Friesian horse Audience in United States

Friesian horse has an estimated audience of 569,209 people in United States. 60.7% are female, 39.3% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Google Maps, Appaloosa, Google News, Indeed.com.

The average Friesian horse fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Google Maps, Appaloosa, with strongest over-indexing on Capital One (10.37× the country average). Demographically, the Friesian horse audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Friesian horse fans

Demographic split for Friesian horse audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.6
Estimated audience size569,209

Audience persona

The typical Friesian horse fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Friesian horse in United States
RegionReachAffinity
California65,9101.05×
Texas58,1701.19×
Florida32,9610.86×
New York20,0490.63×
North Carolina17,4741.02×
Georgia15,1570.86×
Ohio14,8880.85×
Illinois14,6130.77×
Washington14,5921.28×
Pennsylvania13,7580.72×
Michigan13,6360.92×
Tennessee12,6311.11×
Arizona12,4941.07×
Virginia11,9440.86×
Indiana10,2890.99×
Colorado10,1521.13×
Missouri9,7571.06×
Oregon8,5391.31×
Kentucky8,3941.18×
Oklahoma8,0741.28×
Wisconsin7,9810.93×
South Carolina7,9790.93×
Alabama7,9080.99×
Minnesota7,2360.89×
Utah7,0681.39×
Louisiana6,7630.92×
Massachusetts6,7440.6×
New Jersey6,5860.45×
Maryland6,0500.62×
Arkansas5,8341.24×
Kansas5,0721.13×
Nevada4,9440.9×
Idaho4,8351.69×
Iowa4,8281.03×
Mississippi4,5250.96×
Connecticut4,0000.7×
West Virginia3,0391.15×
New Mexico2,9301.03×
Montana2,8191.79×
Nebraska2,6710.94×
Maine2,3681.16×
New Hampshire2,3451.05×
Alaska1,5671.29×
South Dakota1,4081.07×
Hawaii1,3440.55×
Wyoming1,3011.54×
North Dakota1,2091.03×
Vermont1,1561.16×
Rhode Island1,0890.6×
Washington, District of Columbia1,0030.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Friesian horse audience
BrandAffinityCategory
Capital One10.37×Business & Career
Google Maps9.3×Internet & Social Media
Appaloosa68.49×Pets & Animals
Google News11.64×News
Indeed.com8.13×Business & Career
CarGurus10.78×Cars & Mobility
AccuWeather10.35×Home & Garden
Circle K10.78×Shopping
Casetify27.07×Technology & Electronics
Clint Eastwood13.45×Movies & TV
Jeopardy!22.33×Movies & TV
Diane Keaton9.12×Movies & TV
John Wayne22.4×Movies & TV
Enterprise Rent-A-Car8.58×Cars & Mobility
Billy Bob Thornton12.29×Movies & TV
Matthew McConaughey12.6×Movies & TV
PSV Eindhoven47.45×Sports
Beetlejuice5.88×Movies & TV
Mongolia11.01×Travel & Leisure
The Bold and the Beautiful20.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Friesian horse audience
TraitClusterScore
PatriotismCONSERVATISM1.63
Community OrientationOPEN1.5
Pet OwnershipJOY1.34
SustainabilityBALANCE1.31
TraditionCONSERVATISM1.3
IndividualismJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Friesian horse
CountryShare
United States37.6%
Netherlands8.0%
Germany5.7%

See Friesian horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Friesian horse have in United States?

Friesian horse has an estimated audience of 569,209 people in United States, concentrated in California and Texas.

What is the gender split and age of Friesian horse fans?

60.7% of Friesian horse fans are female, 39.3% are male, with an average age of 42.6 years.

Which brands do Friesian horse fans like most?

Friesian horse fans show strongest brand affinity for Capital One (10.37×), Google Maps (9.3×), and Appaloosa (68.49×) over the country average.

Where do Friesian horse fans live in United States?

Friesian horse fans in United States are most concentrated in California (reach 65,910), Texas (reach 58,170), and Florida (reach 32,961). These three regions account for the largest share of the active audience.

What other brands do Friesian horse fans also like?

Beyond Friesian horse itself, the audience over-indexes on Google Maps (9.3×), Appaloosa (68.49×), Google News (11.64×), and Indeed.com (8.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Friesian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.