Wear Audience in United States

Wear logo

Wear has an estimated audience of 1,540,675 people in United States. 55.4% are female, 44.6% are male, average age 37.8. Top regions: Florida, California, Texas. Top brand affinities: Lulu 黃路梓茵, Home equity, Product design, Stamp collecting, Regional styles of Mexican music.

The average Wear fan in United States is 37.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lulu 黃路梓茵, Home equity, Product design, with strongest over-indexing on Lulu 黃路梓茵 (7.28× the country average). Demographically, the Wear audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wear fans

Demographic split for Wear audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.8
Estimated audience size1,540,675

Audience persona

The typical Wear fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Wear in United States
RegionReachAffinity
Florida248,9572.39×
California177,9081.05×
Texas128,7590.97×
New York89,7541.04×
Georgia57,1421.2×
Illinois47,7920.93×
Pennsylvania47,5500.92×
North Carolina45,9680.99×
Ohio43,5100.92×
Virginia41,7371.11×
New Jersey39,0471×
Michigan37,8400.94×
Alabama35,0151.63×
Tennessee31,3561.01×
Iowa28,6662.26×
Washington28,4030.92×
Louisiana27,5351.39×
Massachusetts27,5270.91×
Arizona26,5580.84×
Indiana25,5570.91×
Maryland24,3960.92×
Missouri22,8760.92×
South Carolina22,2560.96×
Colorado21,7020.89×
Minnesota19,0350.86×
Wisconsin17,0440.74×
Kentucky16,6690.86×
Oklahoma16,1730.95×
Mississippi15,9071.25×
Oregon15,2270.86×
Connecticut14,5190.94×
Nevada12,6070.85×
Utah12,3720.9×
Arkansas12,0120.95×
Kansas10,8140.89×
Idaho7,0830.92×
West Virginia7,0410.98×
Nebraska6,8870.89×
Hawaii6,4580.98×
New Mexico5,9540.77×
Washington, District of Columbia4,8511.05×
New Hampshire4,8350.8×
Delaware4,7681.12×
Maine4,5430.82×
Rhode Island3,7460.76×
Montana3,3180.78×
North Dakota2,5930.82×
Alaska2,5370.77×
Vermont2,0010.74×
Wyoming1,7060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wear audience
BrandAffinityCategory
Lulu 黃路梓茵7.28×Movies & TV
Home equity3.18×Home & Garden
Product design2.66×Business & Career
Stamp collecting5.94×Home & Garden
Regional styles of Mexican music3.47×Music & Radio
Combat sport1.73×Sports
St. Ives14.38×Travel & Leisure
Jersey (fabric)19.26×Fashion & Accessoires
JDSU2.29×Business & Career
Staycation2.32×Home & Garden
Fairy godmother4.67×Literature
Historic site2.58×Arts & Culture
MK2.52×Music & Radio
Vocal harmony2.52×Music & Radio
Goop2.72×Internet & Social Media
Governor of Michigan3.75×Politics & Society
Electrolyte2.37×Health
Home staging2.43×Home & Garden
Grinch1.83×Movies & TV
Harlow5.29×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wear audience
TraitClusterScore
Design AffinityPREMIUM1.78
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.3
IndulgenceJOY1.18
ExtroversionTHRILL1.15
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Wear
CountryShare
United States28.9%
Taiwan6.7%
United Kingdom4.9%

See Wear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wear have in United States?

Wear has an estimated audience of 1,540,675 people in United States, concentrated in Florida and California.

What is the gender split and age of Wear fans?

55.4% of Wear fans are female, 44.6% are male, with an average age of 37.8 years.

Which brands do Wear fans like most?

Wear fans show strongest brand affinity for Lulu 黃路梓茵 (7.28×), Home equity (3.18×), and Product design (2.66×) over the country average.

Where do Wear fans live in United States?

Wear fans in United States are most concentrated in Florida (reach 248,957), California (reach 177,908), and Texas (reach 128,759). These three regions account for the largest share of the active audience.

What other brands do Wear fans also like?

Beyond Wear itself, the audience over-indexes on Home equity (3.18×), Product design (2.66×), Stamp collecting (5.94×), and Regional styles of Mexican music (3.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.