Rascasse Audience Intelligence

Friesian horse Audience in United States

A data profile of the people who buy, follow and care about Friesian horse in United States — modelled from more than twelve digital signal sources. Friesian horse has an estimated audience of 569,209 people in United States.

#10867among Topic in United States#500in Pets & Animals

The average Friesian horse fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Appaloosa, Mongolia, Kentucky Derby, with strongest over-indexing on Appaloosa (81.15× the country average).

Demographically, the Friesian horse audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Friesian horse fan in United States is more female, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Appaloosa.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Friesian horse profile in United States.

Audience size
569K
in United States
Gender
60.7%♀
39.3% male
Age
42.6
average years
Country rank
#33915
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Friesian horse fans

60.7% are female, 39.3% are male, average age 42.6.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Friesian horse audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.6
Estimated audience size569,209
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Friesian horse audience in United States
Age bracketShare%
16-1920%
20-2913%
30-3914%
40-4919%
50+35%
Fig. 04

Worldwide distribution

37.6%

of the worldwide Friesian horse audience comes from United States.

Worldwide audience distribution share by country for Friesian horse
CountryShare
United States37.6%
Netherlands7.9%
Germany5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Friesian horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Friesian horse fans by region: top regions in United States
#RegionReachAffinity×
01Montana~3K1.72×
02Idaho~5K1.65×
03Wyoming~1K1.50×
04Utah~7K1.36×
05Oregon~8K1.28×
06Oklahoma~8K1.28×
07Alaska~2K1.26×
08Arkansas~6K1.24×
09Washington~10K1.20×
10Vermont~1K1.20×
11Texas~60K1.17×
12Kentucky~8K1.17×
13South Dakota~2K1.16×
14West Virginia~3K1.14×
15Maine~2K1.14×
16Kansas~5K1.12×
17Colorado~10K1.11×
18Tennessee~10K1.08×
19North Dakota~1K1.08×
20Missouri~10K1.06×
21Arizona~10K1.04×
22New Mexico~3K1.04×
23California~60K1.03×
24Iowa~5K1.02×
25New Hampshire~2K1.02×
26Nebraska~3K1.01×
27North Carolina~20K0.99×
28Alabama~8K0.98×
29Indiana~10K0.97×
30Wisconsin~8K0.97×
31Mississippi~5K0.97×
32Louisiana~7K0.95×
33South Carolina~8K0.92×
34Nevada~5K0.91×
35Minnesota~7K0.88×
36Michigan~10K0.87×
37Georgia~20K0.86×
38Virginia~10K0.86×
39Ohio~10K0.83×
40Florida~30K0.81×
41Illinois~10K0.76×
42Pennsylvania~10K0.73×
43Rhode Island~1K0.71×
44Connecticut~4K0.69×
45Delaware~1K0.69×
46Hawaii~2K0.67×
47Maryland~6K0.63×
48Massachusetts~7K0.62×
49New York~20K0.57×
50New Jersey~7K0.47×
Fig. 06

Affinity by region

Affinity by region — Friesian horse, United States
0.47×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Friesian horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Friesian horse audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals81.15×
02StrombergMovies & TV61.33×
03Kentucky DerbySports17.36×
04MongoliaTravel & Leisure11.50×
05Arabian horsePets & Animals10.47×
06Wrangler (jeans)Fashion & Accessoires7.50×
07Sustainable energyHome & Garden6.11×
08Renewable energyBusiness & Career5.80×
09Weather forecastingHome & Garden5.67×
10QVCMovies & TV4.72×
11FedExBusiness & Career4.70×
12Tractor Supply CompanyShopping3.78×
13First class travelTravel & Leisure3.64×
14Solar energyHome & Garden3.50×
15Veterinary medicineBusiness & Career3.21×
16Discount storesShopping3.06×
17Mortgage loansBusiness & Career2.96×
18PinterestInternet & Social Media2.51×
19LivestockPets & Animals2.22×
20FurnitureHome & Garden1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Friesian horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Friesian horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.51×
Family OrientationCONSERVATISM2.09×
SustainabilityBALANCE2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Friesian horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Design AffinityPREMIUM0.69×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Friesian horse have in United States?

Friesian horse has an estimated audience of 569,209 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Friesian horse fans?

60.7% of Friesian horse fans are female, 39.3% are male, with an average age of 42.6 years.

03

Which brands do Friesian horse fans like most?

Friesian horse fans show strongest brand affinity for Appaloosa (81.15×), Mongolia (11.5×), and Kentucky Derby (17.36×) over the country average.

04

Where do Friesian horse fans live in United States?

Friesian horse fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Friesian horse fans also like?

Beyond Friesian horse itself, the audience over-indexes on Mongolia (11.5×), Kentucky Derby (17.36×), Renewable energy (5.8×), and Sustainable energy (6.11×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Friesian horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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