A data profile of the people who buy, follow and care about Österreichische Post in Austria — modelled from more than twelve digital signal sources. Österreichische Post has an estimated audience of 1,073,517 people in Austria.
The average Österreichische Post fan in Austria is 42.5 years old, more female, and lives primarily in Vienna.
The audience is concentrated in Vienna, Styria, Upper Austria.
Top brand affinities include Billa (supermarket), Kitchenware, Lieferando.de, with strongest over-indexing on Billa (supermarket) (1.51× the country average).
Demographically, the Österreichische Post audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 9 regions tracked by Rascasse.
The typical Österreichische Post fan in Austria is more female, around 42.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Billa (supermarket).
The key figures that characterise the Österreichische Post profile in Austria.
60.1% are female, 39.9% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 42.5 |
| Estimated audience size | 1,073,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 17% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Österreichische Post audience comes from Austria.
| Country | Share |
|---|---|
| Austria | 99.6% |
Where the Österreichische Post audience in Austria is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vorarlberg | ~50K | 1.45× | |
| 02 | Tyrol | ~100K | 1.34× | |
| 03 | Vienna | ~300K | 1.25× | |
| 04 | Salzburg | ~70K | 1.03× | |
| 05 | Styria | ~100K | 0.99× | |
| 06 | Carinthia (state) | ~40K | 0.81× | |
| 07 | Upper Austria | ~100K | 0.80× | |
| 08 | Lower Austria | ~100K | 0.70× | |
| 09 | Burgenland | ~20K | 0.69× |
The strongest cross-interests of the Österreichische Post audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kitchenware | Home & Garden | 3.53× | ||
| 02 | Vehicle insurance | Cars & Mobility | 3.33× | ||
| 03 | Garden furniture | Home & Garden | 3.23× | ||
| 04 | Lieferando.de | Food & Beverages | 2.64× | ||
| 05 | Public transport | Cars & Mobility | 2.08× | ||
| 06 | Job interview | Business & Career | 2.08× | ||
| 07 | Hardware store | Home & Garden | 2.01× | ||
| 08 | Sustainable energy | Home & Garden | 1.97× | ||
| 09 | Employment website | Business & Career | 1.86× | ||
| 10 | Hornbach | Shopping | 1.80× | ||
| 11 | Solar energy | Home & Garden | 1.78× | ||
| 12 | Renewable energy | Business & Career | 1.71× | ||
| 13 | Lindsey Vonn | Sports | 1.68× | ||
| 14 | Innovation | Business & Career | 1.68× | ||
| 15 | Home Appliances | Home & Garden | 1.65× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Škoda Auto | Cars & Mobility | 1.53× | ||
| 18 | Felix Baumgartner | Sports | 1.53× | ||
| 19 | TK Maxx | Shopping | 1.52× | ||
| 20 | Billa (supermarket) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.66× | |
| Quality Awareness | PREMIUM | 1.56× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.85× | |
| Healthy Lifestyle | BALANCE | 0.89× | |
| Urban Lifestyle | OPEN | 0.89× |
Österreichische Post's target market in Austria covers an estimated 1,073,517 people, concentrated in Vienna and Styria.
60.1% of the Österreichische Post audience are female, 39.9% are male, with an average age of 42.5 years.
Österreichische Post fans show strongest brand affinity for Billa (supermarket) (1.51×), Kitchenware (3.53×), and Lieferando.de (2.64×) over the country average.
Österreichische Post fans in Austria are most concentrated in Vienna (reach ~300K), Styria (reach ~100K), and Upper Austria (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Österreichische Post itself, the audience over-indexes on Kitchenware (3.53×), Lieferando.de (2.64×), Hornbach (1.8×), and WhatsApp (1.53×) compared to the Austria average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Österreichische Post. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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