Rascasse Audience Intelligence

Protest Audience in Germany

A data profile of the people who buy, follow and care about Protest in Germany — modelled from more than twelve digital signal sources. Protest has an estimated audience of 709,918 people in Germany.

#3836among Topic in Germany#407in Politics & Society

The average Protest fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Emily Ratajkowski, Reddit, Tagesschau, with strongest over-indexing on Emily Ratajkowski (17.38× the country average).

Demographically, the Protest audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Community Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Protest fan in Germany is more female, around 39.7 years old, with strong Community Orientation tendencies and a notable affinity for Emily Ratajkowski.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protest profile in Germany.

Audience size
710K
in Germany
Gender
60.1%♀
39.9% male
Age
39.7
average years
Country rank
#8757
Topic in Germany
Fig. 01

Search interest · 12-month trend

+92%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protest fans

60.1% are female, 39.9% are male, average age 39.7.

Fig. 02

Gender split

60.1%
Female
39.9%
Male
Demographic split for Protest audience in Germany
MetricValue
Female60.1%
Male39.9%
Average age39.7
Estimated audience size709,918
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Protest audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Protest audience comes from Germany.

Worldwide audience distribution share by country for Protest
CountryShare
United States44.3%
United Kingdom8.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protest audience in Germany is strongest.

Fig. 05

Top regions by affinity

Protest fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~30K1.59×
02Sachsen~50K1.30×
03Brandenburg~30K1.19×
04Mecklenburg-Vorpommern~20K1.17×
05Schleswig-Holstein~30K1.10×
06Sachsen-Anhalt~20K1.09×
07Bayern~100K1.03×
08Berlin~30K0.99×
09Hamburg~20K0.98×
10Baden-Württemberg~80K0.88×
11Saarland~8K0.88×
12Nordrhein-Westfalen~100K0.83×
13Rheinland-Pfalz~30K0.82×
14Hessen~40K0.78×
15Bremen~5K0.78×
16Niedersachsen~50K0.76×
Fig. 06

Affinity by region

Affinity by region — Protest, Germany
0.76×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protest audience
#·InterestCategoryAffinity×
01Emily RatajkowskiFashion & Accessoires17.38×
02Google WalletTechnology & Electronics13.43×
03Junge WeltNews6.40×
04CleanserBeauty & Wellness5.95×
05Sustainable productsPolitics & Society3.98×
06MadonnaMusic & Radio3.82×
07RedditInternet & Social Media3.43×
08Tour de FranceSports3.38×
09SupermanMovies & TV3.37×
10PhotovoltaicsHome & Garden3.13×
11Political scienceBusiness & Career3.12×
12Expensive TasteBusiness & Career3.09×
13Employment agencyBusiness & Career3.07×
14Ethical consumerismShopping2.93×
15Gift cardShopping2.86×
16BatmanMovies & TV2.51×
17Online newspaperNews2.42×
18TagesschauMovies & TV2.16×
19Employment websiteBusiness & Career2.10×
20Google MapsInternet & Social Media1.66×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protest audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.59×
IndividualismJOY2.04×
IndulgenceJOY1.98×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protest audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
TraditionCONSERVATISM0.73×
Family OrientationCONSERVATISM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protest have in Germany?

Protest has an estimated audience of 709,918 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Protest fans?

60.1% of Protest fans are female, 39.9% are male, with an average age of 39.7 years.

03

Which brands do Protest fans like most?

Protest fans show strongest brand affinity for Emily Ratajkowski (17.38×), Reddit (3.43×), and Tagesschau (2.16×) over the country average.

04

Where do Protest fans live in Germany?

Protest fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Protest fans also like?

Beyond Protest itself, the audience over-indexes on Reddit (3.43×), Tagesschau (2.16×), Superman (3.37×), and Batman (2.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Protest audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Protest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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