Equinox Audience in Germany
Equinox has an estimated audience of 444,291 people in Germany. 73.5% are female, 26.5% are male, average age 35.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Emily Ratajkowski, Western Union, Dailymotion, Rosie Huntington-Whiteley, Real property.
The average Equinox fan in Germany is 35.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Emily Ratajkowski, Western Union, Dailymotion, with strongest over-indexing on Emily Ratajkowski (44.17× the country average). Demographically, the Equinox audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Video game
Demographics of Equinox fans
| Metric | Value |
|---|---|
| Female | 73.5% |
| Male | 26.5% |
| Average age | 35.4 |
| Estimated audience size | 444,291 |
Audience persona
The typical Equinox fan in Germany is more female, around 35.4 years old, with strong Quality Awareness tendencies and a notable affinity for Emily Ratajkowski.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 92,658 | 0.95× |
| Bayern | 77,590 | 1.09× |
| Baden-Württemberg | 56,862 | 0.94× |
| Hessen | 45,033 | 1.33× |
| Niedersachsen | 36,202 | 0.84× |
| Berlin | 36,186 | 1.82× |
| Rheinland-Pfalz | 19,275 | 0.87× |
| Sachsen | 17,530 | 0.8× |
| Hamburg | 16,752 | 1.67× |
| Schleswig-Holstein | 16,097 | 1.01× |
| Brandenburg | 10,820 | 0.79× |
| Thüringen | 7,529 | 0.67× |
| Sachsen-Anhalt | 7,030 | 0.61× |
| Mecklenburg-Vorpommern | 6,321 | 0.75× |
| Saarland | 4,253 | 0.78× |
| Bremen | 4,173 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Emily Ratajkowski | 44.17× | Fashion & Accessoires |
| Western Union | 12.25× | Business & Career |
| Dailymotion | 16.58× | Movies & TV |
| Rosie Huntington-Whiteley | 20× | Fashion & Accessoires |
| Real property | 7.28× | Home & Garden |
| Issey Miyake | 19.18× | Fashion & Accessoires |
| Rose Leslie | 20× | Movies & TV |
| Rimowa | 13.96× | Fashion & Accessoires |
| Tagesschau | 2.72× | Movies & TV |
| Private school | 7.72× | Kids & Family |
| Natalie Dormer | 18.98× | Movies & TV |
| Victoria Justice | 19.69× | Movies & TV |
| Marni (clothing) | 20× | Fashion & Accessoires |
| 2.64× | Internet & Social Media | |
| Business class | 4.54× | Travel & Leisure |
| London Business School | 16.14× | Business & Career |
| TF1 | 12.44× | Movies & TV |
| Pets | 1.7× | Pets & Animals |
| Izabel Goulart | 20× | Fashion & Accessoires |
| Dior Homme | 15.49× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.16 |
| Luxury Orientation | PREMIUM | 1.71 |
| Indulgence | JOY | 1.6 |
| Convenience Orientation | PREMIUM | 1.53 |
| Early Adopter Mentality | POWER | 1.52 |
| Sustainability | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 60.8% |
| United Kingdom | 5.7% |
| Canada | 5.3% |
See Equinox audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Equinox have in Germany?
Equinox has an estimated audience of 444,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Equinox fans?
73.5% of Equinox fans are female, 26.5% are male, with an average age of 35.4 years.
Which brands do Equinox fans like most?
Equinox fans show strongest brand affinity for Emily Ratajkowski (44.17×), Western Union (12.25×), and Dailymotion (16.58×) over the country average.
Where do Equinox fans live in Germany?
Equinox fans in Germany are most concentrated in Nordrhein-Westfalen (reach 92,658), Bayern (reach 77,590), and Baden-Württemberg (reach 56,862). These three regions account for the largest share of the active audience.
What other brands do Equinox fans also like?
Beyond Equinox itself, the audience over-indexes on Western Union (12.25×), Dailymotion (16.58×), Rosie Huntington-Whiteley (20×), and Real property (7.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Equinox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.