Rascasse Audience Intelligence

Food steamer Audience in United States

A data profile of the people who buy, follow and care about Food steamer in United States — modelled from more than twelve digital signal sources. Food steamer has an estimated audience of 597,518 people in United States.

#10653among Topic in United States#1388in Home & Garden

The average Food steamer fan in United States is 36.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Multicooker, Rice cooker, Food storage container, with strongest over-indexing on Multicooker (622.11× the country average).

Demographically, the Food steamer audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Food steamer fan in United States is more female, around 36.5 years old, with strong Tradition tendencies and a notable affinity for Multicooker.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Food steamer profile in United States.

Audience size
598K
in United States
Gender
55.3%♀
44.7% male
Age
36.5
average years
Country rank
#32898
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Food steamer fans

55.3% are female, 44.7% are male, average age 36.5.

Fig. 02

Gender split

55.3%
Female
44.7%
Male
Demographic split for Food steamer audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.5
Estimated audience size597,518
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Food steamer audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3918%
40-4919%
50+16%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Food steamer audience comes from United States.

Worldwide audience distribution share by country for Food steamer
CountryShare
United States17.7%
Mexico7.1%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Food steamer audience in United States is strongest.

Fig. 05

Top regions by affinity

Food steamer fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~6K2.35×
02New York~40K1.24×
03Nevada~7K1.21×
04California~80K1.19×
05Illinois~20K1.13×
06Texas~60K1.12×
07New Jersey~20K1.12×
08Connecticut~7K1.11×
09Mississippi~5K1.10×
10Washington~10K1.09×
11Virginia~20K1.07×
12Maryland~10K1.07×
13Massachusetts~10K1.06×
14Alabama~9K1.06×
15New Mexico~3K1.03×
16North Carolina~20K1.02×
17Arkansas~5K1.02×
18Georgia~20K1.01×
19Kansas~5K1.00×
20North Dakota~1K1.00×
21Tennessee~10K0.99×
22Oklahoma~7K0.99×
23Maine~2K0.98×
24Alaska~1K0.98×
25Minnesota~8K0.97×
26Arizona~10K0.96×
27Louisiana~7K0.96×
28Oregon~7K0.96×
29Colorado~9K0.95×
30Delaware~2K0.95×
31Michigan~10K0.94×
32Wisconsin~8K0.94×
33South Carolina~8K0.94×
34West Virginia~3K0.94×
35New Hampshire~2K0.94×
36South Dakota~1K0.94×
37Missouri~9K0.93×
38Nebraska~3K0.93×
39Rhode Island~2K0.93×
40Florida~40K0.92×
41Pennsylvania~20K0.92×
42Indiana~10K0.92×
43Idaho~3K0.92×
44Ohio~20K0.91×
45Montana~2K0.91×
46Utah~5K0.89×
47Vermont<1K0.89×
48Iowa~4K0.88×
49Kentucky~7K0.87×
50Washington, District of Columbia~2K0.87×
Fig. 06

Affinity by region

Affinity by region — Food steamer, United States
0.87×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Food steamer audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Food steamer audience
#·InterestCategoryAffinity×
01MulticookerHome & Garden622.11×
02Rice cookerHome & Garden114.31×
03Casco Viejo, PanamaPOI69.02×
04GinsengHealth20.00×
05Emily DeschanelMovies & TV20.00×
06SautéingFood & Beverages15.52×
07Food storage containerHome & Garden13.20×
08Slow cookerFood & Beverages4.99×
09Kitchen stoveHome & Garden4.68×
10Frying panHome & Garden4.33×
11Human hair growthHealth3.50×
12FriendshipKids & Family2.43×
13WalgreensShopping2.40×
14Sales promotionShopping2.33×
15GmailInternet & Social Media2.29×
16WaterFood & Beverages1.88×
17ChildKids & Family1.66×
18FoodFood & Beverages1.65×
19United StatesTravel & Leisure1.55×
20Fitness and wellnessSports1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Food steamer audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Food steamer audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.86×
IndulgenceJOY1.64×
Healthy LifestyleBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Food steamer audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.88×
Risk AppetiteTHRILL0.90×
Early Adopter MentalityPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Food steamer have in United States?

Food steamer has an estimated audience of 597,518 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Food steamer fans?

55.3% of Food steamer fans are female, 44.7% are male, with an average age of 36.5 years.

03

Which brands do Food steamer fans like most?

Food steamer fans show strongest brand affinity for Multicooker (622.11×), Rice cooker (114.31×), and Food storage container (13.2×) over the country average.

04

Where do Food steamer fans live in United States?

Food steamer fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Food steamer fans also like?

Beyond Food steamer itself, the audience over-indexes on Rice cooker (114.31×), Food storage container (13.2×), Ginseng (20×), and Emily Deschanel (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Food steamer audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Food steamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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