Rascasse Audience Intelligence

Protest Audience in United States

A data profile of the people who buy, follow and care about Protest in United States — modelled from more than twelve digital signal sources. Protest has an estimated audience of 5,308,548 people in United States.

#3632among Topic in United States#400in Politics & Society

The average Protest fan in United States is 44.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Freedom of speech, Corruption awareness, Karl Marx, with strongest over-indexing on Freedom of speech (8.17× the country average).

Demographically, the Protest audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Protest fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Freedom of speech.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Protest profile in United States.

Audience size
5.3M
in United States
Gender
52.2%♀
47.8% male
Age
44.9
average years
Country rank
#6326
Topic in United States
Fig. 01

Search interest · 12-month trend

-78%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Protest fans

52.2% are female, 47.8% are male, average age 44.9.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Protest audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.9
Estimated audience size5,308,548
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Protest audience in United States
Age bracketShare%
16-1913%
20-2911%
30-3915%
40-4923%
50+37%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Protest audience comes from United States.

Worldwide audience distribution share by country for Protest
CountryShare
United States44.3%
United Kingdom8.7%
Germany5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Protest audience in United States is strongest.

Fig. 05

Top regions by affinity

Protest fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~90K1.55×
02Washington, District of Columbia~20K1.53×
03Minnesota~100K1.51×
04California~800K1.33×
05Washington~100K1.33×
06Maryland~100K1.26×
07Illinois~200K1.18×
08New York~300K1.16×
09Colorado~100K1.16×
10Vermont~10K1.16×
11Virginia~100K1.11×
12Maine~20K1.10×
13Connecticut~60K1.06×
14New Mexico~30K1.06×
15Rhode Island~20K1.03×
16Pennsylvania~200K1.02×
17Georgia~200K1.02×
18New Jersey~100K1.02×
19Wisconsin~80K1.02×
20Nevada~50K1.01×
21Michigan~100K1.00×
22Idaho~30K1.00×
23Arizona~100K0.99×
24Missouri~80K0.99×
25Delaware~10K0.99×
26North Carolina~200K0.97×
27Kansas~40K0.97×
28New Hampshire~20K0.97×
29Hawaii~20K0.96×
30Indiana~90K0.95×
31Utah~40K0.95×
32South Dakota~10K0.95×
33Texas~400K0.94×
34Tennessee~100K0.93×
35Kentucky~60K0.93×
36North Dakota~10K0.93×
37Iowa~40K0.91×
38Ohio~100K0.90×
39Nebraska~20K0.90×
40Arkansas~40K0.89×
41Florida~300K0.88×
42Montana~10K0.88×
43Oklahoma~50K0.86×
44Alaska~9K0.83×
45South Carolina~60K0.81×
46West Virginia~20K0.81×
47Massachusetts~80K0.79×
48Louisiana~50K0.77×
49Mississippi~30K0.76×
50Alabama~50K0.70×
Fig. 06

Affinity by region

Affinity by region — Protest, United States
0.70×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Protest audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Protest audience
#·InterestCategoryAffinity×
01Corruption awarenessPolitics & Society10.36×
02Karl MarxLiterature9.58×
03Freedom of speechPolitics & Society8.17×
04Public administrationBusiness & Career4.56×
05MSNBCMovies & TV3.56×
06Drudge ReportSports3.21×
07The Washington PostNews3.12×
08Non-alcoholic beverageFood & Beverages2.87×
09Rail transportTravel & Leisure2.67×
10PhilanthropyArts & Culture2.65×
11Public transportCars & Mobility2.64×
12Online newspaperNews2.37×
13Joe BidenPolitics & Society2.14×
14Britney SpearsMusic & Radio2.06×
15Fox News ChannelMovies & TV1.87×
16Google DriveTechnology & Electronics1.86×
17TraditionPolitics & Society1.83×
18Nonprofit organizationPolitics & Society1.80×
19FlowerHome & Garden1.52×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Protest audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Protest audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.09×
Community OrientationOPEN2.03×
IndividualismJOY1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Protest audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.47×
Social Media UsageJOY0.64×
Luxury OrientationPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Protest have in United States?

Protest has an estimated audience of 5,308,548 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Protest fans?

52.2% of Protest fans are female, 47.8% are male, with an average age of 44.9 years.

03

Which brands do Protest fans like most?

Protest fans show strongest brand affinity for Freedom of speech (8.17×), Corruption awareness (10.36×), and Karl Marx (9.58×) over the country average.

04

Where do Protest fans live in United States?

Protest fans in United States are most concentrated in California (reach ~800K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Protest fans also like?

Beyond Protest itself, the audience over-indexes on Corruption awareness (10.36×), Karl Marx (9.58×), Google Drive (1.86×), and Philanthropy (2.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Protest audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Protest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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