Nova (radio network) Audience in United States

Nova (radio network) logo

Nova (radio network) has an estimated audience of 563,659 people in United States. 78.7% are female, 21.3% are male, average age 27.4. Top regions: Virginia, California, Texas. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Rod Stewart, Menards.

The average Nova (radio network) fan in United States is 27.4 years old, more female, and lives primarily in Virginia. The audience is concentrated in Virginia, California, Texas. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (10.11× the country average). Demographically, the Nova (radio network) audience skews more female with an average age of 27.4, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Radio Station

Demographics of Nova (radio network) fans

Demographic split for Nova (radio network) audience in United States
MetricValue
Female78.7%
Male21.3%
Average age27.4
Estimated audience size563,659

Audience persona

The typical Nova (radio network) fan in United States is more female, around 27.4 years old, with strong Indulgence tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Nova (radio network) in United States
RegionReachAffinity
Virginia122,6068.93×
California58,9920.95×
Texas39,4540.81×
New York32,9911.05×
Florida32,6420.86×
Pennsylvania19,1021.01×
Massachusetts16,7081.5×
Ohio16,0510.92×
Illinois14,8050.79×
Georgia14,7020.85×
Maryland14,5091.5×
North Carolina14,0100.83×
New Jersey11,5780.81×
Michigan10,8190.73×
Washington9,1530.81×
Tennessee8,7510.77×
Arizona8,2390.72×
Colorado7,9050.89×
Wisconsin7,6770.91×
Indiana7,1860.7×
Minnesota6,9580.86×
Missouri6,3950.7×
South Carolina5,7880.68×
Oregon5,1560.8×
Louisiana5,1280.71×
Alabama5,1210.65×
Kentucky4,5730.65×
Connecticut4,4050.78×
Oklahoma4,1940.67×
Washington, District of Columbia3,8202.25×
Nevada3,4320.63×
Utah3,3720.67×
Arkansas3,1610.68×
Iowa3,1130.67×
New Hampshire2,9951.35×
Rhode Island2,9941.67×
Kansas2,9340.66×
Mississippi2,7300.59×
West Virginia2,1210.81×
Nebraska1,9080.67×
Idaho1,8400.65×
New Mexico1,6490.58×
Maine1,5850.79×
Montana1,5731.01×
Hawaii1,4780.61×
Delaware1,0830.7×
Alaska8570.71×
South Dakota7910.61×
North Dakota7400.64×
Vermont7240.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nova (radio network) audience
BrandAffinityCategory
Google Maps10.11×Internet & Social Media
Indeed.com9.39×Business & Career
Enterprise Rent-A-Car10.3×Cars & Mobility
Rod Stewart27.61×Music & Radio
Menards8.13×Home & Garden
Capital One6.36×Business & Career
Ruby Tuesday (restaurant)25.72×Food & Beverages
Circle K9.68×Shopping
Pretzel19.16×Food & Beverages
Legally Blonde23.28×Movies & TV
DuckDuckGo12.04×Internet & Social Media
Cold Stone Creamery15.16×Food & Beverages
Apple Store9.84×Shopping
Khan Academy10.42×Business & Career
Jollibee13.05×Food & Beverages
Osprey26.65×Fashion & Accessoires
Tim Hortons26×Food & Beverages
Michelle Pfeiffer12.58×Movies & TV
AccuWeather6.98×Home & Garden
Dollar Tree4.38×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nova (radio network) audience
TraitClusterScore
IndulgenceJOY1.48
LGBTQ+ IdentityOPEN1.38
Convenience OrientationPREMIUM1.35
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.26
SustainabilityBALANCE1.23

Worldwide distribution

Worldwide audience distribution share by country for Nova (radio network)
CountryShare
Japan23.4%
United States11.7%
Finland9.1%

See Nova (radio network) audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Nova (radio network) have in United States?

Nova (radio network) has an estimated audience of 563,659 people in United States, concentrated in Virginia and California.

What is the gender split and age of Nova (radio network) fans?

78.7% of Nova (radio network) fans are female, 21.3% are male, with an average age of 27.4 years.

Which brands do Nova (radio network) fans like most?

Nova (radio network) fans show strongest brand affinity for Google Maps (10.11×), Indeed.com (9.39×), and Enterprise Rent-A-Car (10.3×) over the country average.

Where do Nova (radio network) fans live in United States?

Nova (radio network) fans in United States are most concentrated in Virginia (reach 122,606), California (reach 58,992), and Texas (reach 39,454). These three regions account for the largest share of the active audience.

What other brands do Nova (radio network) fans also like?

Beyond Nova (radio network) itself, the audience over-indexes on Indeed.com (9.39×), Enterprise Rent-A-Car (10.3×), Rod Stewart (27.61×), and Menards (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nova (radio network). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.