Rascasse Audience Intelligence

Wear Audience in United States

A data profile of the people who buy, follow and care about Wear in United States — modelled from more than twelve digital signal sources. Wear has an estimated audience of 1,540,675 people in United States.

#7182among Topic in United States#770in Fashion & Accessoires

The average Wear fan in United States is 37.8 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Society6, Soho House (club), Bergdorf Goodman, with strongest over-indexing on Society6 (20× the country average).

Demographically, the Wear audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wear fan in United States is more female, around 37.8 years old, with strong Quality Awareness tendencies and a notable affinity for Society6.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wear profile in United States.

Audience size
1.5M
in United States
Gender
55.4%♀
44.6% male
Age
37.8
average years
Country rank
#17395
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wear fans

55.4% are female, 44.6% are male, average age 37.8.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Wear audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.8
Estimated audience size1,540,675
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Wear audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4919%
50+19%
Fig. 04

Worldwide distribution

28.9%

of the worldwide Wear audience comes from United States.

Worldwide audience distribution share by country for Wear
CountryShare
United States28.9%
Taiwan6.7%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wear audience in United States is strongest.

Fig. 05

Top regions by affinity

Wear fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K2.28×
02Iowa~30K2.21×
03Alabama~30K1.53×
04Louisiana~30K1.37×
05Mississippi~10K1.18×
06Georgia~50K1.16×
07Delaware~5K1.08×
08Virginia~40K1.05×
09Hawaii~7K1.03×
10Idaho~8K1.02×
11West Virginia~7K1.02×
12Oklahoma~20K1.00×
13Arkansas~10K1.00×
14Texas~100K0.99×
15California~200K0.98×
16Tennessee~30K0.98×
17North Carolina~40K0.96×
18South Carolina~20K0.96×
19Alaska~3K0.96×
20Nebraska~7K0.95×
21Indiana~30K0.94×
22Missouri~20K0.94×
23Montana~4K0.94×
24New Jersey~40K0.93×
25New York~80K0.92×
26North Dakota~3K0.92×
27Kansas~10K0.91×
28Maine~5K0.91×
29South Dakota~3K0.91×
30Pennsylvania~50K0.90×
31Illinois~50K0.90×
32Maryland~20K0.90×
33Ohio~40K0.89×
34Michigan~40K0.89×
35Arizona~30K0.89×
36Washington~30K0.89×
37Minnesota~20K0.89×
38Kentucky~20K0.89×
39Utah~10K0.89×
40New Mexico~7K0.88×
41Rhode Island~4K0.88×
42Washington, District of Columbia~4K0.88×
43Vermont~2K0.88×
44Massachusetts~30K0.87×
45Colorado~20K0.87×
46Connecticut~10K0.87×
47Nevada~10K0.87×
48New Hampshire~5K0.83×
49Oregon~10K0.82×
50Wisconsin~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Wear, United States
0.81×1.00×2.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wear audience
#·InterestCategoryAffinity×
01Soho House (club)Business & Career27.10×
02Society6Shopping20.00×
03Roberto CavalliFashion & Accessoires9.13×
04Justin RoseSports8.39×
05Acne StudiosFashion & Accessoires7.33×
06COSShopping5.75×
07Bergdorf GoodmanFashion & Accessoires5.39×
08Polo Ralph LaurenFashion & Accessoires4.01×
09O'Reilly Auto PartsCars & Mobility2.46×
10Advance Auto PartsCars & Mobility2.39×
11Discount TireShopping2.17×
12AutoZoneCars & Mobility2.12×
13Nordstrom rackFashion & Accessoires2.02×
14RedditInternet & Social Media1.86×
15LeatherFashion & Accessoires1.78×
16SubwayFood & Beverages1.69×
17Trader Joe'sShopping1.64×
18TrousersFashion & Accessoires1.64×
19Men's clothingFashion & Accessoires1.54×
20Pizza HutFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wear audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.63×
Design AffinityPREMIUM1.45×
IndulgenceJOY1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wear audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.83×
Pet OwnershipJOY0.84×
TraditionCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wear have in United States?

Wear has an estimated audience of 1,540,675 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Wear fans?

55.4% of Wear fans are female, 44.6% are male, with an average age of 37.8 years.

03

Which brands do Wear fans like most?

Wear fans show strongest brand affinity for Society6 (20×), Soho House (club) (27.1×), and Bergdorf Goodman (5.39×) over the country average.

04

Where do Wear fans live in United States?

Wear fans in United States are most concentrated in Florida (reach ~200K), California (reach ~200K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Wear fans also like?

Beyond Wear itself, the audience over-indexes on Soho House (club) (27.1×), Bergdorf Goodman (5.39×), AutoZone (2.12×), and Reddit (1.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Wear audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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