Rascasse Audience Intelligence

Chillwave Audience in United States

A data profile of the people who buy, follow and care about Chillwave in United States — modelled from more than twelve digital signal sources. Chillwave has an estimated audience of 5,280,975 people in United States.

#151among Musical genre in United States#3641among Topic in United States#552in Music & Radio

The average Chillwave fan in United States is 28.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Grunge, Vintage clothing, with strongest over-indexing on Superman (1.73× the country average).

Demographically, the Chillwave audience skews more female with an average age of 28.9, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chillwave fan in United States is more female, around 28.9 years old, with strong Extroversion tendencies and a notable affinity for Superman.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chillwave profile in United States.

Audience size
5.3M
in United States
Gender
61.5%♀
38.5% male
Age
28.9
average years
Country rank
#6346
Topic in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chillwave fans

61.5% are female, 38.5% are male, average age 28.9.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Chillwave audience in United States
MetricValue
Female61.5%
Male38.5%
Average age28.9
Estimated audience size5,280,975
Fig. 03

Age distribution

Ø 28.9
average years
Age distribution of the Chillwave audience in United States
Age bracketShare%
16-1944%
20-2929%
30-3914%
40-499%
50+4%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Chillwave audience comes from United States.

Worldwide audience distribution share by country for Chillwave
CountryShare
United States20.2%
China12.0%
Mexico10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chillwave audience in United States is strongest.

Fig. 05

Top regions by affinity

Chillwave fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~10K1.19×
02Alaska~10K1.10×
03North Dakota~10K1.10×
04West Virginia~30K1.08×
05Montana~20K1.08×
06Oregon~60K1.06×
07Idaho~30K1.06×
08Maine~20K1.06×
09Rhode Island~20K1.06×
10New Hampshire~20K1.05×
11Hawaii~20K1.03×
12Washington, District of Columbia~20K1.02×
13Delaware~10K1.02×
14South Dakota~10K1.02×
15New Mexico~30K1.01×
16Nebraska~30K1.01×
17Mississippi~40K1.00×
18Washington~100K0.99×
19Nevada~50K0.99×
20Arkansas~40K0.99×
21Connecticut~50K0.98×
22Iowa~40K0.98×
23Kansas~40K0.98×
24Louisiana~70K0.97×
25Ohio~200K0.96×
26Kentucky~60K0.96×
27Oklahoma~60K0.96×
28Utah~50K0.96×
29Minnesota~70K0.95×
30Alabama~70K0.95×
31Wisconsin~70K0.94×
32South Carolina~70K0.94×
33Tennessee~100K0.93×
34Indiana~90K0.93×
35Missouri~80K0.93×
36Colorado~80K0.93×
37California~500K0.92×
38Virginia~100K0.92×
39Massachusetts~100K0.92×
40Maryland~80K0.92×
41Michigan~100K0.91×
42Arizona~100K0.91×
43Pennsylvania~200K0.90×
44New Jersey~100K0.90×
45Illinois~200K0.89×
46Georgia~100K0.89×
47North Carolina~100K0.89×
48New York~300K0.86×
49Florida~300K0.82×
50Texas~400K0.79×
Fig. 06

Affinity by region

Affinity by region — Chillwave, United States
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chillwave audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chillwave audience
#·InterestCategoryAffinity×
01GrungeMusic & Radio4.29×
02Teyana TaylorMovies & TV3.09×
03Paul McCartneyMusic & Radio3.09×
04Gothic fashionFashion & Accessoires2.83×
05Millie Bobby BrownMovies & TV2.77×
06Vintage clothingFashion & Accessoires2.50×
07Art exhibitionArts & Culture2.41×
08UniqloShopping2.40×
09Urban OutfittersShopping2.08×
10Contemporary artArts & Culture2.04×
11UEFA Champions LeagueSports2.03×
12Fine artBusiness & Career1.81×
13BatmanMovies & TV1.74×
14SupermanMovies & TV1.73×
15ULTA BeautyBeauty & Wellness1.70×
16MuseumArts & Culture1.67×
17Taylor SwiftMusic & Radio1.65×
18InnovationBusiness & Career1.65×
19Art museumArts & Culture1.63×
20Harry PotterMovies & TV1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chillwave audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chillwave audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.91×
Design AffinityPREMIUM1.76×
Pet OwnershipJOY1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chillwave audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.53×
Need for SecurityCONSERVATISM0.53×
Quality AwarenessPREMIUM0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chillwave have in United States?

Chillwave has an estimated audience of 5,280,975 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chillwave fans?

61.5% of Chillwave fans are female, 38.5% are male, with an average age of 28.9 years.

03

Which brands do Chillwave fans like most?

Chillwave fans show strongest brand affinity for Superman (1.73×), Grunge (4.29×), and Vintage clothing (2.5×) over the country average.

04

Where do Chillwave fans live in United States?

Chillwave fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Chillwave fans also like?

Beyond Chillwave itself, the audience over-indexes on Grunge (4.29×), Vintage clothing (2.5×), Harry Potter (1.55×), and Millie Bobby Brown (2.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Chillwave audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chillwave. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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