Wear Audience in Germany
Wear has an estimated audience of 248,707 people in Germany. 50.5% are female, 49.5% are male, average age 37.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Miranda Kerr, Maison Margiela, Adriana Lima, Volvo V70, Ann Demeulemeester.
The average Wear fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Miranda Kerr, Maison Margiela, Adriana Lima, with strongest over-indexing on Miranda Kerr (82.44× the country average). Demographically, the Wear audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Wear fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 37.1 |
| Estimated audience size | 248,707 |
Audience persona
The typical Wear fan in Germany is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Miranda Kerr.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 60,852 | 1.12× |
| Bayern | 39,831 | 1× |
| Baden-Württemberg | 31,072 | 0.92× |
| Hessen | 23,765 | 1.25× |
| Niedersachsen | 23,745 | 0.98× |
| Berlin | 13,259 | 1.19× |
| Rheinland-Pfalz | 12,180 | 0.98× |
| Sachsen | 10,466 | 0.86× |
| Schleswig-Holstein | 9,717 | 1.09× |
| Brandenburg | 6,690 | 0.87× |
| Sachsen-Anhalt | 5,790 | 0.9× |
| Thüringen | 5,758 | 0.91× |
| Hamburg | 5,581 | 0.99× |
| Mecklenburg-Vorpommern | 4,360 | 0.92× |
| Bremen | 2,654 | 1.25× |
| Saarland | 2,393 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Miranda Kerr | 82.44× | Fashion & Accessoires |
| Maison Margiela | 20× | Fashion & Accessoires |
| Adriana Lima | 20× | Fashion & Accessoires |
| Volvo V70 | 57.96× | Cars & Mobility |
| Ann Demeulemeester | 58.5× | Fashion & Accessoires |
| Rosamund Pike | 20× | Movies & TV |
| AllSaints | 30.19× | Shopping |
| Rosie Huntington-Whiteley | 20× | Fashion & Accessoires |
| Keira Knightley | 10.45× | Movies & TV |
| Monica Bellucci | 10.79× | Movies & TV |
| Aveda | 24.06× | Beauty & Wellness |
| paul smith | 18.12× | Fashion & Accessoires |
| Orlando Bloom | 12.19× | Movies & TV |
| Olivia Palermo | 40.06× | Fashion & Accessoires |
| Firefly (airline) | 20× | Travel & Leisure |
| Barbara Palvin | 20× | Fashion & Accessoires |
| Issey Miyake | 16.43× | Fashion & Accessoires |
| Mila Kunis | 11.03× | Movies & TV |
| Heath Ledger | 9.74× | Movies & TV |
| Audi RS 6 | 12.04× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.37 |
| Indulgence | JOY | 1.7 |
| Community Orientation | OPEN | 1.25 |
| Sports Activity | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.22 |
| Price Sensitivity | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.9% |
| Taiwan | 6.7% |
| United Kingdom | 4.9% |
See Wear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Wear have in Germany?
Wear has an estimated audience of 248,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wear fans?
50.5% of Wear fans are female, 49.5% are male, with an average age of 37.1 years.
Which brands do Wear fans like most?
Wear fans show strongest brand affinity for Miranda Kerr (82.44×), Maison Margiela (20×), and Adriana Lima (20×) over the country average.
Where do Wear fans live in Germany?
Wear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 60,852), Bayern (reach 39,831), and Baden-Württemberg (reach 31,072). These three regions account for the largest share of the active audience.
What other brands do Wear fans also like?
Beyond Wear itself, the audience over-indexes on Maison Margiela (20×), Adriana Lima (20×), Volvo V70 (57.96×), and Ann Demeulemeester (58.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.