Rascasse Audience Intelligence

Felix (pet food) Target Market in Germany

A data profile of the people who buy, follow and care about Felix (pet food) in Germany — modelled from more than twelve digital signal sources. Felix (pet food) has an estimated audience of 261,856 people in Germany.

#2424among Brand in Germany#300in Pets & Animals

The average Felix (pet food) fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Cat food, Pet sitting, Veterinary medicine, with strongest over-indexing on Cat food (7.88× the country average).

Demographically, the Felix (pet food) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Felix (pet food) fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Cat food.

Category: Pets & Animals · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Felix (pet food) profile in Germany.

Audience size
262K
in Germany
Gender
62.9%♀
37.1% male
Age
38.3
average years
Country rank
#19062
Brand in Germany
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Felix (pet food)

62.9% are female, 37.1% are male, average age 38.3.

Fig. 02

Gender split

62.9%
Female
37.1%
Male
Demographic split for Felix (pet food) audience in Germany
MetricValue
Female62.9%
Male37.1%
Average age38.3
Estimated audience size261,856
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Felix (pet food) audience in Germany
Age bracketShare%
16-1927%
20-2915%
30-3917%
40-4923%
50+19%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Felix (pet food) audience comes from Germany.

Worldwide audience distribution share by country for Felix (pet food)
CountryShare
Brazil21.4%
United States18.5%
Canada10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Felix (pet food) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Felix (pet food) customers by region in Germany
#RegionReachAffinity×
01Sachsen~20K1.38×
02Hessen~20K1.15×
03Nordrhein-Westfalen~60K1.12×
04Baden-Württemberg~40K1.11×
05Thüringen~6K1.01×
06Bremen~2K1.01×
07Brandenburg~8K0.98×
08Sachsen-Anhalt~6K0.95×
09Niedersachsen~20K0.94×
10Rheinland-Pfalz~10K0.94×
11Mecklenburg-Vorpommern~4K0.94×
12Berlin~10K0.93×
13Saarland~3K0.93×
14Bayern~40K0.91×
15Schleswig-Holstein~8K0.91×
16Hamburg~5K0.86×
Fig. 06

Affinity by region

Affinity by region — Felix (pet food), Germany
0.86×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Felix (pet food) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Felix (pet food) audience
#·InterestCategoryAffinity×
01zooplus.dePets & Animals40.08×
02Pedigree PetfoodsShopping24.71×
03Air WickHome & Garden20.00×
04Royal CaninPets & Animals14.65×
05Pet sittingPets & Animals8.41×
06Cat foodPets & Animals7.88×
07NestléFood & Beverages7.03×
08Cats (musical)Music & Radio6.79×
09Martin RütterPets & Animals6.70×
10Veterinary medicineBusiness & Career5.57×
11Dog agilityPets & Animals5.33×
12Maine CoonPets & Animals4.02×
13FressnapfShopping4.00×
14VIER PFOTENPets & Animals3.89×
15Pet storePets & Animals3.40×
16Unique GiftsShopping3.22×
17Animal rightsPolitics & Society2.79×
18Pet foodPets & Animals2.70×
19HugendubelShopping2.57×
20TagesschauMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Felix (pet food) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Felix (pet food) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY4.86×
ExtroversionTHRILL2.06×
Community OrientationOPEN1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Felix (pet food) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Sports ActivityPOWER0.83×
PatriotismCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Felix (pet food)'s target market in Germany?

Felix (pet food)'s target market in Germany covers an estimated 261,856 people, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Felix (pet food) customers?

62.9% of the Felix (pet food) audience are female, 37.1% are male, with an average age of 38.3 years.

03

Which brands do Felix (pet food) fans like most?

Felix (pet food) fans show strongest brand affinity for Cat food (7.88×), Pet sitting (8.41×), and Veterinary medicine (5.57×) over the country average.

04

Where do Felix (pet food) fans live in Germany?

Felix (pet food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Baden-Württemberg (reach ~40K), and Bayern (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Felix (pet food) fans also like?

Beyond Felix (pet food) itself, the audience over-indexes on Pet sitting (8.41×), Veterinary medicine (5.57×), Royal Canin (14.65×), and Pedigree Petfoods (24.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Felix (pet food) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Felix (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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