Dog toy Audience in United States

Dog toy logo

Dog toy has an estimated audience of 8,047,982 people in United States. 63.3% are female, 36.7% are male, average age 37.2. Top regions: California, Texas, Florida. Top brand affinities: Kramer Guitars, Dog lovers, Dog collar, Scooby-Doo, Maltese (dog).

The average Dog toy fan in United States is 37.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kramer Guitars, Dog lovers, Dog collar, with strongest over-indexing on Kramer Guitars (427.16× the country average). Demographically, the Dog toy audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Dog toy fans

Demographic split for Dog toy audience in United States
MetricValue
Female63.3%
Male36.7%
Average age37.2
Estimated audience size8,047,982

Audience persona

The typical Dog toy fan in United States is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kramer Guitars.

Top regions in United States

Top regions ranked by reach for Dog toy in United States
RegionReachAffinity
California869,5270.98×
Texas733,9351.06×
Florida516,5190.95×
New York437,1160.97×
Illinois290,8891.08×
Pennsylvania288,1151.06×
Ohio274,4771.11×
North Carolina239,6910.99×
Georgia230,0470.93×
Michigan221,2861.05×
New Jersey192,4000.94×
Virginia182,3860.93×
Tennessee171,1031.06×
Indiana160,5091.09×
Washington154,4790.96×
Arizona152,8020.93×
Missouri141,9041.09×
Massachusetts129,3080.82×
Kentucky124,0111.23×
South Carolina123,2851.02×
Wisconsin123,2601.02×
Colorado123,0740.97×
Maryland115,3690.83×
Minnesota112,8640.98×
Alabama106,6750.95×
Louisiana102,3130.99×
Oklahoma101,9951.14×
Oregon94,3891.02×
Arkansas79,0111.19×
Connecticut73,9820.92×
Kansas73,7641.16×
Iowa73,2961.11×
Nevada73,2890.94×
Utah68,9950.96×
Mississippi68,0031.03×
West Virginia48,0071.28×
Idaho46,4181.15×
Nebraska44,8401.11×
New Mexico36,2650.9×
New Hampshire32,3891.02×
Maine32,1551.12×
Hawaii25,3100.73×
Montana23,3871.05×
Rhode Island21,3900.83×
Washington, District of Columbia20,1650.83×
South Dakota18,4280.99×
Delaware17,4650.79×
North Dakota16,2430.98×
Vermont15,4691.09×
Alaska12,7380.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dog toy audience
BrandAffinityCategory
Kramer Guitars427.16×Music & Radio
Dog lovers5.84×Pets & Animals
Dog collar4.49×Pets & Animals
Scooby-Doo3.86×Movies & TV
Maltese (dog)4.84×Pets & Animals
Poodle4.45×Pets & Animals
French Bulldog4.13×Pets & Animals
Dog breed2.77×Pets & Animals
Golden Retriever3.84×Pets & Animals
Yorkshire Terrier4.09×Pets & Animals
Alaskan Malamute6.34×Pets & Animals
Labrador Retriever3.76×Pets & Animals
Dog food3.13×Pets & Animals
Shih Tzu4.54×Pets & Animals
Pug4.28×Pets & Animals
Siberian Husky4.46×Pets & Animals
Pomeranian (dog)3.96×Pets & Animals
Pets1.55×Pets & Animals
Chihuahua (dog)3.81×Pets & Animals
Beagle4.28×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dog toy audience
TraitClusterScore
Pet OwnershipJOY2.07
LGBTQ+ IdentityOPEN1.8
SustainabilityBALANCE1.72
Design AffinityPREMIUM1.68
Luxury OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.32

Worldwide distribution

Worldwide audience distribution share by country for Dog toy
CountryShare
United States22.5%
Japan15.3%
Germany6.9%

See Dog toy audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Dog toy have in United States?

Dog toy has an estimated audience of 8,047,982 people in United States, concentrated in California and Texas.

What is the gender split and age of Dog toy fans?

63.3% of Dog toy fans are female, 36.7% are male, with an average age of 37.2 years.

Which brands do Dog toy fans like most?

Dog toy fans show strongest brand affinity for Kramer Guitars (427.16×), Dog lovers (5.84×), and Dog collar (4.49×) over the country average.

Where do Dog toy fans live in United States?

Dog toy fans in United States are most concentrated in California (reach 869,527), Texas (reach 733,935), and Florida (reach 516,519). These three regions account for the largest share of the active audience.

What other brands do Dog toy fans also like?

Beyond Dog toy itself, the audience over-indexes on Dog lovers (5.84×), Dog collar (4.49×), Scooby-Doo (3.86×), and Maltese (dog) (4.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.