How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated weekly.
Audience size
Estimated number of unique people in Germany who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in Germany. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in Germany, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in Germany. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 26 |  Carla Bruni |
664k | 7.3% | 46.2 | 60.7% | Fashion model |
| 27 |  Leslie Bibb |
651k | 6.9% | 50.1 | 68.5% | Fashion model |
| 28 |  Tricia Helfer |
609k | 33.2% | 44.3 | 26.3% | Fashion model |
| 29 |  Bridget Moynahan |
592k | 12.0% | 46.0 | 72.3% | Fashion model |
| 30 |  Çağatay Ulusoy |
591k | 10.4% | 39.9 | 65.3% | Fashion model |
| 31 |  Sharon Tate |
584k | 7.1% | 32.0 | 66.5% | Fashion model |
| 32 |  Lee Byung-hun |
569k | 8.3% | 22.9 | 58.9% | Fashion model |
| 33 |  Rosie Huntington-Whiteley |
567k | 6.2% | 30.9 | 59.0% | Fashion model |
| 34 |  Kelly Preston |
552k | 7.3% | 45.1 | 94.7% | Fashion model |
| 35 |  Cara Delevingne |
549k | 6.0% | 27.9 | 75.6% | Fashion model |
| 36 |  Nancy Sinatra |
507k | 15.0% | 48.4 | 56.4% | Fashion model |
| 37 |  Barbara Eden |
504k | 15.6% | 52.3 | 34.2% | Fashion model |
| 38 |  Iman (model) |
495k | 14.4% | 42.0 | 54.4% | Fashion model |
| 39 |  Naomi Campbell |
494k | 6.7% | 32.0 | 62.3% | Fashion model |
| 40 |  Joan Collins |
485k | 10.3% | 44.0 | 62.7% | Fashion model |
| 41 |  Cindy Crawford |
484k | 5.4% | 34.0 | 58.9% | Fashion model |
| 42 |  Isabella Rossellini |
476k | 5.7% | 46.8 | 76.2% | Fashion model |
| 43 |  Caitlyn Jenner |
465k | 5.7% | 37.7 | 65.9% | Fashion model |
| 44 |  Bo Derek |
453k | 13.4% | 45.7 | 64.6% | Fashion model |
| 45 |  Camila Alves |
450k | 18.9% | 47.9 | 100.0% | Fashion model |
| 46 |  Larissa Marolt |
447k | 81.8% | 34.8 | 63.1% | Fashion model |
| 47 |  Jayne Mansfield |
433k | 4.4% | 45.6 | 68.1% | Fashion model |
| 48 |  Irina Shayk |
428k | 3.5% | 27.4 | 40.3% | Fashion model |
| 49 |  Emily Ratajkowski |
422k | 4.0% | 31.0 | 50.9% | Fashion model |
| 50 |  Josh Duhamel |
417k | 3.9% | 28.1 | 55.7% | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this Top 100 list compiled?
Rascasse aggregates anonymized search-behavior signals across Germany and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in Germany?
Heidi Klum currently leads with an estimated audience of 5M people in Germany.