Rascasse Audience Intelligence

Emily Ratajkowski Audience in Germany

A data profile of the people who buy, follow and care about Emily Ratajkowski in Germany — modelled from more than twelve digital signal sources. Emily Ratajkowski has an estimated audience of 468,267 people in Germany.

#45among Fashion model in Germany#2404among Person in Germany#595in Fashion & Accessoires

The average Emily Ratajkowski fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Millie Bobby Brown, Equinox, with strongest over-indexing on Tagesschau (10.16× the country average).

Demographically, the Emily Ratajkowski audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Emily Ratajkowski fan in Germany is balanced, around 31.0 years old, with strong Extroversion tendencies and a notable affinity for Tagesschau.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Emily Ratajkowski profile in Germany.

Audience size
468K
in Germany
Gender
50.9%♀
49.1% male
Age
31.0
average years
Country rank
#12392
Person in Germany
Fig. 01

Search interest · 12-month trend

+41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Emily Ratajkowski fans

50.9% are female, 49.1% are male, average age 31.0.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Emily Ratajkowski audience in Germany
MetricValue
Female50.9%
Male49.1%
Average age31.0
Estimated audience size468,267
Fig. 03

Age distribution

Ø 31.0
average years
Age distribution of the Emily Ratajkowski audience in Germany
Age bracketShare%
16-1938%
20-2928%
30-3919%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Emily Ratajkowski audience comes from Germany.

Worldwide audience distribution share by country for Emily Ratajkowski
CountryShare
United States31.4%
Italy6.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Emily Ratajkowski audience in Germany is strongest.

Fig. 05

Top regions by affinity

Emily Ratajkowski fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.38×
02Hessen~40K1.27×
03Bayern~80K1.20×
04Baden-Württemberg~60K1.13×
05Hamburg~10K1.12×
06Nordrhein-Westfalen~100K1.07×
07Rheinland-Pfalz~20K1.02×
08Bremen~3K0.97×
09Niedersachsen~40K0.95×
10Saarland~5K0.95×
11Brandenburg~10K0.92×
12Sachsen~20K0.91×
13Schleswig-Holstein~10K0.86×
14Thüringen~9K0.82×
15Sachsen-Anhalt~8K0.76×
16Mecklenburg-Vorpommern~6K0.74×
Fig. 06

Affinity by region

Affinity by region — Emily Ratajkowski, Germany
0.74×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Emily Ratajkowski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Emily Ratajkowski audience
#·InterestCategoryAffinity×
01Karlie KlossFashion & Accessoires48.60×
02EquinoxPolitics & Society47.33×
03Alessandra AmbrosioFashion & Accessoires44.47×
04Miranda KerrFashion & Accessoires35.90×
05Gigi HadidFashion & Accessoires33.77×
06Candice SwanepoelFashion & Accessoires31.43×
07Barbara PalvinFashion & Accessoires27.22×
08Adriana LimaFashion & Accessoires26.44×
09Lindsay LohanMovies & TV20.51×
10Cindy CrawfordFashion & Accessoires20.00×
11Rose LeslieMovies & TV18.62×
12ProtestPolitics & Society17.38×
13Millie Bobby BrownMovies & TV16.36×
14Madison BeerMusic & Radio14.17×
15Claudia SchifferFashion & Accessoires13.41×
16Heidi KlumFashion & Accessoires12.23×
17Alexandra DaddarioMovies & TV11.97×
18TagesschauMovies & TV10.16×
19Sabrina CarpenterMusic & Radio9.79×
20Sadie SinkMovies & TV8.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Emily Ratajkowski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Emily Ratajkowski audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.17×
Early Adopter MentalityPOWER1.39×
MindfulnessBALANCE1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Emily Ratajkowski audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.60×
DIY MentalityTHRILL0.74×
Convenience OrientationPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Emily Ratajkowski have in Germany?

Emily Ratajkowski has an estimated audience of 468,267 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Emily Ratajkowski fans?

50.9% of Emily Ratajkowski fans are female, 49.1% are male, with an average age of 31.0 years.

03

Which brands do Emily Ratajkowski fans like most?

Emily Ratajkowski fans show strongest brand affinity for Tagesschau (10.16×), Millie Bobby Brown (16.36×), and Equinox (47.33×) over the country average.

04

Where do Emily Ratajkowski fans live in Germany?

Emily Ratajkowski fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Emily Ratajkowski fans also like?

Beyond Emily Ratajkowski itself, the audience over-indexes on Millie Bobby Brown (16.36×), Equinox (47.33×), Adriana Lima (26.44×), and Gigi Hadid (33.77×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Emily Ratajkowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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