Wear Audience in United States

Wear has an estimated audience of 1,540,675 people in United States. 55.4% are female, 44.6% are male, average age 37.8. Top regions: Florida, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Dakota Johnson, Soho House (club), Singer-songwriter.

The average Wear fan in United States is 37.8 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Dakota Johnson, with strongest over-indexing on Autism Awareness (11.61× the country average). Demographically, the Wear audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Wear fans

Demographic split for Wear audience in United States
MetricValue
Female55.4%
Male44.6%
Average age37.8
Estimated audience size1,540,675

Audience persona

The typical Wear fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Wear in United States
RegionReachAffinity
Florida248,9572.39×
California177,9081.05×
Texas128,7590.97×
New York89,7541.04×
Georgia57,1421.2×
Illinois47,7920.93×
Pennsylvania47,5500.92×
North Carolina45,9680.99×
Ohio43,5100.92×
Virginia41,7371.11×
New Jersey39,0471×
Michigan37,8400.94×
Alabama35,0151.63×
Tennessee31,3561.01×
Iowa28,6662.26×
Washington28,4030.92×
Louisiana27,5351.39×
Massachusetts27,5270.91×
Arizona26,5580.84×
Indiana25,5570.91×
Maryland24,3960.92×
Missouri22,8760.92×
South Carolina22,2560.96×
Colorado21,7020.89×
Minnesota19,0350.86×
Wisconsin17,0440.74×
Kentucky16,6690.86×
Oklahoma16,1730.95×
Mississippi15,9071.25×
Oregon15,2270.86×
Connecticut14,5190.94×
Nevada12,6070.85×
Utah12,3720.9×
Arkansas12,0120.95×
Kansas10,8140.89×
Idaho7,0830.92×
West Virginia7,0410.98×
Nebraska6,8870.89×
Hawaii6,4580.98×
New Mexico5,9540.77×
Washington, District of Columbia4,8511.05×
New Hampshire4,8350.8×
Delaware4,7681.12×
Maine4,5430.82×
Rhode Island3,7460.76×
Montana3,3180.78×
North Dakota2,5930.82×
Alaska2,5370.77×
Vermont2,0010.74×
Wyoming1,7060.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wear audience
BrandAffinityCategory
Autism Awareness11.61×Health
Diabetes mellitus awareness7.71×Health
Dakota Johnson9.76×Movies & TV
Soho House (club)28.85×Business & Career
Singer-songwriter3.59×Music & Radio
Microblogging7.87×Technology & Electronics
Google Maps3.3×Internet & Social Media
Scott Eastwood15.82×Movies & TV
Society618.54×Shopping
Indeed.com3.23×Business & Career
AutoZone3×Cars & Mobility
Jared Leto9.16×Movies & TV
Orlando Bloom9.6×Movies & TV
Income tax8.21×Business & Career
Capital One2.48×Business & Career
Google News3.57×News
Apache (rapper)20×Music & Radio
Enterprise Rent-A-Car3.37×Cars & Mobility
O'Reilly Auto Parts3.37×Cars & Mobility
Justin Rose8.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wear audience
TraitClusterScore
Design AffinityPREMIUM1.78
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.3
IndulgenceJOY1.18
ExtroversionTHRILL1.15
Career OrientationPOWER1.12

Worldwide distribution

Worldwide audience distribution share by country for Wear
CountryShare
United States28.9%
Taiwan6.7%
United Kingdom4.9%

See Wear audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Wear have in United States?

Wear has an estimated audience of 1,540,675 people in United States, concentrated in Florida and California.

What is the gender split and age of Wear fans?

55.4% of Wear fans are female, 44.6% are male, with an average age of 37.8 years.

Which brands do Wear fans like most?

Wear fans show strongest brand affinity for Autism Awareness (11.61×), Diabetes mellitus awareness (7.71×), and Dakota Johnson (9.76×) over the country average.

Where do Wear fans live in United States?

Wear fans in United States are most concentrated in Florida (reach 248,957), California (reach 177,908), and Texas (reach 128,759). These three regions account for the largest share of the active audience.

What other brands do Wear fans also like?

Beyond Wear itself, the audience over-indexes on Diabetes mellitus awareness (7.71×), Dakota Johnson (9.76×), Soho House (club) (28.85×), and Singer-songwriter (3.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.