Gigi Hadid Audience in Germany
A data profile of the people who buy, follow and care about Gigi Hadid in Germany — modelled from more than twelve digital signal sources. Gigi Hadid has an estimated audience of 677,021 people in Germany.
The average Gigi Hadid fan in Germany is 26.9 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Beauty & Fashion, Live events, Arts and music, with strongest over-indexing on Beauty & Fashion (10.32× the country average).
Demographically, the Gigi Hadid audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Career Orientation, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Gigi Hadid fan in Germany is more female, around 26.9 years old, with strong Career Orientation tendencies and a notable affinity for Beauty & Fashion.
At a glance
The key figures that characterise the Gigi Hadid profile in Germany.
Search interest · 12-month trend
Demographics of Gigi Hadid fans
69.0% are female, 31.0% are male, average age 26.9.
Gender split
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 26.9 |
| Estimated audience size | 677,021 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 55% | |
| 20-29 | 24% | |
| 30-39 | 11% | |
| 40-49 | 7% | |
| 50+ | 3% |
Worldwide distribution
of the worldwide Gigi Hadid audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.1% |
| India | 7.2% |
| Italy | 7.1% |
Geography
Where the Gigi Hadid audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~50K | 1.35× | |
| 02 | Hessen | ~70K | 1.28× | |
| 03 | Hamburg | ~20K | 1.23× | |
| 04 | Bayern | ~100K | 1.18× | |
| 05 | Baden-Württemberg | ~100K | 1.18× | |
| 06 | Nordrhein-Westfalen | ~200K | 1.11× | |
| 07 | Bremen | ~7K | 1.07× | |
| 08 | Rheinland-Pfalz | ~40K | 0.99× | |
| 09 | Niedersachsen | ~70K | 0.94× | |
| 10 | Schleswig-Holstein | ~30K | 0.94× | |
| 11 | Saarland | ~8K | 0.88× | |
| 12 | Sachsen | ~30K | 0.85× | |
| 13 | Brandenburg | ~20K | 0.81× | |
| 14 | Thüringen | ~10K | 0.75× | |
| 15 | Mecklenburg-Vorpommern | ~10K | 0.75× | |
| 16 | Sachsen-Anhalt | ~10K | 0.72× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Gigi Hadid audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chillwave | Music & Radio | 12.65× | ||
| 02 | Beauty & Fashion | Beauty & Wellness | 10.32× | ||
| 03 | Claudia Schiffer | Fashion & Accessoires | 8.96× | ||
| 04 | Well-being | Health | 3.46× | ||
| 05 | Footwear | Fashion & Accessoires | 3.25× | ||
| 06 | Men's clothing | Fashion & Accessoires | 3.25× | ||
| 07 | Live events | Music & Radio | 2.91× | ||
| 08 | Family and relationships | Kids & Family | 2.48× | ||
| 09 | Arts and music | Arts & Culture | 2.44× | ||
| 10 | Music | Business & Career | 2.38× | ||
| 11 | Clothing | Fashion & Accessoires | 2.36× | ||
| 12 | Sports and outdoors | Sports | 2.32× | ||
| 13 | Design | Home & Garden | 2.29× | ||
| 14 | Shopping | Shopping | 2.17× | ||
| 15 | Outdoor recreation | Sports | 2.16× | ||
| 16 | Reading | Literature | 2.12× | ||
| 17 | Consumer electronics | Technology & Electronics | 2.08× | ||
| 18 | Germany | Travel & Leisure | 2.07× | ||
| 19 | Beauty | Beauty & Wellness | 2.06× | ||
| 20 | Food and drink | Food & Beverages | 1.78× |
Personality of the Gigi Hadid audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.76× | |
| Mindfulness | BALANCE | 1.56× | |
| Urban Lifestyle | OPEN | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.43× | |
| Spirituality | BALANCE | 0.50× | |
| Tradition | CONSERVATISM | 0.50× |
Frequently asked questions
How many fans does Gigi Hadid have in Germany?
Gigi Hadid has an estimated audience of 677,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gigi Hadid fans?
69.0% of Gigi Hadid fans are female, 31.0% are male, with an average age of 26.9 years.
Which brands do Gigi Hadid fans like most?
Gigi Hadid fans show strongest brand affinity for Beauty & Fashion (10.32×), Live events (2.91×), and Arts and music (2.44×) over the country average.
Where do Gigi Hadid fans live in Germany?
Gigi Hadid fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Gigi Hadid fans also like?
Beyond Gigi Hadid itself, the audience over-indexes on Live events (2.91×), Arts and music (2.44×), Music (2.38×), and Sports and outdoors (2.32×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Gigi Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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