Lena Gercke Audience in Germany
Lena Gercke has an estimated audience of 1,105,127 people in Germany. 70.8% are female, 29.2% are male, average age 33.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Boulanger, Heidi Klum, Nightwear, TikTok, Arts and music.
The average Lena Gercke fan in Germany is 33.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Boulanger, Heidi Klum, Nightwear, with strongest over-indexing on Boulanger (20.25× the country average). Demographically, the Lena Gercke audience skews more female with an average age of 33.7, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Lena Gercke fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 33.7 |
| Estimated audience size | 1,105,127 |
Audience persona
The typical Lena Gercke fan in Germany is more female, around 33.7 years old, with strong Sustainability tendencies and a notable affinity for Boulanger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 257,716 | 1.07× |
| Bayern | 207,647 | 1.17× |
| Baden-Württemberg | 164,147 | 1.09× |
| Niedersachsen | 128,405 | 1.2× |
| Hessen | 86,152 | 1.02× |
| Rheinland-Pfalz | 58,234 | 1.05× |
| Berlin | 51,383 | 1.04× |
| Sachsen | 49,013 | 0.9× |
| Schleswig-Holstein | 39,329 | 0.99× |
| Brandenburg | 33,942 | 0.99× |
| Thüringen | 29,499 | 1.05× |
| Hamburg | 24,940 | 1× |
| Sachsen-Anhalt | 24,929 | 0.87× |
| Mecklenburg-Vorpommern | 18,901 | 0.9× |
| Saarland | 11,725 | 0.86× |
| Bremen | 7,595 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Boulanger | 20.25× | Shopping |
| Heidi Klum | 5.67× | Fashion & Accessoires |
| Nightwear | 9.13× | Fashion & Accessoires |
| TikTok | 2.02× | Internet & Social Media |
| Arts and music | 1.5× | Arts & Culture |
| H&M | 2.17× | Shopping |
| Bershka | 4.46× | Shopping |
| Fashion show | 3.71× | Fashion & Accessoires |
| Calzedonia | 5.59× | Fashion & Accessoires |
| Harry Potter | 1.55× | Movies & TV |
| Primark | 2.46× | Shopping |
| Rossmann | 2.09× | Shopping |
| Breuninger | 2.53× | Fashion & Accessoires |
| Gute Zeiten, schlechte Zeiten | 2.58× | Movies & TV |
| Airbnb | 1.95× | Travel & Leisure |
| Zara | 2.61× | Shopping |
| Model (people) | 2.48× | Fashion & Accessoires |
| Gina Tricot | 4.64× | Fashion & Accessoires |
| IKEA | 1.58× | Home & Garden |
| C&A | 2.26× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Design Affinity | PREMIUM | 1.58 |
| Creativity | OPEN | 1.41 |
| Sports Activity | POWER | 1.27 |
| Healthy Lifestyle | BALANCE | 1.23 |
| DIY Mentality | THRILL | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 79.3% |
| Austria | 7.7% |
| Switzerland | 3.4% |
See Lena Gercke audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Lena Gercke have in Germany?
Lena Gercke has an estimated audience of 1,105,127 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lena Gercke fans?
70.8% of Lena Gercke fans are female, 29.2% are male, with an average age of 33.7 years.
Which brands do Lena Gercke fans like most?
Lena Gercke fans show strongest brand affinity for Boulanger (20.25×), Heidi Klum (5.67×), and Nightwear (9.13×) over the country average.
Where do Lena Gercke fans live in Germany?
Lena Gercke fans in Germany are most concentrated in Nordrhein-Westfalen (reach 257,716), Bayern (reach 207,647), and Baden-Württemberg (reach 164,147). These three regions account for the largest share of the active audience.
What other brands do Lena Gercke fans also like?
Beyond Lena Gercke itself, the audience over-indexes on Heidi Klum (5.67×), Nightwear (9.13×), TikTok (2.02×), and Arts and music (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lena Gercke. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.