A data profile of the people who buy, follow and care about jump rope in United States — modelled from more than twelve digital signal sources. jump rope has an estimated audience of 495,801 people in United States.
The average jump rope fan in United States is 47.7 years old, more male, and lives primarily in New York.
The audience is concentrated in New York, Illinois, Pennsylvania.
Top brand affinities include Alexa Bliss, William Shatner, Gillian Anderson, with strongest over-indexing on Alexa Bliss (114.77× the country average).
Demographically, the jump rope audience skews more male with an average age of 47.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical jump rope fan in United States is more male, around 47.7 years old, with strong Patriotism tendencies and a notable affinity for Alexa Bliss.
The key figures that characterise the jump rope profile in United States.
40.1% are female, 59.9% are male, average age 47.7.
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 47.7 |
| Estimated audience size | 495,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 8% | |
| 30-39 | 13% | |
| 40-49 | 25% | |
| 50+ | 44% |
of the worldwide jump rope audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.4% |
| United Kingdom | 10.4% |
| Japan | 7.2% |
Where the jump rope audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~10K | 16.83× | |
| 02 | New York | ~300K | 10.71× | |
| 03 | Maine | ~9K | 5.25× | |
| 04 | Illinois | ~20K | 1.50× | |
| 05 | Pennsylvania | ~20K | 1.33× | |
| 06 | New Hampshire | ~2K | 1.15× | |
| 07 | Massachusetts | ~10K | 1.10× | |
| 08 | Connecticut | ~5K | 1.00× | |
| 09 | New Jersey | ~8K | 0.66× | |
| 10 | Alaska | <1K | 0.63× | |
| 11 | North Dakota | <1K | 0.59× | |
| 12 | South Dakota | <1K | 0.58× | |
| 13 | Montana | <1K | 0.53× | |
| 14 | Washington, District of Columbia | <1K | 0.52× | |
| 15 | Delaware | <1K | 0.50× | |
| 16 | Rhode Island | <1K | 0.49× | |
| 17 | Maryland | ~4K | 0.47× | |
| 18 | West Virginia | ~1K | 0.47× | |
| 19 | Hawaii | ~1K | 0.47× | |
| 20 | Colorado | ~4K | 0.46× | |
| 21 | Idaho | ~1K | 0.44× | |
| 22 | Nebraska | ~1K | 0.42× | |
| 23 | New Mexico | ~1K | 0.42× | |
| 24 | Mississippi | ~2K | 0.41× | |
| 25 | California | ~20K | 0.40× | |
| 26 | Ohio | ~6K | 0.40× | |
| 27 | Utah | ~2K | 0.40× | |
| 28 | North Carolina | ~6K | 0.39× | |
| 29 | Arkansas | ~2K | 0.39× | |
| 30 | Kansas | ~1K | 0.38× | |
| 31 | Louisiana | ~2K | 0.36× | |
| 32 | Iowa | ~1K | 0.36× | |
| 33 | Texas | ~10K | 0.35× | |
| 34 | Oklahoma | ~2K | 0.35× | |
| 35 | Nevada | ~2K | 0.35× | |
| 36 | Alabama | ~2K | 0.34× | |
| 37 | Arizona | ~3K | 0.33× | |
| 38 | South Carolina | ~2K | 0.33× | |
| 39 | Kentucky | ~2K | 0.33× | |
| 40 | Oregon | ~2K | 0.33× | |
| 41 | Georgia | ~5K | 0.32× | |
| 42 | Indiana | ~3K | 0.31× | |
| 43 | Minnesota | ~2K | 0.31× | |
| 44 | Missouri | ~2K | 0.30× | |
| 45 | Tennessee | ~3K | 0.29× | |
| 46 | Washington | ~3K | 0.29× | |
| 47 | Wisconsin | ~2K | 0.29× | |
| 48 | Michigan | ~4K | 0.28× | |
| 49 | Virginia | ~3K | 0.27× | |
| 50 | Florida | ~9K | 0.25× |
The strongest cross-interests of the jump rope audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alexa Bliss | Sports | 114.77× | ||
| 02 | Sheryl Crow | Music & Radio | 34.65× | ||
| 03 | Gillian Anderson | Movies & TV | 26.61× | ||
| 04 | William Shatner | Movies & TV | 25.15× | ||
| 05 | Olivia Colman | Movies & TV | 20.00× | ||
| 06 | Hugh Grant | Movies & TV | 20.00× | ||
| 07 | Judi Dench | Movies & TV | 20.00× | ||
| 08 | Elizabeth Debicki | Movies & TV | 20.00× | ||
| 09 | Zumba Dance | Sports | 19.35× | ||
| 10 | Michael Caine | Movies & TV | 16.59× | ||
| 11 | D&R | Technology & Electronics | 14.60× | ||
| 12 | Jude Law | Movies & TV | 14.52× | ||
| 13 | Gwendoline Christie | Movies & TV | 14.20× | ||
| 14 | Calisthenics | Sports | 6.96× | ||
| 15 | High-intensity interval training | Sports | 6.69× | ||
| 16 | Matthew McConaughey | Movies & TV | 6.43× | ||
| 17 | QVC | Movies & TV | 5.10× | ||
| 18 | FedEx | Business & Career | 3.08× | ||
| 19 | Mortgage loans | Business & Career | 2.57× | ||
| 20 | Internet & Social Media | 2.07× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.38× | |
| Risk Appetite | THRILL | 2.05× | |
| Convenience Orientation | PREMIUM | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.83× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Extroversion | THRILL | 0.90× |
jump rope has an estimated audience of 495,801 people in United States, concentrated in New York and Illinois.
40.1% of jump rope fans are female, 59.9% are male, with an average age of 47.7 years.
jump rope fans show strongest brand affinity for Alexa Bliss (114.77×), William Shatner (25.15×), and Gillian Anderson (26.61×) over the country average.
jump rope fans in United States are most concentrated in New York (reach ~300K), Illinois (reach ~20K), and Pennsylvania (reach ~20K). These three regions account for the largest share of the active audience.
Beyond jump rope itself, the audience over-indexes on William Shatner (25.15×), Gillian Anderson (26.61×), Sheryl Crow (34.65×), and Olivia Colman (20×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for jump rope. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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