BSN Audience in United States

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BSN has an estimated audience of 654,411 people in United States. 44.5% are female, 55.5% are male, average age 33.5. Top regions: California, Texas, Florida. Top brand affinities: Nursing College, Educational Commission for Foreign Medical Graduates, Stockyards Championship Rodeo, Education Week, Teaching Resources.

The average BSN fan in United States is 33.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nursing College, Educational Commission for Foreign Medical Graduates, Stockyards Championship Rodeo, with strongest over-indexing on Nursing College (60.97× the country average). Demographically, the BSN audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Quality Awareness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of BSN fans

Demographic split for BSN audience in United States
MetricValue
Female44.5%
Male55.5%
Average age33.5
Estimated audience size654,411

Audience persona

The typical BSN fan in United States is more male, around 33.5 years old, with strong Quality Awareness tendencies and a notable affinity for Nursing College.

Top regions in United States

Top regions ranked by reach for BSN in United States
RegionReachAffinity
California84,0431.17×
Texas73,2941.3×
Florida67,6431.53×
New York38,1041.04×
Pennsylvania23,1831.05×
Illinois22,9121.05×
Georgia22,1081.1×
Ohio21,8961.09×
North Carolina21,6811.1×
New Jersey16,8921.01×
Michigan16,8750.99×
Virginia16,8341.06×
Tennessee14,3951.1×
Arizona13,1630.99×
Massachusetts11,8750.92×
Washington11,3850.87×
Indiana11,3750.95×
Alabama11,3031.24×
Louisiana10,9101.29×
Maryland10,7270.95×
Missouri10,0880.96×
South Carolina10,0531.02×
Kentucky9,6001.17×
Minnesota9,0700.97×
Wisconsin8,9720.91×
Oklahoma8,1541.12×
Colorado8,1100.79×
Mississippi7,6711.42×
Connecticut7,4201.13×
Oregon6,3060.84×
Nevada6,2840.99×
Arkansas5,9011.09×
Kansas5,6321.09×
Iowa5,2740.98×
Utah5,0370.86×
West Virginia3,9151.28×
New Mexico3,8051.16×
Nebraska3,0540.93×
Idaho2,5810.79×
Hawaii2,4340.87×
Rhode Island2,3741.14×
Washington, District of Columbia1,7530.89×
New Hampshire1,7100.66×
Maine1,6970.72×
North Dakota1,5481.15×
Delaware1,4870.82×
South Dakota1,2050.8×
Montana1,1490.63×
Alaska1,1060.79×
Vermont6640.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BSN audience
BrandAffinityCategory
Nursing College60.97×Business & Career
Educational Commission for Foreign Medical Graduates56.99×
Stockyards Championship Rodeo52.76×Sports
Education Week26.73×News
Teaching Resources17.96×
Medical Students15.48×Business & Career
Epic Fails30.31×Internet & Social Media
Fort Worth Stock Show & Rodeo28.38×Sports
American Nurses Association15.68×Business & Career
LVN62.63×
Old Gringo Boots49.88×Fashion & Accessoires
All India Institute of Medical Sciences33.22×Business & Career
Movies1.51×Movies & TV
Riz Ahmed17.74×Movies & TV
Mangaka8.05×Literature
Saba University School of Medicine44.68×Business & Career
Rose McGowan11.49×Movies & TV
Nurse education5.91×Kids & Family
School of Nursing and Health Studies20.94×
Shōnen manga4.35×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BSN audience
TraitClusterScore
Quality AwarenessPREMIUM1.73
LGBTQ+ IdentityOPEN1.47
Luxury OrientationPREMIUM1.23
PatriotismCONSERVATISM1.12
Early Adopter MentalityPOWER1.09
Family OrientationCONSERVATISM1.08

Worldwide distribution

Worldwide audience distribution share by country for BSN
CountryShare
Malaysia66.4%
United States8.2%
Japan6.5%

See BSN audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does BSN have in United States?

BSN has an estimated audience of 654,411 people in United States, concentrated in California and Texas.

What is the gender split and age of BSN fans?

44.5% of BSN fans are female, 55.5% are male, with an average age of 33.5 years.

Which brands do BSN fans like most?

BSN fans show strongest brand affinity for Nursing College (60.97×), Educational Commission for Foreign Medical Graduates (56.99×), and Stockyards Championship Rodeo (52.76×) over the country average.

Where do BSN fans live in United States?

BSN fans in United States are most concentrated in California (reach 84,043), Texas (reach 73,294), and Florida (reach 67,643). These three regions account for the largest share of the active audience.

What other brands do BSN fans also like?

Beyond BSN itself, the audience over-indexes on Educational Commission for Foreign Medical Graduates (56.99×), Stockyards Championship Rodeo (52.76×), Education Week (26.73×), and Teaching Resources (17.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.