Rascasse Audience Intelligence

Wear Audience in Germany

A data profile of the people who buy, follow and care about Wear in Germany — modelled from more than twelve digital signal sources. Wear has an estimated audience of 248,707 people in Germany.

#6742among Topic in Germany#896in Fashion & Accessoires

The average Wear fan in Germany is 37.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Miranda Kerr, Ann Demeulemeester, Volvo V70, with strongest over-indexing on Miranda Kerr (78.8× the country average).

Demographically, the Wear audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Wear fan in Germany is balanced, around 37.1 years old, with strong Design Affinity tendencies and a notable affinity for Miranda Kerr.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wear profile in Germany.

Audience size
249K
in Germany
Gender
50.5%♀
49.5% male
Age
37.1
average years
Country rank
#19727
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wear fans

50.5% are female, 49.5% are male, average age 37.1.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for Wear audience in Germany
MetricValue
Female50.5%
Male49.5%
Average age37.1
Estimated audience size248,707
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Wear audience in Germany
Age bracketShare%
16-1923%
20-2922%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Wear audience comes from Germany.

Worldwide audience distribution share by country for Wear
CountryShare
United States28.9%
Taiwan6.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Wear fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~20K1.18×
02Bremen~2K1.10×
03Nordrhein-Westfalen~60K1.06×
04Sachsen-Anhalt~7K1.03×
05Thüringen~7K1.03×
06Berlin~10K1.02×
07Rheinland-Pfalz~10K1.00×
08Schleswig-Holstein~9K0.99×
09Niedersachsen~20K0.97×
10Brandenburg~7K0.97×
11Hamburg~5K0.97×
12Mecklenburg-Vorpommern~4K0.95×
13Saarland~3K0.95×
14Sachsen~10K0.94×
15Bayern~40K0.93×
16Baden-Württemberg~30K0.88×
Fig. 06

Affinity by region

Affinity by region — Wear, Germany
0.88×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wear audience
#·InterestCategoryAffinity×
01Ann DemeulemeesterFashion & Accessoires90.12×
02Miranda KerrFashion & Accessoires78.80×
03Volvo V70Cars & Mobility64.71×
04AllSaintsShopping27.57×
05AvedaBeauty & Wellness24.18×
06Maison MargielaFashion & Accessoires20.00×
07Rosamund PikeMovies & TV20.00×
08Reiss (brand)Fashion & Accessoires20.00×
09paul smithFashion & Accessoires20.00×
10Issey MiyakeFashion & Accessoires20.00×
11Rosie Huntington-WhiteleyFashion & Accessoires20.00×
12Barbara PalvinFashion & Accessoires20.00×
13Firefly (airline)Travel & Leisure20.00×
14Keira KnightleyMovies & TV15.60×
15Orlando BloomMovies & TV14.18×
16Mila KunisMovies & TV13.11×
17Audi RS 6Cars & Mobility12.68×
18Heath LedgerMovies & TV12.08×
19Natalie PortmanMovies & TV9.22×
20Catherine, Duchess of CambridgePolitics & Society7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wear audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.11×
IndulgenceJOY1.45×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wear audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.76×
Risk AppetiteTHRILL0.77×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wear have in Germany?

Wear has an estimated audience of 248,707 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Wear fans?

50.5% of Wear fans are female, 49.5% are male, with an average age of 37.1 years.

03

Which brands do Wear fans like most?

Wear fans show strongest brand affinity for Miranda Kerr (78.8×), Ann Demeulemeester (90.12×), and Volvo V70 (64.71×) over the country average.

04

Where do Wear fans live in Germany?

Wear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Wear fans also like?

Beyond Wear itself, the audience over-indexes on Ann Demeulemeester (90.12×), Volvo V70 (64.71×), Keira Knightley (15.6×), and Maison Margiela (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Wear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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