Emily Ratajkowski Audience in Germany
Emily Ratajkowski has an estimated audience of 421,764 people in Germany. 50.9% are female, 49.1% are male, average age 31.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Millie Bobby Brown, Equinox, Gigi Hadid, Adriana Lima.
The average Emily Ratajkowski fan in Germany is 31.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Millie Bobby Brown, Equinox, with strongest over-indexing on Tagesschau (10.16× the country average). Demographically, the Emily Ratajkowski audience skews balanced with an average age of 31.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Emily Ratajkowski fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 31.0 |
| Estimated audience size | 421,764 |
Audience persona
The typical Emily Ratajkowski fan in Germany is balanced, around 31.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 102,382 | 1.11× |
| Bayern | 84,883 | 1.25× |
| Baden-Württemberg | 66,492 | 1.16× |
| Hessen | 41,822 | 1.3× |
| Niedersachsen | 40,258 | 0.98× |
| Berlin | 25,586 | 1.36× |
| Rheinland-Pfalz | 21,693 | 1.03× |
| Sachsen | 18,541 | 0.9× |
| Schleswig-Holstein | 12,666 | 0.84× |
| Brandenburg | 12,343 | 0.94× |
| Hamburg | 10,644 | 1.12× |
| Thüringen | 8,527 | 0.79× |
| Sachsen-Anhalt | 7,689 | 0.7× |
| Mecklenburg-Vorpommern | 5,588 | 0.69× |
| Saarland | 4,695 | 0.91× |
| Bremen | 3,338 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 10.16× | Movies & TV |
| Millie Bobby Brown | 16.36× | Movies & TV |
| Equinox | 47.33× | Politics & Society |
| Gigi Hadid | 33.77× | Fashion & Accessoires |
| Adriana Lima | 26.44× | Fashion & Accessoires |
| Heidi Klum | 12.23× | Fashion & Accessoires |
| Adriana Lima | 19.96× | Fashion & Accessoires |
| Miranda Kerr | 35.9× | Fashion & Accessoires |
| Lindsay Lohan | 20.51× | Movies & TV |
| Alessandra Ambrosio | 44.47× | Fashion & Accessoires |
| Barbara Palvin | 27.22× | Fashion & Accessoires |
| Claudia Schiffer | 13.41× | Fashion & Accessoires |
| Sabrina Carpenter | 9.79× | Music & Radio |
| Karlie Kloss | 48.6× | Fashion & Accessoires |
| Madison Beer | 14.17× | Music & Radio |
| Alexandra Daddario | 11.97× | Movies & TV |
| Candice Swanepoel | 31.43× | Fashion & Accessoires |
| Protest | 17.38× | Politics & Society |
| Cindy Crawford | 20× | Fashion & Accessoires |
| Euphoria | 3.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.22 |
| Luxury Orientation | PREMIUM | 1.9 |
| Design Affinity | PREMIUM | 1.4 |
| Extroversion | THRILL | 1.38 |
| Sports Activity | POWER | 1.38 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.7% |
| Italy | 6.8% |
| United Kingdom | 6.0% |
See Emily Ratajkowski audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Emily Ratajkowski have in Germany?
Emily Ratajkowski has an estimated audience of 421,764 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Emily Ratajkowski fans?
50.9% of Emily Ratajkowski fans are female, 49.1% are male, with an average age of 31.0 years.
Which brands do Emily Ratajkowski fans like most?
Emily Ratajkowski fans show strongest brand affinity for Tagesschau (10.16×), Millie Bobby Brown (16.36×), and Equinox (47.33×) over the country average.
Where do Emily Ratajkowski fans live in Germany?
Emily Ratajkowski fans in Germany are most concentrated in Nordrhein-Westfalen (reach 102,382), Bayern (reach 84,883), and Baden-Württemberg (reach 66,492). These three regions account for the largest share of the active audience.
What other brands do Emily Ratajkowski fans also like?
Beyond Emily Ratajkowski itself, the audience over-indexes on Millie Bobby Brown (16.36×), Equinox (47.33×), Gigi Hadid (33.77×), and Adriana Lima (26.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Emily Ratajkowski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.