Rascasse Audience Intelligence

Chillwave Audience in Germany

A data profile of the people who buy, follow and care about Chillwave in Germany — modelled from more than twelve digital signal sources. Chillwave has an estimated audience of 748,887 people in Germany.

#151among Musical genre in Germany#3743among Topic in Germany#881in Music & Radio

The average Chillwave fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Livemusic, Car wash, Robert Redford, with strongest over-indexing on Livemusic (6.83× the country average).

Demographically, the Chillwave audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chillwave fan in Germany is more female, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for Livemusic.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chillwave profile in Germany.

Audience size
749K
in Germany
Gender
56.8%♀
43.2% male
Age
30.6
average years
Country rank
#8387
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chillwave fans

56.8% are female, 43.2% are male, average age 30.6.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Chillwave audience in Germany
MetricValue
Female56.8%
Male43.2%
Average age30.6
Estimated audience size748,887
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Chillwave audience in Germany
Age bracketShare%
16-1942%
20-2924%
30-3916%
40-4913%
50+5%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Chillwave audience comes from Germany.

Worldwide audience distribution share by country for Chillwave
CountryShare
United States20.2%
China12.0%
Mexico10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chillwave audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chillwave fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.53×
02Saarland~10K1.29×
03Thüringen~20K1.11×
04Sachsen-Anhalt~20K1.10×
05Brandenburg~20K1.00×
06Mecklenburg-Vorpommern~10K0.99×
07Hamburg~20K0.96×
08Schleswig-Holstein~30K0.95×
09Rheinland-Pfalz~30K0.93×
10Sachsen~30K0.92×
11Berlin~30K0.89×
12Niedersachsen~60K0.87×
13Hessen~50K0.86×
14Baden-Württemberg~80K0.83×
15Bayern~100K0.81×
16Nordrhein-Westfalen~100K0.75×
Fig. 06

Affinity by region

Affinity by region — Chillwave, Germany
0.75×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chillwave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chillwave audience
#·InterestCategoryAffinity×
01Gigi HadidFashion & Accessoires12.65×
02GrungeMusic & Radio7.58×
03LivemusicMusic & Radio6.83×
04Car washCars & Mobility6.81×
05Paleolithic dietHealth6.09×
06Robert RedfordMovies & TV5.21×
07David BowieMusic & Radio5.14×
08Dua LipaMusic & Radio5.07×
09Non-fiction booksLiterature5.06×
10Leonardo DiCaprioMovies & TV4.71×
11LibraryLiterature4.11×
12Taylor SwiftMusic & Radio3.75×
13Tour de FranceSports3.47×
14Millie Bobby BrownMovies & TV3.35×
15Natural foodsFood & Beverages3.16×
16Modern architectureArts & Culture2.78×
17BatmanMovies & TV2.65×
18Musical theatreMovies & TV2.57×
19SupermanMovies & TV2.36×
20Harry PotterMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chillwave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chillwave audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.06×
TravellingTHRILL1.79×
Risk AppetiteTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chillwave audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
PatriotismCONSERVATISM0.46×
Family OrientationCONSERVATISM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chillwave have in Germany?

Chillwave has an estimated audience of 748,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chillwave fans?

56.8% of Chillwave fans are female, 43.2% are male, with an average age of 30.6 years.

03

Which brands do Chillwave fans like most?

Chillwave fans show strongest brand affinity for Livemusic (6.83×), Car wash (6.81×), and Robert Redford (5.21×) over the country average.

04

Where do Chillwave fans live in Germany?

Chillwave fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Chillwave fans also like?

Beyond Chillwave itself, the audience over-indexes on Car wash (6.81×), Robert Redford (5.21×), Gigi Hadid (12.65×), and Non-fiction books (5.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in Germany

See Chillwave audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chillwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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