Rascasse Audience Intelligence

Dog toy Audience in United States

A data profile of the people who buy, follow and care about Dog toy in United States — modelled from more than twelve digital signal sources. Dog toy has an estimated audience of 8,047,982 people in United States.

#2714among Topic in United States#112in Pets & Animals

The average Dog toy fan in United States is 37.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kramer Guitars, Dog lovers, Dog collar, with strongest over-indexing on Kramer Guitars (427.16× the country average).

Demographically, the Dog toy audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Pet Ownership, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dog toy fan in United States is more female, around 37.2 years old, with strong Pet Ownership tendencies and a notable affinity for Kramer Guitars.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dog toy profile in United States.

Audience size
8M
in United States
Gender
63.3%♀
36.7% male
Age
37.2
average years
Country rank
#4406
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dog toy fans

63.3% are female, 36.7% are male, average age 37.2.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Dog toy audience in United States
MetricValue
Female63.3%
Male36.7%
Average age37.2
Estimated audience size8,047,982
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Dog toy audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3917%
40-4918%
50+19%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Dog toy audience comes from United States.

Worldwide audience distribution share by country for Dog toy
CountryShare
United States22.5%
Japan15.3%
Germany6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dog toy audience in United States is strongest.

Fig. 05

Top regions by affinity

Dog toy fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~50K1.27×
02Nebraska~50K1.18×
03Kentucky~100K1.15×
04Maine~30K1.14×
05Arkansas~70K1.13×
06Kansas~70K1.13×
07North Dakota~20K1.13×
08Illinois~300K1.12×
09Montana~20K1.12×
10Iowa~70K1.11×
11Wisconsin~100K1.10×
12Ohio~300K1.09×
13Indiana~200K1.09×
14Idaho~40K1.09×
15South Dakota~20K1.08×
16New Hampshire~30K1.07×
17Vermont~20K1.07×
18Missouri~100K1.06×
19Oklahoma~100K1.06×
20Pennsylvania~300K1.05×
21Mississippi~70K1.02×
22Michigan~200K1.01×
23Tennessee~200K1.01×
24Rhode Island~30K1.01×
25South Carolina~100K0.98×
26Texas~700K0.97×
27Oregon~90K0.97×
28North Carolina~200K0.96×
29Washington~200K0.96×
30Colorado~100K0.96×
31Minnesota~100K0.96×
32Alabama~100K0.95×
33Alaska~20K0.95×
34Louisiana~100K0.93×
35Utah~70K0.93×
36New York~400K0.92×
37Arizona~200K0.92×
38Connecticut~70K0.92×
39California~800K0.91×
40New Jersey~200K0.91×
41Virginia~200K0.91×
42Georgia~200K0.90×
43Nevada~70K0.90×
44New Mexico~40K0.90×
45Massachusetts~100K0.89×
46Delaware~20K0.89×
47Florida~500K0.87×
48Maryland~100K0.83×
49Hawaii~30K0.81×
50Washington, District of Columbia~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Dog toy, United States
0.79×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dog toy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dog toy audience
#·InterestCategoryAffinity×
01Kramer GuitarsMusic & Radio427.16×
02Alaskan MalamutePets & Animals6.34×
03Dog loversPets & Animals5.84×
04Maltese (dog)Pets & Animals4.84×
05Shih TzuPets & Animals4.54×
06Dog collarPets & Animals4.49×
07Siberian HuskyPets & Animals4.46×
08PoodlePets & Animals4.45×
09PugPets & Animals4.28×
10BeaglePets & Animals4.28×
11French BulldogPets & Animals4.13×
12Yorkshire TerrierPets & Animals4.09×
13Pomeranian (dog)Pets & Animals3.96×
14Scooby-DooMovies & TV3.86×
15Golden RetrieverPets & Animals3.84×
16Chihuahua (dog)Pets & Animals3.81×
17Labrador RetrieverPets & Animals3.76×
18Dog foodPets & Animals3.13×
19Dog breedPets & Animals2.77×
20PetsPets & Animals1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dog toy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dog toy audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.39×
Healthy LifestyleBALANCE1.54×
Luxury OrientationPREMIUM1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dog toy audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.02×
Career OrientationPOWER1.07×
TraditionCONSERVATISM1.07×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dog toy have in United States?

Dog toy has an estimated audience of 8,047,982 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dog toy fans?

63.3% of Dog toy fans are female, 36.7% are male, with an average age of 37.2 years.

03

Which brands do Dog toy fans like most?

Dog toy fans show strongest brand affinity for Kramer Guitars (427.16×), Dog lovers (5.84×), and Dog collar (4.49×) over the country average.

04

Where do Dog toy fans live in United States?

Dog toy fans in United States are most concentrated in California (reach ~800K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Dog toy fans also like?

Beyond Dog toy itself, the audience over-indexes on Dog lovers (5.84×), Dog collar (4.49×), Maltese (dog) (4.84×), and Scooby-Doo (3.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Dog toy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dog toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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