Chillwave Audience in United States

Chillwave has an estimated audience of 5,280,975 people in United States. 61.5% are female, 38.5% are male, average age 28.9. Top regions: California, Florida, Texas. Top brand affinities: Superman, Do it yourself (DIY), Harry Potter, Grunge, Art exhibition.

The average Chillwave fan in United States is 28.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Superman, Do it yourself (DIY), Harry Potter, with strongest over-indexing on Superman (1.82× the country average). Demographically, the Chillwave audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

Demographics of Chillwave fans

Demographic split for Chillwave audience in United States
MetricValue
Female61.5%
Male38.5%
Average age28.9
Estimated audience size5,280,975

Audience persona

The typical Chillwave fan in United States is more female, around 28.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for Chillwave in United States
RegionReachAffinity
California538,4850.93×
Florida288,4170.81×
Texas260,2910.57×
New York236,5690.8×
Ohio151,7900.93×
Illinois142,7810.81×
Pennsylvania138,0200.78×
Washington115,1241.09×
Georgia106,4600.65×
North Carolina100,8900.63×
Michigan100,0280.72×
Virginia91,6050.71×
New Jersey85,1200.63×
Massachusetts82,3670.79×
Oregon80,9131.34×
Tennessee69,2070.65×
Maryland63,9950.7×
Minnesota60,5240.8×
Arizona57,0820.53×
Colorado56,4900.68×
Indiana48,4800.5×
Missouri46,9510.55×
South Carolina45,0180.57×
Wisconsin44,4550.56×
Oklahoma39,4440.67×
Alabama37,5750.51×
Mississippi36,3200.83×
Kentucky36,2310.55×
Utah35,3110.75×
Nevada33,9830.67×
West Virginia32,4831.32×
Louisiana32,2930.47×
Arkansas32,2660.74×
Connecticut30,1940.57×
Alaska29,9222.65×
Kansas27,6950.67×
Idaho27,6891.05×
Hawaii26,4501.17×
Iowa26,2920.6×
Montana26,0841.78×
South Dakota25,7462.11×
North Dakota25,0682.31×
New Hampshire24,7061.19×
Wyoming24,2553.1×
Nebraska24,1920.91×
New Mexico24,0660.91×
Rhode Island23,8561.42×
Maine23,8421.26×
Vermont23,4642.53×
Delaware21,3641.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chillwave audience
BrandAffinityCategory
Superman1.82×Movies & TV
Do it yourself (DIY)2×Home & Garden
Harry Potter2.07×Movies & TV
Grunge4.36×Music & Radio
Art exhibition2.96×Arts & Culture
Millie Bobby Brown2.94×Movies & TV
FIFA World Cup1.68×Sports
Vintage clothing2.26×Fashion & Accessoires
Minecraft3.59×Games
Gothic fashion3.53×Fashion & Accessoires
Contemporary art2.35×Arts & Culture
Batman1.91×Movies & TV
Carhartt3.38×Fashion & Accessoires
Local food1.93×Food & Beverages
Adidas2.16×Fashion & Accessoires
UEFA Champions League2.75×Sports
Taylor Swift1.67×Music & Radio
Streetwear1.88×Fashion & Accessoires
Nike1.8×Fashion & Accessoires
ULTA Beauty1.85×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chillwave audience
TraitClusterScore
Early Adopter MentalityPOWER1.74
ExtroversionTHRILL1.7
SustainabilityBALANCE1.63
Design AffinityPREMIUM1.63
LGBTQ+ IdentityOPEN1.62
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Chillwave
CountryShare
United States20.2%
China12.0%
Mexico10.3%

See Chillwave audiences in other countries

More Musical genre audiences in United States

Frequently asked questions

How many fans does Chillwave have in United States?

Chillwave has an estimated audience of 5,280,975 people in United States, concentrated in California and Florida.

What is the gender split and age of Chillwave fans?

61.5% of Chillwave fans are female, 38.5% are male, with an average age of 28.9 years.

Which brands do Chillwave fans like most?

Chillwave fans show strongest brand affinity for Superman (1.82×), Do it yourself (DIY) (2×), and Harry Potter (2.07×) over the country average.

Where do Chillwave fans live in United States?

Chillwave fans in United States are most concentrated in California (reach 538,485), Florida (reach 288,417), and Texas (reach 260,291). These three regions account for the largest share of the active audience.

What other brands do Chillwave fans also like?

Beyond Chillwave itself, the audience over-indexes on Do it yourself (DIY) (2×), Harry Potter (2.07×), Grunge (4.36×), and Art exhibition (2.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chillwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.