Newfoundland and Labrador Audience in United States

Newfoundland and Labrador has an estimated audience of 2,605,127 people in United States. 60.7% are female, 39.3% are male, average age 43.5. Top regions: California, Texas, New York. Top brand affinities: Planet Fitness, Diaper bag, Doberman Pinscher, Alaskan Malamute, Labrador.

The average Newfoundland and Labrador fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Planet Fitness, Diaper bag, Doberman Pinscher, with strongest over-indexing on Planet Fitness (3.55× the country average). Demographically, the Newfoundland and Labrador audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Newfoundland and Labrador fans

Demographic split for Newfoundland and Labrador audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.5
Estimated audience size2,605,127

Audience persona

The typical Newfoundland and Labrador fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Planet Fitness.

Top regions in United States

Top regions ranked by reach for Newfoundland and Labrador in United States
RegionReachAffinity
California277,1550.97×
Texas173,9310.78×
New York173,1821.19×
Florida146,5490.83×
Massachusetts94,1331.83×
Pennsylvania89,3821.02×
Virginia81,8661.29×
Illinois81,1910.94×
Michigan78,2071.15×
Ohio71,9880.9×
Washington71,9531.38×
New Jersey69,7461.05×
North Carolina64,7230.83×
Georgia60,9250.76×
Minnesota44,4591.19×
Maryland44,4300.99×
Colorado42,7441.04×
Wisconsin41,5721.06×
Arizona39,0240.73×
Tennessee36,9240.71×
Indiana36,7490.77×
Oregon34,9391.17×
Missouri32,7080.78×
Connecticut32,3431.24×
Maine31,4313.37×
South Carolina28,5520.73×
Kentucky22,7160.7×
Utah22,5700.97×
New Hampshire21,1342.06×
Oklahoma18,7780.65×
Alabama18,7580.52×
Louisiana18,5500.55×
Iowa15,9720.74×
Nevada15,6630.62×
Kansas14,8790.72×
Idaho13,8461.06×
Arkansas12,8010.6×
Washington, District of Columbia11,6661.49×
Vermont10,5692.31×
Rhode Island10,2531.24×
Mississippi10,0560.47×
Nebraska9,1980.7×
New Mexico8,1550.62×
West Virginia7,8060.64×
Montana7,3301.01×
Hawaii6,3400.57×
Delaware5,6500.79×
Alaska5,3170.95×
North Dakota4,7650.89×
South Dakota4,4690.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Newfoundland and Labrador audience
BrandAffinityCategory
Planet Fitness3.55×Sports
Diaper bag5.62×Kids & Family
Doberman Pinscher5.67×Pets & Animals
Alaskan Malamute6.98×Pets & Animals
Labrador6.67×Pets & Animals
American Pit Bull Terrier5.04×Pets & Animals
Rottweiler4.89×Pets & Animals
Miniature Schnauzer5.95×Pets & Animals
Australian Shepherd5.53×Pets & Animals
English Mastiff10.22×Pets & Animals
Fox News Channel1.71×Movies & TV
Border Collie4.46×Pets & Animals
Siberian Husky4.12×Pets & Animals
Bulldog3.37×Pets & Animals
Canva5.29×Technology & Electronics
Beagle3.91×Pets & Animals
Cane Corso5.92×Food & Beverages
French Bulldog3.16×Pets & Animals
Universal Studios5.59×Movies & TV
Funko5.34×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Newfoundland and Labrador audience
TraitClusterScore
PatriotismCONSERVATISM2.07
Community OrientationOPEN1.39
SpiritualityBALANCE1.38
Design AffinityPREMIUM1.3
DIY MentalityTHRILL1.29
CreativityOPEN1.27

Worldwide distribution

Worldwide audience distribution share by country for Newfoundland and Labrador
CountryShare
United States28.3%
Canada23.6%
Italy8.6%

See Newfoundland and Labrador audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Newfoundland and Labrador have in United States?

Newfoundland and Labrador has an estimated audience of 2,605,127 people in United States, concentrated in California and Texas.

What is the gender split and age of Newfoundland and Labrador fans?

60.7% of Newfoundland and Labrador fans are female, 39.3% are male, with an average age of 43.5 years.

Which brands do Newfoundland and Labrador fans like most?

Newfoundland and Labrador fans show strongest brand affinity for Planet Fitness (3.55×), Diaper bag (5.62×), and Doberman Pinscher (5.67×) over the country average.

Where do Newfoundland and Labrador fans live in United States?

Newfoundland and Labrador fans in United States are most concentrated in California (reach 277,155), Texas (reach 173,931), and New York (reach 173,182). These three regions account for the largest share of the active audience.

What other brands do Newfoundland and Labrador fans also like?

Beyond Newfoundland and Labrador itself, the audience over-indexes on Diaper bag (5.62×), Doberman Pinscher (5.67×), Alaskan Malamute (6.98×), and Labrador (6.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Newfoundland and Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.