Gigi Hadid Audience in Germany
Gigi Hadid has an estimated audience of 761,506 people in Germany. 69.0% are female, 31.0% are male, average age 26.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Beauty & Fashion, Live events, Arts and music, Music, Sports and outdoors.
The average Gigi Hadid fan in Germany is 26.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Beauty & Fashion, Live events, Arts and music, with strongest over-indexing on Beauty & Fashion (10.32× the country average). Demographically, the Gigi Hadid audience skews more female with an average age of 26.9, and over-indexes on personality traits such as Early Adopter Mentality, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Gigi Hadid fans
| Metric | Value |
|---|---|
| Female | 69.0% |
| Male | 31.0% |
| Average age | 26.9 |
| Estimated audience size | 761,506 |
Audience persona
The typical Gigi Hadid fan in Germany is more female, around 26.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Beauty & Fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 188,522 | 1.13× |
| Bayern | 147,911 | 1.21× |
| Baden-Württemberg | 124,602 | 1.2× |
| Hessen | 75,730 | 1.31× |
| Niedersachsen | 69,673 | 0.94× |
| Berlin | 47,967 | 1.41× |
| Rheinland-Pfalz | 38,020 | 1× |
| Sachsen | 31,682 | 0.85× |
| Schleswig-Holstein | 25,785 | 0.94× |
| Hamburg | 21,203 | 1.23× |
| Brandenburg | 18,718 | 0.79× |
| Thüringen | 14,030 | 0.72× |
| Sachsen-Anhalt | 13,626 | 0.69× |
| Mecklenburg-Vorpommern | 10,427 | 0.72× |
| Saarland | 7,785 | 0.83× |
| Bremen | 6,714 | 1.03× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Beauty & Fashion | 10.32× | Beauty & Wellness |
| Live events | 2.91× | Music & Radio |
| Arts and music | 2.44× | Arts & Culture |
| Music | 2.38× | Business & Career |
| Sports and outdoors | 2.32× | Sports |
| Clothing | 2.36× | Fashion & Accessoires |
| Family and relationships | 2.48× | Kids & Family |
| Shopping | 2.17× | Shopping |
| Design | 2.29× | Home & Garden |
| Footwear | 3.25× | Fashion & Accessoires |
| Germany | 2.07× | Travel & Leisure |
| Outdoor recreation | 2.16× | Sports |
| Reading | 2.12× | Literature |
| Well-being | 3.46× | Health |
| Consumer electronics | 2.08× | Technology & Electronics |
| Food and drink | 1.78× | Food & Beverages |
| Beauty | 2.06× | Beauty & Wellness |
| Men's clothing | 3.25× | Fashion & Accessoires |
| Chillwave | 12.65× | Music & Radio |
| Claudia Schiffer | 8.96× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.28 |
| Individualism | JOY | 1.67 |
| Luxury Orientation | PREMIUM | 1.62 |
| Sustainability | BALANCE | 1.53 |
| Travelling | THRILL | 1.44 |
| Urban Lifestyle | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.4% |
| India | 7.6% |
| Italy | 7.3% |
See Gigi Hadid audiences in other countries
More Fashion model audiences in Germany
- Heidi Klum (5,008,696)
- Leni Klum (2,710,854)
- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Gigi Hadid have in Germany?
Gigi Hadid has an estimated audience of 761,506 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Gigi Hadid fans?
69.0% of Gigi Hadid fans are female, 31.0% are male, with an average age of 26.9 years.
Which brands do Gigi Hadid fans like most?
Gigi Hadid fans show strongest brand affinity for Beauty & Fashion (10.32×), Live events (2.91×), and Arts and music (2.44×) over the country average.
Where do Gigi Hadid fans live in Germany?
Gigi Hadid fans in Germany are most concentrated in Nordrhein-Westfalen (reach 188,522), Bayern (reach 147,911), and Baden-Württemberg (reach 124,602). These three regions account for the largest share of the active audience.
What other brands do Gigi Hadid fans also like?
Beyond Gigi Hadid itself, the audience over-indexes on Live events (2.91×), Arts and music (2.44×), Music (2.38×), and Sports and outdoors (2.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gigi Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.