Rascasse Audience Intelligence

Staffordshire Bull Terrier Audience in United States

A data profile of the people who buy, follow and care about Staffordshire Bull Terrier in United States — modelled from more than twelve digital signal sources. Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States.

#13among Dog breed in United States#1781among Topic in United States#71in Pets & Animals

The average Staffordshire Bull Terrier fan in United States is 38.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dog agility, Bulldog, Poodle, with strongest over-indexing on Dog agility (17.96× the country average).

Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Staffordshire Bull Terrier fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Dog agility.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Staffordshire Bull Terrier profile in United States.

Audience size
13.3M
in United States
Gender
62.6%♀
37.4% male
Age
38.7
average years
Country rank
#2676
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Staffordshire Bull Terrier fans

62.6% are female, 37.4% are male, average age 38.7.

Fig. 02

Gender split

62.6%
Female
37.4%
Male
Demographic split for Staffordshire Bull Terrier audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.7
Estimated audience size13,273,756
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Staffordshire Bull Terrier audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

26.5%

of the worldwide Staffordshire Bull Terrier audience comes from United States.

Worldwide audience distribution share by country for Staffordshire Bull Terrier
CountryShare
United States26.5%
Japan17.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Staffordshire Bull Terrier audience in United States is strongest.

Fig. 05

Top regions by affinity

Staffordshire Bull Terrier fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~80K1.27×
02Oklahoma~200K1.24×
03Missouri~300K1.23×
04Arkansas~100K1.21×
05Alabama~200K1.15×
06Alaska~30K1.15×
07South Carolina~200K1.14×
08North Carolina~400K1.13×
09Colorado~200K1.12×
10Hawaii~60K1.12×
11Tennessee~300K1.11×
12Oregon~200K1.10×
13Maine~50K1.10×
14Kentucky~200K1.09×
15Kansas~100K1.09×
16Mississippi~100K1.07×
17New Hampshire~60K1.07×
18Ohio~400K1.06×
19Louisiana~200K1.06×
20Georgia~400K1.05×
21Arizona~300K1.05×
22Washington~300K1.05×
23Florida~900K1.03×
24Montana~40K1.03×
25Indiana~200K1.02×
26Michigan~400K1.01×
27Idaho~70K1.01×
28Texas~1M0.99×
29Nebraska~70K0.99×
30Pennsylvania~400K0.97×
31New Mexico~60K0.96×
32Vermont~20K0.96×
33Delaware~30K0.95×
34Virginia~300K0.94×
35Iowa~100K0.94×
36Wisconsin~200K0.93×
37Illinois~400K0.89×
38Maryland~200K0.89×
39Nevada~100K0.89×
40Connecticut~100K0.88×
41Rhode Island~40K0.88×
42North Dakota~20K0.87×
43California~1.5M0.86×
44Minnesota~200K0.86×
45Massachusetts~200K0.85×
46South Dakota~30K0.82×
47Utah~100K0.81×
48New Jersey~300K0.78×
49New York~600K0.77×
50Washington, District of Columbia~30K0.69×
Fig. 06

Affinity by region

Affinity by region — Staffordshire Bull Terrier, United States
0.69×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Staffordshire Bull Terrier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Staffordshire Bull Terrier audience
#·InterestCategoryAffinity×
01Dog agilityPets & Animals17.96×
02American Pit Bull TerrierPets & Animals6.03×
03PoodlePets & Animals5.46×
04Doberman PinscherPets & Animals5.41×
05RottweilerPets & Animals5.37×
06Shih TzuPets & Animals5.31×
07Australian ShepherdPets & Animals5.29×
08BulldogPets & Animals5.04×
09BeaglePets & Animals4.95×
10Siberian HuskyPets & Animals4.94×
11Yorkshire TerrierPets & Animals4.91×
12French BulldogPets & Animals4.79×
13Chihuahua (dog)Pets & Animals4.79×
14Border ColliePets & Animals4.76×
15Pet sittingPets & Animals4.52×
16Labrador RetrieverPets & Animals4.49×
17Dog harnessPets & Animals3.66×
18Dog walkingPets & Animals3.40×
19Do it yourself (DIY)Home & Garden1.98×
20SupermanMovies & TV1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Staffordshire Bull Terrier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Staffordshire Bull Terrier audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.15×
PatriotismCONSERVATISM1.97×
Community OrientationOPEN1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Staffordshire Bull Terrier audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
Quality AwarenessPREMIUM0.86×
Price SensitivityPREMIUM0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Staffordshire Bull Terrier have in United States?

Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Staffordshire Bull Terrier fans?

62.6% of Staffordshire Bull Terrier fans are female, 37.4% are male, with an average age of 38.7 years.

03

Which brands do Staffordshire Bull Terrier fans like most?

Staffordshire Bull Terrier fans show strongest brand affinity for Dog agility (17.96×), Bulldog (5.04×), and Poodle (5.46×) over the country average.

04

Where do Staffordshire Bull Terrier fans live in United States?

Staffordshire Bull Terrier fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Staffordshire Bull Terrier fans also like?

Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Bulldog (5.04×), Poodle (5.46×), American Pit Bull Terrier (6.03×), and French Bulldog (4.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Staffordshire Bull Terrier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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