Felix (pet food) Audience in Germany
Felix (pet food) has an estimated audience of 248,886 people in Germany. 62.9% are female, 37.1% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Rossmann, Boogie-woogie (dance), Home Office, Collectable, Artistic inspiration.
The average Felix (pet food) fan in Germany is 38.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Rossmann, Boogie-woogie (dance), Home Office, with strongest over-indexing on Rossmann (1.63× the country average). Demographically, the Felix (pet food) audience skews more female with an average age of 38.3, and over-indexes on personality traits such as Pet Ownership, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Brand
Demographics of Felix (pet food) fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 38.3 |
| Estimated audience size | 248,886 |
Audience persona
The typical Felix (pet food) fan in Germany is more female, around 38.3 years old, with strong Pet Ownership tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 65,746 | 1.21× |
| Baden-Württemberg | 39,317 | 1.16× |
| Bayern | 38,245 | 0.96× |
| Niedersachsen | 22,732 | 0.94× |
| Hessen | 21,642 | 1.14× |
| Sachsen | 17,649 | 1.45× |
| Rheinland-Pfalz | 11,535 | 0.93× |
| Berlin | 11,245 | 1.01× |
| Schleswig-Holstein | 8,268 | 0.93× |
| Brandenburg | 7,467 | 0.97× |
| Sachsen-Anhalt | 5,776 | 0.9× |
| Thüringen | 5,657 | 0.89× |
| Hamburg | 5,136 | 0.91× |
| Mecklenburg-Vorpommern | 3,918 | 0.82× |
| Saarland | 2,536 | 0.83× |
| Bremen | 2,062 | 0.97× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.63× | Shopping |
| Boogie-woogie (dance) | 12.05× | Music & Radio |
| Home Office | 1.78× | Business & Career |
| Collectable | 2.25× | Kids & Family |
| Artistic inspiration | 1.74× | Arts & Culture |
| Corfu (regional unit) | 3.62× | Travel & Leisure |
| Progressive rock | 1.67× | Music & Radio |
| Time (magazine) | 2.12× | News |
| Mothercare | 1.67× | Kids & Family |
| Jack White | 1.52× | Movies & TV |
| Samanyolu Haber | 3.34× | Movies & TV |
| Cancoillotte | 3.3× | Food & Beverages |
| Janitor | 2.81× | Home & Garden |
| Figure painting (hobby) | 1.78× | Arts & Culture |
| Carrie (novel) | 2.41× | Literature |
| Volvo V60 | 1.9× | Cars & Mobility |
| New Era (Namibia) | 1.69× | News |
| Brunello Cucinelli | 1.83× | Fashion & Accessoires |
| Coworking | 1.57× | Business & Career |
| Keeper (password manager) | 1.63× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 3.34 |
| Extroversion | THRILL | 1.54 |
| Family Orientation | CONSERVATISM | 1.44 |
| Healthy Lifestyle | BALANCE | 1.29 |
| DIY Mentality | THRILL | 1.26 |
| Sustainability | BALANCE | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 21.9% |
| United States | 18.5% |
| Canada | 10.3% |
See Felix (pet food) audiences in other countries
More Pets & Animals audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Felix (pet food) have in Germany?
Felix (pet food) has an estimated audience of 248,886 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Felix (pet food) fans?
62.9% of Felix (pet food) fans are female, 37.1% are male, with an average age of 38.3 years.
Which brands do Felix (pet food) fans like most?
Felix (pet food) fans show strongest brand affinity for Rossmann (1.63×), Boogie-woogie (dance) (12.05×), and Home Office (1.78×) over the country average.
Where do Felix (pet food) fans live in Germany?
Felix (pet food) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 65,746), Baden-Württemberg (reach 39,317), and Bayern (reach 38,245). These three regions account for the largest share of the active audience.
What other brands do Felix (pet food) fans also like?
Beyond Felix (pet food) itself, the audience over-indexes on Boogie-woogie (dance) (12.05×), Home Office (1.78×), Collectable (2.25×), and Artistic inspiration (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Felix (pet food). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.