Tourneau Audience in United States

Tourneau logo

Tourneau has an estimated audience of 323,230 people in United States. 22.0% are female, 78.0% are male, average age 40.5. Top regions: New York, California, Florida. Top brand affinities: Israel, Hipster, Governor of Michigan, Sacred Heart Catholic Church (Dubuque, Iowa), Vocal harmony.

The average Tourneau fan in United States is 40.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Israel, Hipster, Governor of Michigan, with strongest over-indexing on Israel (4.51× the country average). Demographically, the Tourneau audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury watches

Demographics of Tourneau fans

Demographic split for Tourneau audience in United States
MetricValue
Female22.0%
Male78.0%
Average age40.5
Estimated audience size323,230

Audience persona

The typical Tourneau fan in United States is more male, around 40.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Tourneau in United States
RegionReachAffinity
New York116,9636.48×
California67,3671.9×
Florida32,1701.47×
New Jersey25,9733.16×
Texas19,5860.7×
Massachusetts15,5492.44×
Pennsylvania14,8061.36×
Virginia14,3921.83×
Illinois8,1110.75×
Connecticut8,0902.5×
Georgia7,9850.8×
Nevada7,7832.49×
Maryland6,4921.17×
North Carolina5,8220.6×
Arizona4,7260.72×
Ohio4,6880.47×
Hawaii4,6173.32×
Washington4,0400.62×
Michigan3,4290.41×
Washington, District of Columbia3,3143.41×
Tennessee2,9900.46×
Colorado2,9200.57×
Utah2,8971×
South Carolina2,7570.57×
Louisiana2,4330.58×
Indiana2,2730.38×
Oregon1,7660.48×
Missouri1,7610.34×
Kentucky1,5750.39×
Alabama1,5690.35×
Wisconsin1,4400.3×
Minnesota1,4220.31×
New Hampshire1,1790.93×
Rhode Island9430.92×
Oklahoma9410.26×
Arkansas9150.34×
Delaware9081.02×
Kansas7440.29×
Maine7290.63×
Iowa6670.25×
New Mexico6280.39×
Mississippi5690.21×
West Virginia5140.34×
Nebraska5050.31×
Idaho4340.27×
Vermont3850.68×
Montana2920.33×
Alaska2900.42×
South Dakota2300.31×
North Dakota2240.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tourneau audience
BrandAffinityCategory
Israel4.51×Travel & Leisure
Hipster19.8×Politics & Society
Governor of Michigan14.09×Politics & Society
Sacred Heart Catholic Church (Dubuque, Iowa)18.02×Politics & Society
Vocal harmony6.77×Music & Radio
Fairy godmother10.96×Literature
Wok7.96×Food & Beverages
Grinch4.63×Movies & TV
Cherish (group)12.41×Music & Radio
Cam Ward4.31×Sports
Historic site4.67×Arts & Culture
Home equity1.98×Home & Garden
Nebraska Cornhuskers football3.52×Sports
Judge Dredd (film)10.91×Movies & TV
UK garage5.08×Music & Radio
Hibachi7.26×Food & Beverages
Jesse Plemons3.04×Movies & TV
Certified diabetes educator11.53×Business & Career
Regional styles of Mexican music2.43×Music & Radio
TV Fanatic8.93×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tourneau audience
TraitClusterScore
Luxury OrientationPREMIUM5.8
Quality AwarenessPREMIUM2.45
IndulgenceJOY2.06
Design AffinityPREMIUM1.85
Early Adopter MentalityPOWER1.58
LGBTQ+ IdentityOPEN1.55

Worldwide distribution

Worldwide audience distribution share by country for Tourneau
CountryShare
United States80.9%
Germany3.4%
Italy2.4%

See Tourneau audiences in other countries

More Luxury watches audiences in United States

Frequently asked questions

How many fans does Tourneau have in United States?

Tourneau has an estimated audience of 323,230 people in United States, concentrated in New York and California.

What is the gender split and age of Tourneau fans?

22.0% of Tourneau fans are female, 78.0% are male, with an average age of 40.5 years.

Which brands do Tourneau fans like most?

Tourneau fans show strongest brand affinity for Israel (4.51×), Hipster (19.8×), and Governor of Michigan (14.09×) over the country average.

Where do Tourneau fans live in United States?

Tourneau fans in United States are most concentrated in New York (reach 116,963), California (reach 67,367), and Florida (reach 32,170). These three regions account for the largest share of the active audience.

What other brands do Tourneau fans also like?

Beyond Tourneau itself, the audience over-indexes on Hipster (19.8×), Governor of Michigan (14.09×), Sacred Heart Catholic Church (Dubuque, Iowa) (18.02×), and Vocal harmony (6.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tourneau. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.