Food steamer Audience in United States

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Food steamer has an estimated audience of 597,518 people in United States. 55.3% are female, 44.7% are male, average age 36.5. Top regions: California, Texas, New York. Top brand affinities: Multicooker, Rice cooker, Food storage container, Ginseng, Emily Deschanel.

The average Food steamer fan in United States is 36.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Multicooker, Rice cooker, Food storage container, with strongest over-indexing on Multicooker (622.11× the country average). Demographically, the Food steamer audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Food steamer fans

Demographic split for Food steamer audience in United States
MetricValue
Female55.3%
Male44.7%
Average age36.5
Estimated audience size597,518

Audience persona

The typical Food steamer fan in United States is more female, around 36.5 years old, with strong Indulgence tendencies and a notable affinity for Multicooker.

Top regions in United States

Top regions ranked by reach for Food steamer in United States
RegionReachAffinity
California81,8601.25×
Texas60,1381.17×
New York45,2111.35×
Florida39,0540.97×
Illinois25,2391.27×
North Carolina19,6361.09×
Georgia19,3001.05×
Pennsylvania18,8760.94×
Ohio18,4031×
New Jersey18,2861.2×
Virginia16,6961.15×
Michigan14,9330.96×
Washington13,6561.14×
Massachusetts12,9011.1×
Tennessee12,1541.01×
Arizona11,8780.97×
Maryland10,7891.05×
Indiana10,3830.95×
Missouri9,1580.95×
Colorado9,0790.96×
Alabama9,0481.08×
Wisconsin8,3790.93×
Minnesota8,3240.97×
South Carolina8,1970.91×
Louisiana7,4860.97×
Nevada7,3861.28×
Connecticut7,2151.2×
Oklahoma6,5870.99×
Kentucky6,5180.87×
Oregon6,5000.95×
Mississippi5,8221.18×
Hawaii5,3382.08×
Arkansas4,8750.99×
Kansas4,7911.02×
Utah4,6150.86×
Iowa4,3060.87×
New Mexico2,9420.98×
Nebraska2,5670.86×
Idaho2,5550.85×
West Virginia2,3860.86×
Maine2,0620.96×
New Hampshire1,9090.81×
Rhode Island1,7060.9×
Washington, District of Columbia1,4050.78×
Delaware1,4040.85×
Montana1,1430.69×
North Dakota1,1270.92×
South Dakota1,0390.75×
Alaska1,0350.81×
Vermont6770.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Food steamer audience
BrandAffinityCategory
Multicooker622.11×Home & Garden
Rice cooker114.31×Home & Garden
Food storage container13.2×Home & Garden
Ginseng20×Health
Emily Deschanel20×Movies & TV
Kitchen stove4.68×Home & Garden
Sales promotion2.33×Shopping
Food1.65×Food & Beverages
Friendship2.43×Kids & Family
Sautéing15.52×Food & Beverages
Casco Viejo, Panama69.02×
Fitness and wellness1.53×Sports
Slow cooker4.99×Food & Beverages
Walgreens2.4×Shopping
Frying pan4.33×Home & Garden
United States1.55×Travel & Leisure
Water1.88×Food & Beverages
Human hair growth3.5×Health
Gmail2.29×Internet & Social Media
Child1.66×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Food steamer audience
TraitClusterScore
IndulgenceJOY1.58
Family OrientationCONSERVATISM1.44
CreativityOPEN1.39
Healthy LifestyleBALANCE1.34
Price SensitivityPREMIUM1.34
Community OrientationOPEN1.26

Worldwide distribution

Worldwide audience distribution share by country for Food steamer
CountryShare
United States17.7%
Mexico7.1%
Japan5.5%

See Food steamer audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Food steamer have in United States?

Food steamer has an estimated audience of 597,518 people in United States, concentrated in California and Texas.

What is the gender split and age of Food steamer fans?

55.3% of Food steamer fans are female, 44.7% are male, with an average age of 36.5 years.

Which brands do Food steamer fans like most?

Food steamer fans show strongest brand affinity for Multicooker (622.11×), Rice cooker (114.31×), and Food storage container (13.2×) over the country average.

Where do Food steamer fans live in United States?

Food steamer fans in United States are most concentrated in California (reach 81,860), Texas (reach 60,138), and New York (reach 45,211). These three regions account for the largest share of the active audience.

What other brands do Food steamer fans also like?

Beyond Food steamer itself, the audience over-indexes on Rice cooker (114.31×), Food storage container (13.2×), Ginseng (20×), and Emily Deschanel (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Food steamer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.