Chillwave Audience in Germany
Chillwave has an estimated audience of 748,887 people in Germany. 56.8% are female, 43.2% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gigi Hadid, Livemusic, Leonardo DiCaprio, Harry Potter, Art exhibition.
The average Chillwave fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gigi Hadid, Livemusic, Leonardo DiCaprio, with strongest over-indexing on Gigi Hadid (24.5× the country average). Demographically, the Chillwave audience skews more female with an average age of 30.6, and over-indexes on personality traits such as LGBTQ+ Identity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Chillwave fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 30.6 |
| Estimated audience size | 748,887 |
Audience persona
The typical Chillwave fan in Germany is more female, around 30.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gigi Hadid.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 52,179 | 0.32× |
| Bayern | 37,059 | 0.31× |
| Baden-Württemberg | 32,259 | 0.32× |
| Thüringen | 29,445 | 1.54× |
| Sachsen-Anhalt | 28,597 | 1.47× |
| Niedersachsen | 25,068 | 0.34× |
| Bremen | 23,555 | 3.68× |
| Brandenburg | 23,324 | 1× |
| Rheinland-Pfalz | 22,982 | 0.61× |
| Saarland | 22,912 | 2.49× |
| Hessen | 22,548 | 0.4× |
| Sachsen | 21,902 | 0.6× |
| Schleswig-Holstein | 19,683 | 0.73× |
| Berlin | 16,773 | 0.5× |
| Mecklenburg-Vorpommern | 13,170 | 0.92× |
| Hamburg | 12,952 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gigi Hadid | 24.5× | Fashion & Accessoires |
| Livemusic | 6.87× | Music & Radio |
| Leonardo DiCaprio | 7.25× | Movies & TV |
| Harry Potter | 1.89× | Movies & TV |
| Art exhibition | 4.12× | Arts & Culture |
| Ryanair | 2.66× | Travel & Leisure |
| Arnold Schwarzenegger | 6.35× | Movies & TV |
| Car wash | 5.34× | Cars & Mobility |
| Natural foods | 4.19× | Food & Beverages |
| Tour de France | 5.19× | Sports |
| Grunge | 7.74× | Music & Radio |
| Batman | 2.21× | Movies & TV |
| Do it yourself (DIY) | 1.84× | Home & Garden |
| Miu Miu | 6.31× | Fashion & Accessoires |
| Taylor Swift | 3.05× | Music & Radio |
| Pet food | 2.26× | Pets & Animals |
| Alpine skiing | 2.49× | Sports |
| Superman | 2.17× | Movies & TV |
| Contemporary art | 2.38× | Arts & Culture |
| Vintage clothing | 2.67× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.46 |
| Mindfulness | BALANCE | 2.3 |
| Pet Ownership | JOY | 2.26 |
| Sustainability | BALANCE | 1.99 |
| Travelling | THRILL | 1.74 |
| Risk Appetite | THRILL | 1.73 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.2% |
| China | 12.0% |
| Mexico | 10.3% |
See Chillwave audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Chillwave have in Germany?
Chillwave has an estimated audience of 748,887 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chillwave fans?
56.8% of Chillwave fans are female, 43.2% are male, with an average age of 30.6 years.
Which brands do Chillwave fans like most?
Chillwave fans show strongest brand affinity for Gigi Hadid (24.5×), Livemusic (6.87×), and Leonardo DiCaprio (7.25×) over the country average.
Where do Chillwave fans live in Germany?
Chillwave fans in Germany are most concentrated in Nordrhein-Westfalen (reach 52,179), Bayern (reach 37,059), and Baden-Württemberg (reach 32,259). These three regions account for the largest share of the active audience.
What other brands do Chillwave fans also like?
Beyond Chillwave itself, the audience over-indexes on Livemusic (6.87×), Leonardo DiCaprio (7.25×), Harry Potter (1.89×), and Art exhibition (4.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chillwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.