Beyin Audience in Germany
A data profile of the people who buy, follow and care about Beyin in Germany — modelled from more than twelve digital signal sources. Beyin has an estimated audience of 448,240 people in Germany.
The average Beyin fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.
Top brand affinities include Walmart, X, Denver Nuggets, with strongest over-indexing on Walmart (4.65× the country average).
Demographically, the Beyin audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Beyin fan in Germany is more female, around 35.3 years old, with strong Indulgence tendencies and a notable affinity for Walmart.
At a glance
The key figures that characterise the Beyin profile in Germany.
Search interest · 12-month trend
Demographics of Beyin fans
64.7% are female, 35.3% are male, average age 35.3.
Gender split
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 35.3 |
| Estimated audience size | 448,240 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Beyin audience comes from Germany.
| Country | Share |
|---|---|
| United States | 42.4% |
| Taiwan | 7.4% |
| United Kingdom | 7.0% |
Geography
Where the Beyin audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~50K | 1.46× | |
| 02 | Bremen | ~5K | 1.30× | |
| 03 | Nordrhein-Westfalen | ~100K | 1.20× | |
| 04 | Saarland | ~6K | 1.13× | |
| 05 | Baden-Württemberg | ~70K | 1.07× | |
| 06 | Berlin | ~20K | 1.03× | |
| 07 | Mecklenburg-Vorpommern | ~9K | 1.00× | |
| 08 | Thüringen | ~10K | 0.97× | |
| 09 | Sachsen-Anhalt | ~10K | 0.96× | |
| 10 | Hamburg | ~10K | 0.94× | |
| 11 | Rheinland-Pfalz | ~20K | 0.93× | |
| 12 | Brandenburg | ~10K | 0.91× | |
| 13 | Schleswig-Holstein | ~10K | 0.88× | |
| 14 | Bayern | ~60K | 0.84× | |
| 15 | Sachsen | ~20K | 0.84× | |
| 16 | Niedersachsen | ~30K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Beyin audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Denver Nuggets | Sports | 5.03× | ||
| 02 | Walmart | Shopping | 4.65× | ||
| 03 | Sandra Bullock | Movies & TV | 3.43× | ||
| 04 | Iron Maiden | Music & Radio | 3.36× | ||
| 05 | Masters Tournament | Sports | 3.29× | ||
| 06 | Meghan Markle | Fashion & Accessoires | 3.22× | ||
| 07 | Angelina Jolie | Movies & TV | 3.09× | ||
| 08 | Sports betting | Games | 2.93× | ||
| 09 | Arnold Schwarzenegger | Movies & TV | 2.84× | ||
| 10 | Brad Pitt | Movies & TV | 2.54× | ||
| 11 | Keanu Reeves | Movies & TV | 2.51× | ||
| 12 | Minecraft | Games | 2.48× | ||
| 13 | TV game shows | Movies & TV | 2.42× | ||
| 14 | Leonardo DiCaprio | Movies & TV | 2.42× | ||
| 15 | Henry Cavill | Movies & TV | 2.41× | ||
| 16 | Tour de France | Sports | 2.20× | ||
| 17 | Strategy games | Games | 1.96× | ||
| 18 | Puzzle video games | Games | 1.92× | ||
| 19 | Ryanair | Travel & Leisure | 1.73× | ||
| 20 | X | Internet & Social Media | 1.69× |
Personality of the Beyin audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.50× | |
| Early Adopter Mentality | POWER | 1.42× | |
| Social Media Usage | JOY | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Risk Appetite | THRILL | 0.83× |
Frequently asked questions
How many fans does Beyin have in Germany?
Beyin has an estimated audience of 448,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Beyin fans?
64.7% of Beyin fans are female, 35.3% are male, with an average age of 35.3 years.
Which brands do Beyin fans like most?
Beyin fans show strongest brand affinity for Walmart (4.65×), X (1.69×), and Denver Nuggets (5.03×) over the country average.
Where do Beyin fans live in Germany?
Beyin fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Beyin fans also like?
Beyond Beyin itself, the audience over-indexes on X (1.69×), Denver Nuggets (5.03×), Ryanair (1.73×), and Tour de France (2.2×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Arts and music (37,163,288)
See Beyin audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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