Jana Ina Audience in Germany

Jana Ina has an estimated audience of 368,050 people in Germany. 82.0% are female, 18.0% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Rossmann, Saving, Time (magazine), Japanese domestic market.
The average Jana Ina fan in Germany is 33.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Rossmann, Saving, with strongest over-indexing on Home Office (5.51× the country average). Demographically, the Jana Ina audience skews more female with an average age of 33.4, and over-indexes on personality traits such as Family Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model
Demographics of Jana Ina fans
| Metric | Value |
|---|---|
| Female | 82.0% |
| Male | 18.0% |
| Average age | 33.4 |
| Estimated audience size | 368,050 |
Audience persona
The typical Jana Ina fan in Germany is more female, around 33.4 years old, with strong Family Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 95,046 | 1.18× |
| Bayern | 57,253 | 0.97× |
| Baden-Württemberg | 54,880 | 1.09× |
| Niedersachsen | 38,666 | 1.08× |
| Hessen | 24,720 | 0.88× |
| Rheinland-Pfalz | 20,521 | 1.11× |
| Brandenburg | 13,903 | 1.22× |
| Berlin | 13,501 | 0.82× |
| Schleswig-Holstein | 12,579 | 0.95× |
| Sachsen-Anhalt | 11,880 | 1.25× |
| Sachsen | 11,428 | 0.63× |
| Thüringen | 10,260 | 1.09× |
| Mecklenburg-Vorpommern | 8,020 | 1.14× |
| Hamburg | 6,985 | 0.84× |
| Saarland | 4,321 | 0.96× |
| Bremen | 2,465 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 5.51× | Business & Career |
| Rossmann | 1.81× | Shopping |
| Saving | 2.97× | Business & Career |
| Time (magazine) | 3.31× | News |
| Japanese domestic market | 7.12× | Politics & Society |
| Progressive rock | 2.34× | Music & Radio |
| Mothercare | 2.07× | Kids & Family |
| Mohamed Salah | 3.84× | Sports |
| Cachorro | 3.22× | Pets & Animals |
| Radio Sarajevo | 7.95× | Music & Radio |
| Bank account | 2.55× | Business & Career |
| Commercial mortgage | 1.53× | Business & Career |
| TVP2 | 7.81× | Movies & TV |
| Hebe | 3.13× | Home & Garden |
| Ipekyol | 2.68× | Shopping |
| Sixx | 1.86× | Movies & TV |
| Panama | 2.33× | Travel & Leisure |
| Food allergy | 3.28× | Health |
| Oliver Kahn | 1.71× | Sports |
| Joshua Jackson | 2.11× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.89 |
| Design Affinity | PREMIUM | 1.72 |
| Luxury Orientation | PREMIUM | 1.55 |
| DIY Mentality | THRILL | 1.49 |
| Quality Awareness | PREMIUM | 1.39 |
| Creativity | OPEN | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 83.0% |
| Switzerland | 8.6% |
| Austria | 7.2% |
See Jana Ina audiences in other countries
More Fashion model audiences in Germany
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- Alan Ritchson (2,548,667)
- Meghan Markle (2,083,392)
- Samantha Fox (1,968,870)
Frequently asked questions
How many fans does Jana Ina have in Germany?
Jana Ina has an estimated audience of 368,050 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Jana Ina fans?
82.0% of Jana Ina fans are female, 18.0% are male, with an average age of 33.4 years.
Which brands do Jana Ina fans like most?
Jana Ina fans show strongest brand affinity for Home Office (5.51×), Rossmann (1.81×), and Saving (2.97×) over the country average.
Where do Jana Ina fans live in Germany?
Jana Ina fans in Germany are most concentrated in Nordrhein-Westfalen (reach 95,046), Bayern (reach 57,253), and Baden-Württemberg (reach 54,880). These three regions account for the largest share of the active audience.
What other brands do Jana Ina fans also like?
Beyond Jana Ina itself, the audience over-indexes on Rossmann (1.81×), Saving (2.97×), Time (magazine) (3.31×), and Japanese domestic market (7.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Jana Ina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.