Dog toy Audience in Germany
A data profile of the people who buy, follow and care about Dog toy in Germany — modelled from more than twelve digital signal sources. Dog toy has an estimated audience of 2,451,684 people in Germany.
The average Dog toy fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include dB’s, Arts and music, Sports, with strongest over-indexing on dB’s (1.97× the country average).
Demographically, the Dog toy audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Dog toy fan in Germany is more female, around 38.4 years old, with strong Mindfulness tendencies and a notable affinity for dB’s.
At a glance
The key figures that characterise the Dog toy profile in Germany.
Search interest · 12-month trend
Demographics of Dog toy fans
64.4% are female, 35.6% are male, average age 38.4.
Gender split
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 38.4 |
| Estimated audience size | 2,451,684 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Dog toy audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.5% |
| Japan | 15.3% |
| Germany | 6.9% |
Geography
Where the Dog toy audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mecklenburg-Vorpommern | ~60K | 1.24× | |
| 02 | Sachsen-Anhalt | ~80K | 1.21× | |
| 03 | Thüringen | ~70K | 1.18× | |
| 04 | Niedersachsen | ~300K | 1.15× | |
| 05 | Brandenburg | ~80K | 1.11× | |
| 06 | Nordrhein-Westfalen | ~600K | 1.06× | |
| 07 | Schleswig-Holstein | ~90K | 1.06× | |
| 08 | Rheinland-Pfalz | ~100K | 1.03× | |
| 09 | Sachsen | ~100K | 1.02× | |
| 10 | Saarland | ~30K | 1.02× | |
| 11 | Bayern | ~400K | 0.91× | |
| 12 | Baden-Württemberg | ~300K | 0.87× | |
| 13 | Hamburg | ~50K | 0.85× | |
| 14 | Hessen | ~200K | 0.84× | |
| 15 | Bremen | ~20K | 0.81× | |
| 16 | Berlin | ~80K | 0.75× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Dog toy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Poodle | Pets & Animals | 3.84× | ||
| 02 | Kitten | Pets & Animals | 3.18× | ||
| 03 | Wildlife | Travel & Leisure | 2.93× | ||
| 04 | Borussia Dortmund | Sports | 1.99× | ||
| 05 | dB’s | Music & Radio | 1.97× | ||
| 06 | Tagesschau | Movies & TV | 1.88× | ||
| 07 | Bundesliga | Sports | 1.79× | ||
| 08 | Pets | Pets & Animals | 1.77× | ||
| 09 | Outdoor recreation | Sports | 1.75× | ||
| 10 | Sports | Sports | 1.74× | ||
| 11 | Home and garden | Home & Garden | 1.70× | ||
| 12 | Arts and music | Arts & Culture | 1.69× | ||
| 13 | FIFA World Cup | Sports | 1.65× | ||
| 14 | FC Bayern Munich | Sports | 1.61× | ||
| 15 | Sports and outdoors | Sports | 1.57× | ||
| 16 | Shopping | Shopping | 1.57× | ||
| 17 | Reading | Literature | 1.56× | ||
| 18 | Food and drink | Food & Beverages | 1.55× | ||
| 19 | Food | Food & Beverages | 1.52× | ||
| 20 | Business and industry | Business & Career | 1.51× |
Personality of the Dog toy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.89× | |
| Pet Ownership | JOY | 1.88× | |
| Creativity | OPEN | 1.86× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.69× | |
| Price Sensitivity | PREMIUM | 0.84× | |
| Social Media Usage | JOY | 0.85× |
Frequently asked questions
How many fans does Dog toy have in Germany?
Dog toy has an estimated audience of 2,451,684 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Dog toy fans?
64.4% of Dog toy fans are female, 35.6% are male, with an average age of 38.4 years.
Which brands do Dog toy fans like most?
Dog toy fans show strongest brand affinity for dB’s (1.97×), Arts and music (1.69×), and Sports (1.74×) over the country average.
Where do Dog toy fans live in Germany?
Dog toy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Dog toy fans also like?
Beyond Dog toy itself, the audience over-indexes on Arts and music (1.69×), Sports (1.74×), Borussia Dortmund (1.99×), and Outdoor recreation (1.75×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Dog toy audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Dog toy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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