Dog toy Audience in Germany
Dog toy has an estimated audience of 2,451,684 people in Germany. 64.4% are female, 35.6% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Arts and music, Sports, Outdoor recreation, Food and drink.
The average Dog toy fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Arts and music, Sports, with strongest over-indexing on Borussia Dortmund (1.99× the country average). Demographically, the Dog toy audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Pet Ownership, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Dog toy fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.4 |
| Estimated audience size | 2,451,684 |
Audience persona
The typical Dog toy fan in Germany is more female, around 38.4 years old, with strong Pet Ownership tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 579,584 | 1.08× |
| Bayern | 369,081 | 0.94× |
| Baden-Württemberg | 295,133 | 0.88× |
| Niedersachsen | 268,900 | 1.13× |
| Hessen | 158,500 | 0.85× |
| Rheinland-Pfalz | 124,772 | 1.02× |
| Sachsen | 122,698 | 1.02× |
| Schleswig-Holstein | 95,336 | 1.08× |
| Brandenburg | 85,210 | 1.12× |
| Berlin | 82,453 | 0.75× |
| Sachsen-Anhalt | 77,324 | 1.22× |
| Thüringen | 73,730 | 1.18× |
| Mecklenburg-Vorpommern | 57,471 | 1.23× |
| Hamburg | 47,810 | 0.86× |
| Saarland | 29,677 | 0.99× |
| Bremen | 13,783 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.99× | Sports |
| Arts and music | 1.69× | Arts & Culture |
| Sports | 1.74× | Sports |
| Outdoor recreation | 1.75× | Sports |
| Food and drink | 1.55× | Food & Beverages |
| Sports and outdoors | 1.57× | Sports |
| Business and industry | 1.51× | Business & Career |
| Harry Potter | 1.74× | Movies & TV |
| Shopping | 1.57× | Shopping |
| Wildlife | 2.93× | Travel & Leisure |
| Poodle | 3.84× | Pets & Animals |
| Pets | 1.77× | Pets & Animals |
| Tagesschau | 1.88× | Movies & TV |
| Home and garden | 1.7× | Home & Garden |
| Kitten | 3.18× | Pets & Animals |
| Reading | 1.56× | Literature |
| Food | 1.52× | Food & Beverages |
| Golden Retriever | 3.41× | Pets & Animals |
| Family and relationships | 1.68× | Kids & Family |
| Obedience school | 3.4× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.07 |
| Sustainability | BALANCE | 1.71 |
| DIY Mentality | THRILL | 1.55 |
| Travelling | THRILL | 1.43 |
| Sports Activity | POWER | 1.34 |
| Urban Lifestyle | OPEN | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 15.3% |
| Germany | 6.9% |
See Dog toy audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Dog toy have in Germany?
Dog toy has an estimated audience of 2,451,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog toy fans?
64.4% of Dog toy fans are female, 35.6% are male, with an average age of 38.4 years.
Which brands do Dog toy fans like most?
Dog toy fans show strongest brand affinity for Borussia Dortmund (1.99×), Arts and music (1.69×), and Sports (1.74×) over the country average.
Where do Dog toy fans live in Germany?
Dog toy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 579,584), Bayern (reach 369,081), and Baden-Württemberg (reach 295,133). These three regions account for the largest share of the active audience.
What other brands do Dog toy fans also like?
Beyond Dog toy itself, the audience over-indexes on Arts and music (1.69×), Sports (1.74×), Outdoor recreation (1.75×), and Food and drink (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.