Fort Worth Stock Show & Rodeo Audience in United States

Fort Worth Stock Show & Rodeo logo

Fort Worth Stock Show & Rodeo has an estimated audience of 621,910 people in United States. 53.2% are female, 46.8% are male, average age 32.4. Top brand affinities: Tech News, Nebraska, Lulu 黃路梓茵, UK garage, Historic site.

Top brand affinities include Tech News, Nebraska, Lulu 黃路梓茵, with strongest over-indexing on Tech News (108.57× the country average). Demographically, the Fort Worth Stock Show & Rodeo audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Category: Sports · Type: Event · Subtype: Rodeo

Demographics of Fort Worth Stock Show & Rodeo fans

Demographic split for Fort Worth Stock Show & Rodeo audience in United States
MetricValue
Female53.2%
Male46.8%
Average age32.4
Estimated audience size621,910

Audience persona

The typical Fort Worth Stock Show & Rodeo fan in United States is balanced, around 32.4 years old, with strong DIY Mentality tendencies and a notable affinity for Tech News.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Worth Stock Show & Rodeo audience
BrandAffinityCategory
Tech News108.57×Technology & Electronics
Nebraska10.56×Travel & Leisure
Lulu 黃路梓茵9.21×Movies & TV
UK garage8.79×Music & Radio
Historic site5.94×Arts & Culture
Home staging5.8×Home & Garden
Pillow2.18×Home & Garden
Collectable1.54×Kids & Family
La Jolla8.62×Travel & Leisure
Jaws5.06×Movies & TV
Staycation2.55×Home & Garden
Nebraska Cornhuskers football2.77×Sports
JDSU2.32×Business & Career
Grinch2.49×Movies & TV
Jesse Plemons2.02×Movies & TV
Electrolyte2.58×Health
Stamp collecting2.48×Home & Garden
Glossier2.78×Beauty & Wellness
Hibachi3.9×Food & Beverages
Charlamagne Tha God4.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Worth Stock Show & Rodeo audience
TraitClusterScore
DIY MentalityTHRILL1.45
PatriotismCONSERVATISM1.24
CreativityOPEN1.22
Family OrientationCONSERVATISM1.18
Community OrientationOPEN1.09
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Fort Worth Stock Show & Rodeo
CountryShare
United States95.7%
Japan1.5%
Mexico1.1%

See Fort Worth Stock Show & Rodeo audiences in other countries

More Rodeo audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth Stock Show & Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.