Protest Audience in United States

Protest logo

Protest has an estimated audience of 5,308,548 people in United States. 52.2% are female, 47.8% are male, average age 44.9. Top regions: California, Texas, New York. Top brand affinities: Urban Outfitters, Product design, Final Fantasy VII (Famicom), UK garage, Stamp collecting.

The average Protest fan in United States is 44.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Urban Outfitters, Product design, Final Fantasy VII (Famicom), with strongest over-indexing on Urban Outfitters (2.45× the country average). Demographically, the Protest audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Protest fans

Demographic split for Protest audience in United States
MetricValue
Female52.2%
Male47.8%
Average age44.9
Estimated audience size5,308,548

Audience persona

The typical Protest fan in United States is balanced, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.

Top regions in United States

Top regions ranked by reach for Protest in United States
RegionReachAffinity
California848,0041.45×
Texas469,5791.03×
New York429,2221.45×
Florida342,6590.95×
Illinois220,9131.25×
Pennsylvania191,1611.07×
Georgia182,6091.12×
North Carolina165,1571.03×
Ohio162,0410.99×
Virginia159,2731.23×
New Jersey157,6161.17×
Michigan145,6571.05×
Washington143,6561.35×
Maryland130,3041.43×
Tennessee109,0161.02×
Colorado99,1401.18×
Indiana92,8650.96×
Oregon90,5951.49×
Minnesota88,7961.17×
Massachusetts83,6020.8×
Missouri82,5370.96×
Wisconsin76,8520.96×
Arizona68,6800.63×
South Carolina67,5750.85×
Connecticut62,1801.17×
Kentucky61,0130.92×
Nevada54,4801.06×
Louisiana52,6700.77×
Oklahoma49,1020.83×
Utah44,5260.94×
Alabama40,8390.55×
Kansas36,7770.88×
Iowa35,1380.8×
Arkansas33,5090.77×
Mississippi32,5250.74×
Washington, District of Columbia29,3341.84×
New Mexico25,6070.96×
Nebraska22,6120.85×
Idaho22,3440.84×
Maine21,4721.13×
New Hampshire20,9041×
West Virginia20,3170.82×
Hawaii20,2190.89×
Rhode Island18,5611.1×
Delaware13,4210.92×
Vermont11,3451.22×
Montana10,9240.74×
North Dakota9,0480.83×
South Dakota7,6710.63×
Alaska6,3170.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Protest audience
BrandAffinityCategory
Urban Outfitters2.45×Shopping
Product design1.5×Business & Career
Final Fantasy VII (Famicom)10.27×Games
UK garage3.58×Music & Radio
Stamp collecting2.57×Home & Garden
Solo climbing3.09×Sports
Isometric exercise3.17×Sports
19 Kids and Counting1.64×Movies & TV
Albany County, New York3.33×Travel & Leisure
Janitor1.82×Home & Garden
Parma3.46×Travel & Leisure
Hebe1.83×Home & Garden
Embroidery Library4.12×Home & Garden
Layne Staley1.63×Music & Radio
Erie County, New York2.14×Travel & Leisure
Brunello Cucinelli1.68×Fashion & Accessoires
Google Wallet1.53×Technology & Electronics
EShakti2.25×Shopping
Iowa Speedway5.05×Sports
Voltron: Legendary Defender3.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Protest audience
TraitClusterScore
PatriotismCONSERVATISM2.52
Community OrientationOPEN1.64
SpiritualityBALANCE1.56
IndividualismJOY1.39
DIY MentalityTHRILL1.24
TravellingTHRILL1.21

Worldwide distribution

Worldwide audience distribution share by country for Protest
CountryShare
United States44.5%
United Kingdom8.8%
Germany5.9%

See Protest audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Protest have in United States?

Protest has an estimated audience of 5,308,548 people in United States, concentrated in California and Texas.

What is the gender split and age of Protest fans?

52.2% of Protest fans are female, 47.8% are male, with an average age of 44.9 years.

Which brands do Protest fans like most?

Protest fans show strongest brand affinity for Urban Outfitters (2.45×), Product design (1.5×), and Final Fantasy VII (Famicom) (10.27×) over the country average.

Where do Protest fans live in United States?

Protest fans in United States are most concentrated in California (reach 848,004), Texas (reach 469,579), and New York (reach 429,222). These three regions account for the largest share of the active audience.

What other brands do Protest fans also like?

Beyond Protest itself, the audience over-indexes on Product design (1.5×), Final Fantasy VII (Famicom) (10.27×), UK garage (3.58×), and Stamp collecting (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Protest. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.