Staffordshire Bull Terrier Audience in United States

Staffordshire Bull Terrier logo

Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States. 62.6% are female, 37.4% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Goop, Google Home, Hibachi, Elsword.

The average Staffordshire Bull Terrier fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Goop, Google Home, with strongest over-indexing on Hebe (15.61× the country average). Demographically, the Staffordshire Bull Terrier audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dog breed

Demographics of Staffordshire Bull Terrier fans

Demographic split for Staffordshire Bull Terrier audience in United States
MetricValue
Female62.6%
Male37.4%
Average age38.7
Estimated audience size13,273,756

Audience persona

The typical Staffordshire Bull Terrier fan in United States is more female, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Staffordshire Bull Terrier in United States
RegionReachAffinity
California1,303,4320.89×
Texas1,174,6681.03×
Florida965,6791.07×
New York615,2790.83×
North Carolina468,0241.17×
Ohio457,6501.12×
Georgia449,0361.1×
Pennsylvania448,9741×
Illinois415,0730.94×
Michigan361,0941.04×
Virginia314,2030.97×
Tennessee309,0381.16×
Arizona290,9381.07×
Washington283,9661.07×
New Jersey277,1040.82×
Missouri269,4341.26×
Indiana255,6331.05×
Colorado235,9781.13×
South Carolina232,9381.17×
Massachusetts229,5520.88×
Alabama219,7901.19×
Maryland199,8750.88×
Kentucky190,1341.14×
Wisconsin184,6210.92×
Louisiana183,4901.07×
Oklahoma173,7371.18×
Oregon171,0691.12×
Minnesota164,9510.87×
Arkansas130,0421.19×
Kansas115,2781.1×
Nevada113,5840.88×
Connecticut113,3130.85×
Mississippi110,3851.01×
Iowa102,4910.94×
Utah96,4300.81×
West Virginia74,0911.2×
Idaho64,8820.97×
Nebraska64,5750.97×
Hawaii61,2811.07×
New Mexico61,0570.92×
New Hampshire56,3691.08×
Maine49,5671.04×
Montana36,9951×
Rhode Island36,1470.86×
Delaware31,7590.87×
Alaska29,7201.05×
Washington, District of Columbia27,1440.68×
North Dakota22,9660.84×
South Dakota22,9640.75×
Vermont20,6190.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Staffordshire Bull Terrier audience
BrandAffinityCategory
Hebe15.61×Home & Garden
Goop10.46×Internet & Social Media
Google Home10.85×Technology & Electronics
Hibachi13.05×Food & Beverages
Elsword26.05×Games
Collectable2.22×Kids & Family
Wok8.29×Food & Beverages
Governor of Michigan9.33×Politics & Society
Grinch4.85×Movies & TV
Grace Slick9.7×Music & Radio
JDSU3.37×Business & Career
Vocal harmony4.94×Music & Radio
headspace10.16×Health
Bank account2.49×Business & Career
Combat sport1.57×Sports
Staycation3.19×Home & Garden
Cherish (group)9.88×Music & Radio
No Escape (1994 film)9.58×Movies & TV
Ira Glass13.75×Music & Radio
El Paso County, Colorado9.95×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Staffordshire Bull Terrier audience
TraitClusterScore
Pet OwnershipJOY2.04
Early Adopter MentalityPOWER1.32
PatriotismCONSERVATISM1.31
DIY MentalityTHRILL1.3
SustainabilityBALANCE1.26
LGBTQ+ IdentityOPEN1.23

Worldwide distribution

Worldwide audience distribution share by country for Staffordshire Bull Terrier
CountryShare
United States26.5%
Japan17.0%
United Kingdom6.7%

See Staffordshire Bull Terrier audiences in other countries

More Dog breed audiences in United States

Frequently asked questions

How many fans does Staffordshire Bull Terrier have in United States?

Staffordshire Bull Terrier has an estimated audience of 13,273,756 people in United States, concentrated in California and Texas.

What is the gender split and age of Staffordshire Bull Terrier fans?

62.6% of Staffordshire Bull Terrier fans are female, 37.4% are male, with an average age of 38.7 years.

Which brands do Staffordshire Bull Terrier fans like most?

Staffordshire Bull Terrier fans show strongest brand affinity for Hebe (15.61×), Goop (10.46×), and Google Home (10.85×) over the country average.

Where do Staffordshire Bull Terrier fans live in United States?

Staffordshire Bull Terrier fans in United States are most concentrated in California (reach 1,303,432), Texas (reach 1,174,668), and Florida (reach 965,679). These three regions account for the largest share of the active audience.

What other brands do Staffordshire Bull Terrier fans also like?

Beyond Staffordshire Bull Terrier itself, the audience over-indexes on Goop (10.46×), Google Home (10.85×), Hibachi (13.05×), and Elsword (26.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Staffordshire Bull Terrier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.