Rascasse Audience Intelligence

National Western Stock Show Audience in United States

A data profile of the people who buy, follow and care about National Western Stock Show in United States — modelled from more than twelve digital signal sources. National Western Stock Show has an estimated audience of 598,210 people in United States.

#396among Event in United States#2580in Travel & Leisure

The average National Western Stock Show fan in United States is 41.2 years old, balanced, and lives primarily in Colorado.

The audience is concentrated in Colorado, Texas, California.

Top brand affinities include Colorado Avalanche, Stetson, Ariat, with strongest over-indexing on Colorado Avalanche (16.71× the country average).

Demographically, the National Western Stock Show audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical National Western Stock Show fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Colorado Avalanche.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National Western Stock Show profile in United States.

Audience size
598K
in United States
Gender
49.2%♀
50.8% male
Age
41.2
average years
Country rank
#32873
Event in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National Western Stock Show fans

49.2% are female, 50.8% are male, average age 41.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for National Western Stock Show audience in United States
MetricValue
Female49.2%
Male50.8%
Average age41.2
Estimated audience size598,210
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the National Western Stock Show audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4923%
50+23%
Fig. 04

Worldwide distribution

93.2%

of the worldwide National Western Stock Show audience comes from United States.

Worldwide audience distribution share by country for National Western Stock Show
CountryShare
United States93.2%
Canada4.2%
Mexico0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National Western Stock Show audience in United States is strongest.

Fig. 05

Top regions by affinity

National Western Stock Show fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~300K33.27×
02Wyoming~4K4.36×
03South Dakota~2K1.19×
04Nebraska~4K1.18×
05Montana~2K1.11×
06North Dakota~1K0.85×
07Delaware~1K0.82×
08Alaska~1K0.82×
09Rhode Island~2K0.81×
10Iowa~4K0.79×
11Kansas~4K0.76×
12Maine~2K0.76×
13West Virginia~2K0.75×
14New Hampshire~2K0.75×
15Hawaii~2K0.74×
16Oklahoma~5K0.73×
17Mississippi~3K0.70×
18Connecticut~4K0.68×
19New Mexico~2K0.68×
20Washington, District of Columbia~1K0.67×
21Idaho~2K0.65×
22Alabama~5K0.61×
23South Carolina~5K0.59×
24Louisiana~4K0.58×
25Arkansas~3K0.57×
26Utah~3K0.55×
27Kentucky~4K0.54×
28Nevada~3K0.54×
29Maryland~5K0.53×
30New Jersey~8K0.50×
31Massachusetts~6K0.49×
32Oregon~3K0.46×
33Missouri~4K0.44×
34Tennessee~5K0.42×
35Wisconsin~4K0.42×
36Minnesota~4K0.41×
37Indiana~4K0.40×
38Georgia~7K0.39×
39Michigan~6K0.39×
40Virginia~5K0.38×
41North Carolina~7K0.37×
42Arizona~4K0.37×
43Washington~4K0.36×
44Pennsylvania~7K0.34×
45Ohio~6K0.32×
46Illinois~6K0.29×
47Texas~10K0.27×
48New York~9K0.26×
49Florida~10K0.25×
50California~10K0.18×
Fig. 06

Affinity by region

Affinity by region — National Western Stock Show, United States
0.18×1.00×33.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the National Western Stock Show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for National Western Stock Show audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires36.30×
02AppaloosaPets & Animals29.41×
03Bauer HockeySports20.00×
04Sport Club Corinthians PaulistaSports20.00×
05Hank WilliamsMusic & Radio18.21×
06Colorado AvalancheSports16.71×
07AriatFashion & Accessoires15.43×
08Waylon JenningsMusic & Radio13.52×
09Kentucky DerbySports12.85×
10Wrangler (jeans)Fashion & Accessoires12.75×
11Alan JacksonMusic & Radio10.82×
12Colorado RockiesSports10.80×
13Willie NelsonMusic & Radio9.50×
14Rural KingHome & Garden8.62×
15Weather forecastingHome & Garden6.52×
16Tractor Supply CompanyShopping4.45×
17Renewable energyBusiness & Career4.10×
18Solar energyHome & Garden3.65×
197-ElevenShopping3.52×
20GeneticsKids & Family3.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the National Western Stock Show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by National Western Stock Show audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
Convenience OrientationPREMIUM2.01×
Need for SecurityCONSERVATISM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by National Western Stock Show audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.75×
Healthy LifestyleBALANCE0.76×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does National Western Stock Show have in United States?

National Western Stock Show has an estimated audience of 598,210 people in United States, concentrated in Colorado and Texas.

02

What is the gender split and age of National Western Stock Show fans?

49.2% of National Western Stock Show fans are female, 50.8% are male, with an average age of 41.2 years.

03

Which brands do National Western Stock Show fans like most?

National Western Stock Show fans show strongest brand affinity for Colorado Avalanche (16.71×), Stetson (36.3×), and Ariat (15.43×) over the country average.

04

Where do National Western Stock Show fans live in United States?

National Western Stock Show fans in United States are most concentrated in Colorado (reach ~300K), Texas (reach ~10K), and California (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do National Western Stock Show fans also like?

Beyond National Western Stock Show itself, the audience over-indexes on Stetson (36.3×), Ariat (15.43×), Wrangler (jeans) (12.75×), and Appaloosa (29.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National Western Stock Show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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