Rascasse Audience Intelligence

BSN Target Market in United States

A data profile of the people who buy, follow and care about BSN in United States — modelled from more than twelve digital signal sources. BSN has an estimated audience of 650,449 people in United States.

#3212among Brand in United States#864in Health

The average BSN fan in United States is 33.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nursing College, Educational Commission for Foreign Medical Graduates, Stockyards Championship Rodeo, with strongest over-indexing on Nursing College (60.97× the country average).

Demographically, the BSN audience skews more male with an average age of 33.5, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BSN fan in United States is more male, around 33.5 years old, with strong Mindfulness tendencies and a notable affinity for Nursing College.

Category: Health · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BSN profile in United States.

Audience size
650K
in United States
Gender
44.5%♀
55.5% male
Age
33.5
average years
Country rank
#31267
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of BSN

44.5% are female, 55.5% are male, average age 33.5.

Fig. 02

Gender split

44.5%
Female
55.5%
Male
Demographic split for BSN audience in United States
MetricValue
Female44.5%
Male55.5%
Average age33.5
Estimated audience size650,449
Fig. 03

Age distribution

Ø 33.5
average years
Age distribution of the BSN audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3920%
40-4914%
50+10%
Fig. 04

Worldwide distribution

8.1%

of the worldwide BSN audience comes from United States.

Worldwide audience distribution share by country for BSN
CountryShare
Malaysia66.4%
United States8.1%
Japan6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BSN audience in United States is strongest.

Fig. 05

Top regions by affinity

BSN customers by region in United States
#RegionReachAffinity×
01Mississippi~8K1.52×
02Alabama~10K1.38×
03Florida~60K1.34×
04Texas~70K1.32×
05Louisiana~10K1.32×
06West Virginia~4K1.27×
07Oklahoma~9K1.26×
08North Dakota~2K1.24×
09Kansas~6K1.19×
10Kentucky~10K1.18×
11Arkansas~6K1.16×
12New Mexico~4K1.15×
13California~80K1.10×
14Connecticut~7K1.07×
15Georgia~20K1.06×
16Tennessee~10K1.06×
17Ohio~20K1.04×
18Rhode Island~2K1.04×
19South Carolina~10K1.02×
20Iowa~5K1.02×
21Nebraska~3K1.02×
22Illinois~20K1.01×
23North Carolina~20K1.01×
24Virginia~20K0.99×
25Indiana~10K0.99×
26Pennsylvania~20K0.98×
27Missouri~10K0.98×
28Michigan~20K0.96×
29Nevada~6K0.95×
30New Jersey~20K0.94×
31Minnesota~9K0.94×
32New York~30K0.93×
33Arizona~10K0.93×
34Alaska~1K0.93×
35Wisconsin~9K0.92×
36South Dakota~1K0.92×
37Delaware~2K0.91×
38Maryland~10K0.90×
39Idaho~3K0.89×
40Hawaii~3K0.89×
41Massachusetts~10K0.86×
42Oregon~6K0.85×
43Washington~10K0.84×
44Utah~5K0.84×
45Washington, District of Columbia~2K0.83×
46Maine~2K0.79×
47Colorado~8K0.78×
48Vermont<1K0.78×
49Montana~1K0.76×
50New Hampshire~2K0.73×
Fig. 06

Affinity by region

Affinity by region — BSN, United States
0.73×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BSN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BSN audience
#·InterestCategoryAffinity×
01LVNTopic62.63×
02Nursing CollegeBusiness & Career60.97×
03Educational Commission for Foreign Medical GraduatesTopic56.99×
04Stockyards Championship RodeoSports52.76×
05Old Gringo BootsFashion & Accessoires49.88×
06Saba University School of MedicineBusiness & Career44.68×
07All India Institute of Medical SciencesBusiness & Career33.22×
08Epic FailsInternet & Social Media30.31×
09Fort Worth Stock Show & RodeoSports28.38×
10Education WeekNews26.73×
11School of Nursing and Health StudiesTopic20.94×
12Teaching ResourcesTopic17.96×
13Riz AhmedMovies & TV17.74×
14American Nurses AssociationBusiness & Career15.68×
15Medical StudentsBusiness & Career15.48×
16Rose McGowanMovies & TV11.49×
17MangakaLiterature8.05×
18Nurse educationKids & Family5.91×
19Tom HollandMovies & TV4.49×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BSN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BSN audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.35×
Pet OwnershipJOY1.32×
Luxury OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BSN audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.59×
TraditionCONSERVATISM0.62×
Need for SecurityCONSERVATISM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is BSN's target market in United States?

BSN's target market in United States covers an estimated 650,449 people, concentrated in California and Texas.

02

What is the gender split and age of BSN customers?

44.5% of the BSN audience are female, 55.5% are male, with an average age of 33.5 years.

03

Which brands do BSN fans like most?

BSN fans show strongest brand affinity for Nursing College (60.97×), Educational Commission for Foreign Medical Graduates (56.99×), and Stockyards Championship Rodeo (52.76×) over the country average.

04

Where do BSN fans live in United States?

BSN fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BSN fans also like?

Beyond BSN itself, the audience over-indexes on Educational Commission for Foreign Medical Graduates (56.99×), Stockyards Championship Rodeo (52.76×), Education Week (26.73×), and Teaching Resources (17.96×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See BSN audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BSN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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