Rascasse Audience Intelligence

Lindt & Sprüngli Target Market in Germany

A data profile of the people who buy, follow and care about Lindt & Sprüngli in Germany — modelled from more than twelve digital signal sources. Lindt & Sprüngli has an estimated audience of 387,280 people in Germany.

#11among Chocolate & cookies in Germany#1839among Brand in Germany#712in Food & Beverages

The average Lindt & Sprüngli fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include QVC, Street One, Tagesschau, with strongest over-indexing on QVC (5.28× the country average).

Demographically, the Lindt & Sprüngli audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lindt & Sprüngli fan in Germany is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for QVC.

Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lindt & Sprüngli profile in Germany.

Audience size
387K
in Germany
Gender
75.7%♀
24.3% male
Age
43.0
average years
Country rank
#14391
Brand in Germany
Fig. 01

Search interest · 12-month trend

+440%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lindt & Sprüngli

75.7% are female, 24.3% are male, average age 43.0.

Fig. 02

Gender split

75.7%
Female
24.3%
Male
Demographic split for Lindt & Sprüngli audience in Germany
MetricValue
Female75.7%
Male24.3%
Average age43.0
Estimated audience size387,280
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Lindt & Sprüngli audience in Germany
Age bracketShare%
16-1910%
20-2916%
30-3922%
40-4928%
50+24%
Fig. 04

Worldwide distribution

22.6%

of the worldwide Lindt & Sprüngli audience comes from Germany.

Worldwide audience distribution share by country for Lindt & Sprüngli
CountryShare
Germany22.6%
Switzerland9.4%
Hungary8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lindt & Sprüngli audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lindt & Sprüngli customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.16×
02Nordrhein-Westfalen~90K1.11×
03Brandenburg~10K1.10×
04Thüringen~10K1.09×
05Baden-Württemberg~60K1.05×
06Mecklenburg-Vorpommern~8K1.04×
07Sachsen~20K1.03×
08Rheinland-Pfalz~20K1.01×
09Schleswig-Holstein~10K1.01×
10Bremen~3K0.96×
11Bayern~60K0.94×
12Saarland~4K0.93×
13Niedersachsen~30K0.92×
14Hamburg~8K0.92×
15Hessen~30K0.91×
16Berlin~10K0.86×
Fig. 06

Affinity by region

Affinity by region — Lindt & Sprüngli, Germany
0.86×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lindt & Sprüngli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lindt & Sprüngli audience
#·InterestCategoryAffinity×
01Chocolate truffleFood & Beverages13.61×
02Street OneFashion & Accessoires5.30×
03QVCMovies & TV5.28×
04reisenthelFashion & Accessoires5.25×
05DehnerHome & Garden4.97×
06Andy BorgMusic & Radio4.93×
07In aller FreundschaftMovies & TV4.71×
08Ulla PopkenFashion & Accessoires4.66×
09ZooplusPets & Animals4.46×
10Storm of LoveMovies & TV4.00×
11Roland KaiserMusic & Radio3.66×
12TchiboShopping3.42×
13Ernsting's familyShopping3.39×
14Thomas GottschalkMovies & TV3.11×
15TagesschauMovies & TV2.31×
16BauhausShopping2.21×
17REWEShopping2.16×
18Obi (store)Shopping2.08×
19Arts and musicArts & Culture1.74×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lindt & Sprüngli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lindt & Sprüngli audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.91×
Community OrientationOPEN1.31×
DIY MentalityTHRILL1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lindt & Sprüngli audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.43×
PatriotismCONSERVATISM0.59×
Luxury OrientationPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lindt & Sprüngli's target market in Germany?

Lindt & Sprüngli's target market in Germany covers an estimated 387,280 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lindt & Sprüngli customers?

75.7% of the Lindt & Sprüngli audience are female, 24.3% are male, with an average age of 43.0 years.

03

Which brands do Lindt & Sprüngli fans like most?

Lindt & Sprüngli fans show strongest brand affinity for QVC (5.28×), Street One (5.3×), and Tagesschau (2.31×) over the country average.

04

Where do Lindt & Sprüngli fans live in Germany?

Lindt & Sprüngli fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Lindt & Sprüngli fans also like?

Beyond Lindt & Sprüngli itself, the audience over-indexes on Street One (5.3×), Tagesschau (2.31×), Arts and music (1.74×), and Tchibo (3.42×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Chocolate & cookies audiences in Germany

See Lindt & Sprüngli audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Lindt & Sprüngli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →