Staffordshire Bull Terrier Audience in United States

Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States. 62.6% are female, 37.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Dogo Argentino, CarGurus, Indeed.com.

The average Staffordshire Bull Terrier fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Dogo Argentino, with strongest over-indexing on Capital One (9.78× the country average). Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Staffordshire Bull Terrier fans

Demographic split for Staffordshire Bull Terrier audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.7
Estimated audience size13,273,756

Audience persona

The typical Staffordshire Bull Terrier fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Staffordshire Bull Terrier in United States
RegionReachAffinity
California1,303,4320.89×
Texas1,174,6681.03×
Florida965,6791.07×
New York615,2790.83×
North Carolina468,0241.17×
Ohio457,6501.12×
Georgia449,0361.1×
Pennsylvania448,9741×
Illinois415,0730.94×
Michigan361,0941.04×
Virginia314,2030.97×
Tennessee309,0381.16×
Arizona290,9381.07×
Washington283,9661.07×
New Jersey277,1040.82×
Missouri269,4341.26×
Indiana255,6331.05×
Colorado235,9781.13×
South Carolina232,9381.17×
Massachusetts229,5520.88×
Alabama219,7901.19×
Maryland199,8750.88×
Kentucky190,1341.14×
Wisconsin184,6210.92×
Louisiana183,4901.07×
Oklahoma173,7371.18×
Oregon171,0691.12×
Minnesota164,9510.87×
Arkansas130,0421.19×
Kansas115,2781.1×
Nevada113,5840.88×
Connecticut113,3130.85×
Mississippi110,3851.01×
Iowa102,4910.94×
Utah96,4300.81×
West Virginia74,0911.2×
Idaho64,8820.97×
Nebraska64,5750.97×
Hawaii61,2811.07×
New Mexico61,0570.92×
New Hampshire56,3691.08×
Maine49,5671.04×
Montana36,9951×
Rhode Island36,1470.86×
Delaware31,7590.87×
Alaska29,7201.05×
Washington, District of Columbia27,1440.68×
North Dakota22,9660.84×
South Dakota22,9640.75×
Vermont20,6190.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staffordshire Bull Terrier audience
BrandAffinityCategory
Capital One9.78×Business & Career
Google Maps7.93×Internet & Social Media
Dogo Argentino55.09×Pets & Animals
CarGurus9.03×Cars & Mobility
Indeed.com6.27×Business & Career
Beetlejuice7.19×Movies & TV
AccuWeather9.42×Home & Garden
Circle K9.87×Shopping
Diane Keaton8.69×Movies & TV
Bruce Willis9.9×Movies & TV
Billy Bob Thornton11.86×Movies & TV
Matthew McConaughey12.1×Movies & TV
DeviantArt9.02×Internet & Social Media
Kia Sportage26.05×Cars & Mobility
Google News7.03×News
Blake Lively10.79×Movies & TV
Clint Eastwood9.82×Movies & TV
Dog agility13.29×Pets & Animals
Enterprise Rent-A-Car6.52×Cars & Mobility
Charlie Hunnam11.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staffordshire Bull Terrier audience
TraitClusterScore
Pet OwnershipJOY2.04
Early Adopter MentalityPOWER1.32
PatriotismCONSERVATISM1.31
DIY MentalityTHRILL1.3
SustainabilityBALANCE1.26
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Staffordshire Bull Terrier
CountryShare
United States26.5%
Japan17.0%
United Kingdom6.7%

See Staffordshire Bull Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Staffordshire Bull Terrier have in United States?

Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Staffordshire Bull Terrier fans?

62.6% of Staffordshire Bull Terrier fans are female, 37.4% are male, with an average age of 38.7 years.

Which brands do Staffordshire Bull Terrier fans like most?

Staffordshire Bull Terrier fans show strongest brand affinity for Capital One (9.78×), Google Maps (7.93×), and Dogo Argentino (55.09×) over the country average.

Where do Staffordshire Bull Terrier fans live in United States?

Staffordshire Bull Terrier fans in United States are most concentrated in California (reach 1,303,432), Texas (reach 1,174,668), and Florida (reach 965,679). These three regions account for the largest share of the active audience.

What other brands do Staffordshire Bull Terrier fans also like?

Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Google Maps (7.93×), Dogo Argentino (55.09×), CarGurus (9.03×), and Indeed.com (6.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.