Protest Audience in Germany
Protest has an estimated audience of 709,918 people in Germany. 60.1% are female, 39.9% are male, average age 39.7. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Western Union, Emily Ratajkowski, Italo disco, Tagesschau, Felix Baumgartner.
The average Protest fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Western Union, Emily Ratajkowski, Italo disco, with strongest over-indexing on Western Union (7.73× the country average). Demographically, the Protest audience skews more female with an average age of 39.7, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Protest fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 39.7 |
| Estimated audience size | 709,918 |
Audience persona
The typical Protest fan in Germany is more female, around 39.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 122,386 | 1.07× |
| Nordrhein-Westfalen | 122,026 | 0.79× |
| Baden-Württemberg | 82,025 | 0.85× |
| Niedersachsen | 47,149 | 0.68× |
| Sachsen | 43,316 | 1.24× |
| Hessen | 39,339 | 0.73× |
| Berlin | 32,838 | 1.03× |
| Thüringen | 30,806 | 1.7× |
| Schleswig-Holstein | 30,535 | 1.2× |
| Brandenburg | 27,323 | 1.24× |
| Rheinland-Pfalz | 25,609 | 0.72× |
| Sachsen-Anhalt | 18,132 | 0.99× |
| Hamburg | 16,735 | 1.04× |
| Mecklenburg-Vorpommern | 16,057 | 1.18× |
| Saarland | 6,737 | 0.77× |
| Bremen | 4,600 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 7.73× | Business & Career |
| Emily Ratajkowski | 22.48× | Fashion & Accessoires |
| Italo disco | 13.01× | Music & Radio |
| Tagesschau | 2.37× | Movies & TV |
| Felix Baumgartner | 5.42× | Sports |
| Real property | 5.37× | Home & Garden |
| Batman | 3.02× | Movies & TV |
| Diplomacy | 21.74× | Politics & Society |
| Google Wallet | 16.34× | Technology & Electronics |
| Pets | 1.71× | Pets & Animals |
| 2.54× | Internet & Social Media | |
| Superman | 2.56× | Movies & TV |
| Bored Panda | 8.59× | Internet & Social Media |
| FC Bayern Munich | 1.52× | Sports |
| Synthpop | 9.75× | Music & Radio |
| Google Maps | 1.93× | Internet & Social Media |
| Chloé | 5.62× | Fashion & Accessoires |
| Automobiles | 1.58× | Cars & Mobility |
| Employment website | 2.5× | Business & Career |
| Westdeutscher Rundfunk | 2.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.97 |
| Indulgence | JOY | 1.74 |
| Community Orientation | OPEN | 1.68 |
| Sustainability | BALANCE | 1.57 |
| Individualism | JOY | 1.55 |
| Sports Activity | POWER | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 44.5% |
| United Kingdom | 8.8% |
| Germany | 5.9% |
See Protest audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Protest have in Germany?
Protest has an estimated audience of 709,918 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Protest fans?
60.1% of Protest fans are female, 39.9% are male, with an average age of 39.7 years.
Which brands do Protest fans like most?
Protest fans show strongest brand affinity for Western Union (7.73×), Emily Ratajkowski (22.48×), and Italo disco (13.01×) over the country average.
Where do Protest fans live in Germany?
Protest fans in Germany are most concentrated in Bayern (reach 122,386), Nordrhein-Westfalen (reach 122,026), and Baden-Württemberg (reach 82,025). These three regions account for the largest share of the active audience.
What other brands do Protest fans also like?
Beyond Protest itself, the audience over-indexes on Emily Ratajkowski (22.48×), Italo disco (13.01×), Tagesschau (2.37×), and Felix Baumgartner (5.42×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Protest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.