the active audience.

What other brands do Starburst fans also like?

Beyond Starburst itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Kia Sportage (33×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Starburst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.