How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Mexico who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Mexico. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Mexico, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Mexico. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | LLudwika Paleta | 1.3M | 47.3% | 38.8 | 50.1% | Fashion model |
| 2 | GGal Gadot | 875k | 3.9% | 31.7 | 26.6% | Fashion model |
| 3 | KKendall Jenner | 836k | 3.3% | 33.9 | 62.2% | Fashion model |
| 4 | MMeghan Markle | 713k | 2.2% | 35.2 | 74.0% | Fashion model |
| 5 | PParis Hilton | 694k | 5.4% | 36.6 | 44.9% | Fashion model |
| 6 | AAdriana Lima | 654k | 3.1% | 35.4 | 41.0% | Fashion model |
| 7 | JJacqueline Bracamontes | 631k | 47.7% | 39.1 | 59.1% | Fashion model |
| 8 | SSophie Turner (model) | 617k | 3.8% | — | — | Fashion model |
| 9 | AAdriana Lima | 566k | 2.1% | 32.1 | 54.9% | Fashion model |
| 10 | LLee Min-ho | 556k | 6.2% | 26.0 | 82.2% | Fashion model |
| 11 | XXimena Navarrete | 480k | 78.8% | 32.6 | 49.7% | Fashion model |
| 12 | HHailey Baldwin | 467k | 5.0% | 22.1 | 76.6% | Fashion model |
| 13 | BBlanca Soto | 425k | 65.9% | 32.6 | 49.6% | Fashion model |
| 14 | GGigi Hadid | 371k | 3.0% | 27.2 | 68.7% | Fashion model |
| 15 | HHeidi Klum | 346k | 1.5% | 35.3 | 50.0% | Fashion model |
| 16 | TTaylor Momsen | 327k | 3.5% | 24.5 | 35.5% | Fashion model |
| 17 | CCara Delevingne | 308k | 3.3% | 25.9 | 69.6% | Fashion model |
| 18 | IIman (model) | 300k | 8.4% | 33.5 | 52.2% | Fashion model |
| 19 | EEmily Ratajkowski | 283k | 2.7% | 29.2 | 47.3% | Fashion model |
| 20 | HHayden Panettiere | 279k | 3.1% | 30.9 | 18.2% | Fashion model |
| 21 | RRosie Huntington-Whiteley | 270k | 3.1% | 42.3 | 52.8% | Fashion model |
| 22 | MMackenzie Foy | 269k | 7.2% | 23.4 | 79.1% | Fashion model |
| 23 | IIrina Shayk | 261k | 2.2% | 42.0 | 27.2% | Fashion model |
| 24 | GGisele Bündchen | 243k | 1.9% | 32.2 | 50.3% | Fashion model |
| 25 | BBarbara Palvin | 242k | 2.6% | 35.5 | 21.9% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across Mexico and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Mexico?
Ludwika Paleta currently leads with an estimated audience of 1.3M people in Mexico.