Beyin Audience in Germany
Beyin has an estimated audience of 448,240 people in Germany. 64.7% are female, 35.3% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Business English, Necktie, Gemma Ward, Catania, Antoine Griezmann.
The average Beyin fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Business English, Necktie, Gemma Ward, with strongest over-indexing on Business English (1.69× the country average). Demographically, the Beyin audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Topic
Demographics of Beyin fans
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 35.3 |
| Estimated audience size | 448,240 |
Audience persona
The typical Beyin fan in Germany is more female, around 35.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Business English.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,049 | 1.28× |
| Baden-Württemberg | 68,392 | 1.12× |
| Bayern | 58,602 | 0.81× |
| Hessen | 56,235 | 1.65× |
| Niedersachsen | 25,268 | 0.58× |
| Berlin | 22,368 | 1.12× |
| Rheinland-Pfalz | 19,516 | 0.87× |
| Thüringen | 10,461 | 0.92× |
| Sachsen-Anhalt | 9,313 | 0.8× |
| Schleswig-Holstein | 9,084 | 0.56× |
| Brandenburg | 8,631 | 0.62× |
| Mecklenburg-Vorpommern | 8,581 | 1× |
| Saarland | 8,036 | 1.46× |
| Bremen | 7,990 | 2.08× |
| Hamburg | 7,891 | 0.78× |
| Sachsen | 7,753 | 0.35× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Business English | 1.69× | Business & Career |
| Necktie | 2.39× | Fashion & Accessoires |
| Gemma Ward | 4× | Fashion & Accessoires |
| Catania | 2.43× | Travel & Leisure |
| Antoine Griezmann | 1.77× | Sports |
| Sona, Veneto | 1.72× | |
| Leibniz-Keks | 1.61× | Food & Beverages |
| Oscar Niemeyer | 2.18× | Arts & Culture |
| Lindsey Shaw | 1.52× | Movies & TV |
| British Grand Prix | 1.65× | Sports |
| Nielsen Corporation | 1.84× | Business & Career |
| Ironmongery | 1.86× | Home & Garden |
| richard speight jr | 2.13× | Movies & TV |
| Cachoeira | 2.15× | Travel & Leisure |
| California University of Pennsylvania | 2.16× | Business & Career |
| Divergent series | 2.02× | Movies & TV |
| Hippocrates | 1.74× | Politics & Society |
| Cache Cache | 1.75× | Fashion & Accessoires |
| Two-Lane Blacktop | 2.22× | Movies & TV |
| JR Aquino | 1.78× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.25 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.19 |
| Indulgence | JOY | 0.95 |
| Mindfulness | BALANCE | 0.93 |
| Creativity | OPEN | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.4% |
| Taiwan | 7.4% |
| United Kingdom | 7.0% |
See Beyin audiences in other countries
More Health audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Beyin have in Germany?
Beyin has an estimated audience of 448,240 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Beyin fans?
64.7% of Beyin fans are female, 35.3% are male, with an average age of 35.3 years.
Which brands do Beyin fans like most?
Beyin fans show strongest brand affinity for Business English (1.69×), Necktie (2.39×), and Gemma Ward (4×) over the country average.
Where do Beyin fans live in Germany?
Beyin fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,049), Baden-Württemberg (reach 68,392), and Bayern (reach 58,602). These three regions account for the largest share of the active audience.
What other brands do Beyin fans also like?
Beyond Beyin itself, the audience over-indexes on Necktie (2.39×), Gemma Ward (4×), Catania (2.43×), and Antoine Griezmann (1.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beyin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.