Rascasse Audience Intelligence

Steer wrestling Audience in United States

A data profile of the people who buy, follow and care about Steer wrestling in United States — modelled from more than twelve digital signal sources. Steer wrestling has an estimated audience of 727,575 people in United States.

#250among Sport in United States#340among Event in United States#2751in Sports

The average Steer wrestling fan in United States is 41.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Stetson, Ariat, FedEx, with strongest over-indexing on Stetson (36.08× the country average).

Demographically, the Steer wrestling audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steer wrestling fan in United States is balanced, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for Stetson.

Category: Sports · Type: Event · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steer wrestling profile in United States.

Audience size
728K
in United States
Gender
47.8%♀
52.2% male
Age
41.2
average years
Country rank
#29209
Event in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steer wrestling fans

47.8% are female, 52.2% are male, average age 41.2.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Steer wrestling audience in United States
MetricValue
Female47.8%
Male52.2%
Average age41.2
Estimated audience size727,575
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Steer wrestling audience in United States
Age bracketShare%
16-1916%
20-2919%
30-3918%
40-4921%
50+26%
Fig. 04

Worldwide distribution

88.4%

of the worldwide Steer wrestling audience comes from United States.

Worldwide audience distribution share by country for Steer wrestling
CountryShare
United States88.4%
Canada3.5%
Australia3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steer wrestling audience in United States is strongest.

Fig. 05

Top regions by affinity

Steer wrestling fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~3K2.53×
02Montana~5K2.45×
03Utah~10K1.88×
04Oklahoma~10K1.82×
05South Dakota~3K1.80×
06Idaho~6K1.72×
07North Dakota~2K1.55×
08Texas~90K1.38×
09New Mexico~5K1.32×
10Colorado~10K1.27×
11Nebraska~5K1.26×
12Missouri~10K1.19×
13Kansas~7K1.17×
14Arizona~20K1.13×
15Arkansas~6K1.08×
16Kentucky~10K1.07×
17Louisiana~10K1.06×
18Oregon~9K1.04×
19Mississippi~6K1.04×
20Nevada~7K1.02×
21Alaska~2K1.00×
22Iowa~6K0.98×
23Alabama~10K0.94×
24Washington, District of Columbia~2K0.94×
25Rhode Island~2K0.90×
26Delaware~2K0.90×
27West Virginia~3K0.89×
28Maine~2K0.89×
29Hawaii~3K0.88×
30New Hampshire~3K0.88×
31Tennessee~10K0.84×
32Washington~10K0.82×
33Connecticut~6K0.79×
34Minnesota~8K0.78×
35South Carolina~8K0.76×
36Indiana~10K0.73×
37Wisconsin~8K0.72×
38North Carolina~10K0.68×
39Maryland~8K0.68×
40Georgia~20K0.67×
41Massachusetts~9K0.66×
42Virginia~10K0.64×
43Michigan~10K0.62×
44Ohio~10K0.61×
45New Jersey~10K0.60×
46Pennsylvania~10K0.59×
47Illinois~10K0.59×
48California~50K0.57×
49Florida~30K0.53×
50New York~20K0.46×
Fig. 06

Affinity by region

Affinity by region — Steer wrestling, United States
0.46×1.00×2.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steer wrestling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steer wrestling audience
#·InterestCategoryAffinity×
01StetsonFashion & Accessoires36.08×
02AppaloosaPets & Animals28.49×
03Sport Club Corinthians PaulistaSports20.00×
04Hank WilliamsMusic & Radio17.54×
05AriatFashion & Accessoires16.04×
06Kentucky DerbySports15.84×
07Wrangler (jeans)Fashion & Accessoires13.47×
08Waylon JenningsMusic & Radio13.22×
09Alan JacksonMusic & Radio10.29×
10Willie NelsonMusic & Radio9.11×
11MongoliaTravel & Leisure8.24×
12Weather forecastingHome & Garden5.76×
13FedExBusiness & Career5.40×
14Renewable energyBusiness & Career4.98×
15San Antonio SpursSports4.53×
16Sustainable energyHome & Garden4.45×
17RodeoSports4.20×
18Tractor Supply CompanyShopping4.09×
19Solar energyHome & Garden3.83×
20Mortgage loansBusiness & Career3.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steer wrestling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steer wrestling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.28×
Convenience OrientationPREMIUM1.74×
Family OrientationCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steer wrestling audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.71×
Early Adopter MentalityPOWER0.73×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steer wrestling have in United States?

Steer wrestling has an estimated audience of 727,575 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Steer wrestling fans?

47.8% of Steer wrestling fans are female, 52.2% are male, with an average age of 41.2 years.

03

Which brands do Steer wrestling fans like most?

Steer wrestling fans show strongest brand affinity for Stetson (36.08×), Ariat (16.04×), and FedEx (5.4×) over the country average.

04

Where do Steer wrestling fans live in United States?

Steer wrestling fans in United States are most concentrated in Texas (reach ~90K), California (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Steer wrestling fans also like?

Beyond Steer wrestling itself, the audience over-indexes on Ariat (16.04×), FedEx (5.4×), Wrangler (jeans) (13.47×), and Kentucky Derby (15.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Steer wrestling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steer wrestling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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