Rascasse Audience Intelligence

Lena Gercke Audience in Germany

A data profile of the people who buy, follow and care about Lena Gercke in Germany — modelled from more than twelve digital signal sources. Lena Gercke has an estimated audience of 1,117,297 people in Germany.

#15among Fashion model in Germany#790among Person in Germany#316in Fashion & Accessoires

The average Lena Gercke fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boulanger, Nightwear, Heidi Klum, with strongest over-indexing on Boulanger (20.25× the country average).

Demographically, the Lena Gercke audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Lena Gercke fan in Germany is more female, around 33.7 years old, with strong Design Affinity tendencies and a notable affinity for Boulanger.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lena Gercke profile in Germany.

Audience size
1.1M
in Germany
Gender
70.8%♀
29.2% male
Age
33.7
average years
Country rank
#5910
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lena Gercke fans

70.8% are female, 29.2% are male, average age 33.7.

Fig. 02

Gender split

70.8%
Female
29.2%
Male
Demographic split for Lena Gercke audience in Germany
MetricValue
Female70.8%
Male29.2%
Average age33.7
Estimated audience size1,117,297
Fig. 03

Age distribution

Ø 33.7
average years
Age distribution of the Lena Gercke audience in Germany
Age bracketShare%
16-1929%
20-2927%
30-3920%
40-4915%
50+9%
Fig. 04

Worldwide distribution

79.8%

of the worldwide Lena Gercke audience comes from Germany.

Worldwide audience distribution share by country for Lena Gercke
CountryShare
Germany79.8%
Austria7.4%
Switzerland3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lena Gercke audience in Germany is strongest.

Fig. 05

Top regions by affinity

Lena Gercke fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~100K1.18×
02Bayern~200K1.12×
03Rheinland-Pfalz~60K1.07×
04Nordrhein-Westfalen~300K1.06×
05Baden-Württemberg~200K1.06×
06Thüringen~30K1.05×
07Berlin~50K1.00×
08Schleswig-Holstein~40K1.00×
09Hamburg~20K1.00×
10Hessen~80K0.99×
11Brandenburg~30K0.98×
12Sachsen~50K0.94×
13Mecklenburg-Vorpommern~20K0.94×
14Sachsen-Anhalt~30K0.90×
15Saarland~10K0.90×
16Bremen~8K0.83×
Fig. 06

Affinity by region

Affinity by region — Lena Gercke, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lena Gercke audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lena Gercke audience
#·InterestCategoryAffinity×
01BoulangerShopping20.25×
02NightwearFashion & Accessoires9.13×
03Heidi KlumFashion & Accessoires5.67×
04CalzedoniaFashion & Accessoires5.59×
05Gina TricotFashion & Accessoires4.64×
06BershkaShopping4.46×
07HunkemöllerShopping4.39×
08Fashion showFashion & Accessoires3.71×
09ZaraShopping2.61×
10Gute Zeiten, schlechte ZeitenMovies & TV2.58×
11BreuningerFashion & Accessoires2.53×
12Model (people)Fashion & Accessoires2.48×
13PrimarkShopping2.46×
14H&MShopping2.17×
15RossmannShopping2.09×
16Müller (company)Food & Beverages2.05×
17TikTokInternet & Social Media2.02×
18AirbnbTravel & Leisure1.95×
19Harry PotterMovies & TV1.55×
20Arts and musicArts & Culture1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lena Gercke audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lena Gercke audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.56×
SustainabilityBALANCE1.52×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lena Gercke audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.58×
Convenience OrientationPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lena Gercke have in Germany?

Lena Gercke has an estimated audience of 1,117,297 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Lena Gercke fans?

70.8% of Lena Gercke fans are female, 29.2% are male, with an average age of 33.7 years.

03

Which brands do Lena Gercke fans like most?

Lena Gercke fans show strongest brand affinity for Boulanger (20.25×), Nightwear (9.13×), and Heidi Klum (5.67×) over the country average.

04

Where do Lena Gercke fans live in Germany?

Lena Gercke fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lena Gercke fans also like?

Beyond Lena Gercke itself, the audience over-indexes on Nightwear (9.13×), Heidi Klum (5.67×), TikTok (2.02×), and Arts and music (1.5×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Lena Gercke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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