Lindt & Sprüngli Audience in Germany
Lindt & Sprüngli has an estimated audience of 369,929 people in Germany. 75.7% are female, 24.3% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: QVC, Street One, Gala, Tagesschau, Arts and music.
The average Lindt & Sprüngli fan in Germany is 43.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include QVC, Street One, Gala, with strongest over-indexing on QVC (5.28× the country average). Demographically, the Lindt & Sprüngli audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Chocolate & cookies
Demographics of Lindt & Sprüngli fans
| Metric | Value |
|---|---|
| Female | 75.7% |
| Male | 24.3% |
| Average age | 43.0 |
| Estimated audience size | 369,929 |
Audience persona
The typical Lindt & Sprüngli fan in Germany is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for QVC.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,673 | 1.18× |
| Bayern | 57,320 | 0.96× |
| Baden-Württemberg | 56,366 | 1.12× |
| Niedersachsen | 33,035 | 0.92× |
| Hessen | 26,214 | 0.93× |
| Sachsen | 19,442 | 1.07× |
| Rheinland-Pfalz | 18,281 | 0.99× |
| Berlin | 14,891 | 0.9× |
| Brandenburg | 13,201 | 1.15× |
| Schleswig-Holstein | 13,120 | 0.99× |
| Sachsen-Anhalt | 12,562 | 1.31× |
| Thüringen | 10,020 | 1.06× |
| Hamburg | 7,489 | 0.9× |
| Mecklenburg-Vorpommern | 7,002 | 0.99× |
| Saarland | 3,248 | 0.72× |
| Bremen | 2,581 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| QVC | 5.28× | Movies & TV |
| Street One | 5.3× | Fashion & Accessoires |
| Gala | 2.86× | News |
| Tagesschau | 2.31× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Tchibo | 3.42× | Shopping |
| Roland Kaiser | 3.66× | Music & Radio |
| In aller Freundschaft | 4.71× | Movies & TV |
| Storm of Love | 4× | Movies & TV |
| Ulla Popken | 4.66× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| Chocolate truffle | 13.61× | Food & Beverages |
| Andy Borg | 4.93× | Music & Radio |
| REWE | 2.16× | Shopping |
| Obi (store) | 2.08× | Shopping |
| Bauhaus | 2.21× | Shopping |
| Dehner | 4.97× | Home & Garden |
| reisenthel | 5.25× | Fashion & Accessoires |
| Confectionery | 3.52× | Food & Beverages |
| Ernsting's family | 3.39× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.5 |
| Tradition | CONSERVATISM | 1.37 |
| Healthy Lifestyle | BALANCE | 1.26 |
| Convenience Orientation | PREMIUM | 1.26 |
| Community Orientation | OPEN | 1.21 |
| Pet Ownership | JOY | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 21.9% |
| Switzerland | 9.0% |
| Hungary | 8.4% |
See Lindt & Sprüngli audiences in other countries
More Chocolate & cookies audiences in Germany
- Kinder (1,220,020)
- Milka (1,090,033)
- Ritter Sport (846,693)
- Ferrero SpA (726,876)
- Ferrero Rocher (716,465)
Frequently asked questions
How many fans does Lindt & Sprüngli have in Germany?
Lindt & Sprüngli has an estimated audience of 369,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lindt & Sprüngli fans?
75.7% of Lindt & Sprüngli fans are female, 24.3% are male, with an average age of 43.0 years.
Which brands do Lindt & Sprüngli fans like most?
Lindt & Sprüngli fans show strongest brand affinity for QVC (5.28×), Street One (5.3×), and Gala (2.86×) over the country average.
Where do Lindt & Sprüngli fans live in Germany?
Lindt & Sprüngli fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,673), Bayern (reach 57,320), and Baden-Württemberg (reach 56,366). These three regions account for the largest share of the active audience.
What other brands do Lindt & Sprüngli fans also like?
Beyond Lindt & Sprüngli itself, the audience over-indexes on Street One (5.3×), Gala (2.86×), Tagesschau (2.31×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lindt & Sprüngli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.