Rascasse Audience Intelligence

Newfoundland and Labrador Audience in United States

A data profile of the people who buy, follow and care about Newfoundland and Labrador in United States — modelled from more than twelve digital signal sources. Newfoundland and Labrador has an estimated audience of 2,605,127 people in United States.

#124among Region in United States#880among POI in United States#926in Travel & Leisure

The average Newfoundland and Labrador fan in United States is 43.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Cane Corso, Planet Fitness, Doberman Pinscher, with strongest over-indexing on Cane Corso (8.22× the country average).

Demographically, the Newfoundland and Labrador audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Newfoundland and Labrador fan in United States is more female, around 43.5 years old, with strong Patriotism tendencies and a notable affinity for Cane Corso.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Newfoundland and Labrador profile in United States.

Audience size
2.6M
in United States
Gender
60.7%♀
39.3% male
Age
43.5
average years
Country rank
#11544
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Newfoundland and Labrador fans

60.7% are female, 39.3% are male, average age 43.5.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Newfoundland and Labrador audience in United States
MetricValue
Female60.7%
Male39.3%
Average age43.5
Estimated audience size2,605,127
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Newfoundland and Labrador audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3916%
40-4921%
50+34%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Newfoundland and Labrador audience comes from United States.

Worldwide audience distribution share by country for Newfoundland and Labrador
CountryShare
United States28.3%
Canada23.6%
Italy8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Newfoundland and Labrador audience in United States is strongest.

Fig. 05

Top regions by affinity

Newfoundland and Labrador fans by region: top regions in United States
#RegionReachAffinity×
01Maine~30K2.97×
02Vermont~9K2.02×
03New Hampshire~20K1.80×
04Massachusetts~80K1.65×
05Washington~70K1.30×
06Washington, District of Columbia~10K1.29×
07Minnesota~50K1.21×
08Connecticut~30K1.19×
09Virginia~70K1.18×
10Rhode Island~10K1.15×
11Oregon~30K1.13×
12Alaska~6K1.11×
13Michigan~70K1.10×
14New York~200K1.09×
15Wisconsin~40K1.09×
16Montana~8K1.06×
17Idaho~10K1.05×
18Colorado~40K1.02×
19New Jersey~70K1.01×
20Pennsylvania~90K0.99×
21North Dakota~5K0.98×
22Utah~20K0.96×
23Maryland~40K0.95×
24Illinois~80K0.92×
25South Dakota~6K0.91×
26California~200K0.87×
27Delaware~6K0.87×
28Ohio~70K0.86×
29Iowa~20K0.84×
30Kansas~20K0.84×
31West Virginia~10K0.83×
32Nebraska~10K0.82×
33Missouri~30K0.81×
34New Mexico~10K0.81×
35Georgia~60K0.80×
36Indiana~40K0.80×
37Oklahoma~20K0.80×
38North Carolina~60K0.79×
39Hawaii~9K0.79×
40Florida~100K0.78×
41South Carolina~30K0.77×
42Arizona~40K0.76×
43Texas~200K0.75×
44Tennessee~40K0.75×
45Kentucky~20K0.75×
46Arkansas~20K0.74×
47Nevada~20K0.73×
48Mississippi~20K0.71×
49Louisiana~20K0.69×
50Alabama~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Newfoundland and Labrador, United States
0.64×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Newfoundland and Labrador audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Newfoundland and Labrador audience
#·InterestCategoryAffinity×
01New BrunswickTravel & Leisure9.50×
02English MastiffPets & Animals8.82×
03Cane CorsoFood & Beverages8.22×
04Alaskan MalamutePets & Animals5.83×
05LabradorPets & Animals5.17×
06Doberman PinscherPets & Animals4.89×
07Australian ShepherdPets & Animals4.88×
08Miniature SchnauzerPets & Animals4.62×
09American Pit Bull TerrierPets & Animals4.39×
10RottweilerPets & Animals4.37×
11Border ColliePets & Animals4.07×
12Siberian HuskyPets & Animals3.97×
13BeaglePets & Animals3.86×
14Diaper bagKids & Family3.60×
15Shih TzuPets & Animals3.43×
16BulldogPets & Animals3.27×
17French BulldogPets & Animals3.25×
18Yorkshire TerrierPets & Animals3.17×
19Labrador RetrieverPets & Animals2.99×
20Planet FitnessSports2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Newfoundland and Labrador audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Newfoundland and Labrador audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.48×
Community OrientationOPEN1.64×
SpiritualityBALANCE1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Newfoundland and Labrador audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Social Media UsageJOY0.95×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Newfoundland and Labrador have in United States?

Newfoundland and Labrador has an estimated audience of 2,605,127 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Newfoundland and Labrador fans?

60.7% of Newfoundland and Labrador fans are female, 39.3% are male, with an average age of 43.5 years.

03

Which brands do Newfoundland and Labrador fans like most?

Newfoundland and Labrador fans show strongest brand affinity for Cane Corso (8.22×), Planet Fitness (2.63×), and Doberman Pinscher (4.89×) over the country average.

04

Where do Newfoundland and Labrador fans live in United States?

Newfoundland and Labrador fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Newfoundland and Labrador fans also like?

Beyond Newfoundland and Labrador itself, the audience over-indexes on Planet Fitness (2.63×), Doberman Pinscher (4.89×), Rottweiler (4.37×), and American Pit Bull Terrier (4.39×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Newfoundland and Labrador audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Newfoundland and Labrador. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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