Rascasse Audience Intelligence

Tourneau Target Market in United States

A data profile of the people who buy, follow and care about Tourneau in United States — modelled from more than twelve digital signal sources. Tourneau has an estimated audience of 316,161 people in United States.

#23among Luxury watches in United States#4861among Brand in United States#1558in Fashion & Accessoires

The average Tourneau fan in United States is 40.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Omega, Hershey bar, Melanie Lynskey, with strongest over-indexing on Omega (17.33× the country average).

Demographically, the Tourneau audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tourneau fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Omega.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tourneau profile in United States.

Audience size
316K
in United States
Gender
22.0%♀
78.0% male
Age
40.5
average years
Country rank
#47044
Brand in United States
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tourneau

22.0% are female, 78.0% are male, average age 40.5.

Fig. 02

Gender split

22.0%
Female
78.0%
Male
Demographic split for Tourneau audience in United States
MetricValue
Female22.0%
Male78.0%
Average age40.5
Estimated audience size316,161
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Tourneau audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3925%
40-4926%
50+17%
Fig. 04

Worldwide distribution

80.3%

of the worldwide Tourneau audience comes from United States.

Worldwide audience distribution share by country for Tourneau
CountryShare
United States80.3%
Germany3.5%
Italy2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tourneau audience in United States is strongest.

Fig. 05

Top regions by affinity

Tourneau customers by region in United States
#RegionReachAffinity×
01New York~100K6.19×
02Hawaii~4K3.01×
03Washington, District of Columbia~3K3.01×
04New Jersey~20K2.96×
05Nevada~8K2.51×
06Massachusetts~10K2.32×
07Connecticut~7K2.25×
08California~60K1.71×
09Virginia~10K1.67×
10Florida~30K1.41×
11Pennsylvania~10K1.35×
12Maryland~6K1.13×
13Delaware<1K1.05×
14Utah~3K1.00×
15New Hampshire~1K0.99×
16Rhode Island<1K0.96×
17Vermont<1K0.92×
18Alaska<1K0.90×
19North Dakota<1K0.89×
20South Dakota<1K0.88×
21Montana<1K0.86×
22Maine<1K0.85×
23West Virginia~1K0.82×
24Idaho~1K0.80×
25Georgia~8K0.78×
26Mississippi~2K0.78×
27Nebraska~1K0.78×
28New Mexico~1K0.77×
29Illinois~8K0.76×
30Arkansas~2K0.74×
31Arizona~5K0.73×
32Louisiana~3K0.73×
33South Carolina~3K0.72×
34Iowa~2K0.72×
35Kansas~2K0.72×
36Oklahoma~2K0.69×
37Texas~20K0.68×
38Washington~4K0.67×
39Kentucky~3K0.67×
40Colorado~3K0.66×
41Oregon~2K0.66×
42North Carolina~6K0.65×
43Alabama~3K0.64×
44Tennessee~4K0.63×
45Missouri~3K0.60×
46Wisconsin~3K0.60×
47Indiana~4K0.59×
48Minnesota~3K0.59×
49Ohio~6K0.57×
50Michigan~5K0.55×
Fig. 06

Affinity by region

Affinity by region — Tourneau, United States
0.55×1.00×6.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tourneau audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tourneau audience
#·InterestCategoryAffinity×
01Hershey barFood & Beverages52.22×
02Chrono24Shopping26.31×
03BoucheronFashion & Accessoires24.52×
04ChaumetFashion & Accessoires22.92×
05Melanie LynskeyMovies & TV20.00×
06PiagetFashion & Accessoires20.00×
07Jeremy IronsMovies & TV20.00×
08ChronographFashion & Accessoires17.66×
09OmegaFashion & Accessoires17.33×
10Vera FarmigaMovies & TV15.44×
11Jaeger-LeCoultreFashion & Accessoires14.67×
12CasioFashion & Accessoires13.49×
13Harry WinstonFashion & Accessoires11.28×
14G-ShockFashion & Accessoires10.63×
15TAG HeuerFashion & Accessoires8.56×
16High-net-worth individualBusiness & Career5.95×
17American ExpressBusiness & Career3.57×
18CarGurusCars & Mobility3.48×
19Used carCars & Mobility2.96×
20EBayShopping2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tourneau audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tourneau audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM6.13×
IndulgenceJOY2.96×
Quality AwarenessPREMIUM2.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tourneau audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Community OrientationOPEN0.72×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tourneau's target market in United States?

Tourneau's target market in United States covers an estimated 316,161 people, concentrated in New York and California.

02

What is the gender split and age of Tourneau customers?

22.0% of the Tourneau audience are female, 78.0% are male, with an average age of 40.5 years.

03

Which brands do Tourneau fans like most?

Tourneau fans show strongest brand affinity for Omega (17.33×), Hershey bar (52.22×), and Melanie Lynskey (20×) over the country average.

04

Where do Tourneau fans live in United States?

Tourneau fans in United States are most concentrated in New York (reach ~100K), California (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Tourneau fans also like?

Beyond Tourneau itself, the audience over-indexes on Hershey bar (52.22×), Melanie Lynskey (20×), Chrono24 (26.31×), and Piaget (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury watches audiences in United States

See Tourneau audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tourneau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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