Fort Worth Stock Show & Rodeo Audience in United States

Fort Worth Stock Show & Rodeo has an estimated audience of 621,910 people in United States. 53.2% are female, 46.8% are male, average age 32.4. Top brand affinities: PSV Eindhoven, Boot Barn, Pixiv, Dallas Stars, Planet Fitness.

Top brand affinities include PSV Eindhoven, Boot Barn, Pixiv, with strongest over-indexing on PSV Eindhoven (122.73× the country average). Demographically, the Fort Worth Stock Show & Rodeo audience skews balanced with an average age of 32.4, and over-indexes on personality traits such as DIY Mentality, Patriotism.

Category: Sports · Type: Event · Subtype: Rodeo

Demographics of Fort Worth Stock Show & Rodeo fans

Demographic split for Fort Worth Stock Show & Rodeo audience in United States
MetricValue
Female53.2%
Male46.8%
Average age32.4
Estimated audience size621,910

Audience persona

The typical Fort Worth Stock Show & Rodeo fan in United States is balanced, around 32.4 years old, with strong DIY Mentality tendencies and a notable affinity for PSV Eindhoven.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fort Worth Stock Show & Rodeo audience
BrandAffinityCategory
PSV Eindhoven122.73×Sports
Boot Barn19.5×Fashion & Accessoires
Pixiv20×Internet & Social Media
Dallas Stars10.56×Sports
Planet Fitness3.54×Sports
Diaper bag5.61×Kids & Family
Hank Williams Jr.15.95×Music & Radio
Kayak5.36×Travel & Leisure
Changing Habits13.89×Health
Golf Channel3.79×Sports
Ariat8.91×Fashion & Accessoires
Deutsche Eishockey Liga23.47×Sports
Rodeo3.82×Sports
Whataburger3.67×Food & Beverages
Bordeaux wine14.89×Food & Beverages
Cane Corso5.92×Food & Beverages
United Airlines2.75×Travel & Leisure
Know Your Meme9.61×Internet & Social Media
Funko5.5×Kids & Family
Universal Studios5.61×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fort Worth Stock Show & Rodeo audience
TraitClusterScore
DIY MentalityTHRILL1.45
PatriotismCONSERVATISM1.24
CreativityOPEN1.22
Family OrientationCONSERVATISM1.18
Community OrientationOPEN1.09
IndividualismJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Fort Worth Stock Show & Rodeo
CountryShare
United States95.7%
Japan1.5%
Mexico1.1%

See Fort Worth Stock Show & Rodeo audiences in other countries

More Rodeo audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Fort Worth Stock Show & Rodeo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.