National Western Stock Show Audience in United States

National Western Stock Show has an estimated audience of 597,530 people in United States. 49.2% are female, 50.8% are male, average age 41.2. Top regions: Colorado, Texas, California. Top brand affinities: PSV Eindhoven, Colorado Avalanche, Ariat, Stetson, Willie Nelson.

The average National Western Stock Show fan in United States is 41.2 years old, balanced, and lives primarily in Colorado. The audience is concentrated in Colorado, Texas, California. Top brand affinities include PSV Eindhoven, Colorado Avalanche, Ariat, with strongest over-indexing on PSV Eindhoven (64.18× the country average). Demographically, the National Western Stock Show audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Event

Demographics of National Western Stock Show fans

Demographic split for National Western Stock Show audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.2
Estimated audience size597,530

Audience persona

The typical National Western Stock Show fan in United States is balanced, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for National Western Stock Show in United States
RegionReachAffinity
Colorado304,24432.31×
Texas13,8680.27×
California6,5790.1×
Wyoming4,5045.09×
Oklahoma4,4180.67×
Iowa3,6820.75×
Nebraska3,5881.2×
Illinois3,5650.18×
Kansas3,3360.71×
Missouri3,2470.34×
Florida3,0330.07×
New York2,6470.08×
Nevada2,5190.44×
Utah2,4860.46×
Minnesota2,3840.28×
Ohio2,3750.13×
Arizona2,3660.19×
Indiana2,1860.2×
Montana2,0431.23×
South Dakota1,8181.32×
Wisconsin1,8090.2×
Washington1,7560.15×
Pennsylvania1,7490.09×
New Mexico1,6850.56×
Tennessee1,5970.13×
North Carolina1,5440.09×
Idaho1,5280.51×
Virginia1,4850.1×
Michigan1,3790.09×
Georgia1,3640.07×
Oregon1,3210.19×
Arkansas9950.2×
North Dakota9070.74×
Kentucky8840.12×
Louisiana8620.11×
New Jersey8400.06×
Massachusetts7860.07×
South Carolina6580.07×
Maryland6350.06×
Alabama5350.06×
Mississippi4960.1×
West Virginia3200.12×
Connecticut3150.05×
Hawaii2980.12×
New Hampshire2640.11×
Washington, District of Columbia2560.14×
Alaska2310.18×
Maine2260.11×
Vermont2090.2×
Rhode Island1840.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for National Western Stock Show audience
BrandAffinityCategory
PSV Eindhoven64.18×Sports
Colorado Avalanche14.03×Sports
Ariat14.65×Fashion & Accessoires
Stetson29.49×Fashion & Accessoires
Willie Nelson8.22×Music & Radio
7-Eleven4.21×Shopping
Rural King7.06×Home & Garden
Alan Jackson10.18×Music & Radio
Bauer Hockey20×Sports
Kia Sportage12.91×Cars & Mobility
AutoZone2.4×Cars & Mobility
Tractor Supply Company3.92×Shopping
Rodeo3.82×Sports
Appaloosa19.23×Pets & Animals
Diaper bag3.81×Kids & Family
Denver Broncos3.86×Sports
Planet Fitness2.26×Sports
Hank Williams14.48×Music & Radio
Waylon Jennings11.28×Music & Radio
Fox News Channel1.56×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by National Western Stock Show audience
TraitClusterScore
Need for SecurityCONSERVATISM1.38
PatriotismCONSERVATISM1.31
DIY MentalityTHRILL1.22
Community OrientationOPEN1.2
Convenience OrientationPREMIUM1.19
MindfulnessBALANCE1.16

Worldwide distribution

Worldwide audience distribution share by country for National Western Stock Show
CountryShare
United States93.2%
Canada4.2%
Mexico0.8%

See National Western Stock Show audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does National Western Stock Show have in United States?

National Western Stock Show has an estimated audience of 597,530 people in United States, concentrated in Colorado and Texas.

What is the gender split and age of National Western Stock Show fans?

49.2% of National Western Stock Show fans are female, 50.8% are male, with an average age of 41.2 years.

Which brands do National Western Stock Show fans like most?

National Western Stock Show fans show strongest brand affinity for PSV Eindhoven (64.18×), Colorado Avalanche (14.03×), and Ariat (14.65×) over the country average.

Where do National Western Stock Show fans live in United States?

National Western Stock Show fans in United States are most concentrated in Colorado (reach 304,244), Texas (reach 13,868), and California (reach 6,579). These three regions account for the largest share of the active audience.

What other brands do National Western Stock Show fans also like?

Beyond National Western Stock Show itself, the audience over-indexes on Colorado Avalanche (14.03×), Ariat (14.65×), Stetson (29.49×), and Willie Nelson (8.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for National Western Stock Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.