Western saddle Audience in United States

Western saddle has an estimated audience of 784,172 people in United States. 56.9% are female, 43.1% are male, average age 43.2. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Google Maps, Capital One, Diabetes mellitus awareness, Sarah Jessica Parker.

The average Western saddle fan in United States is 43.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Google Maps, Capital One, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Western saddle audience skews more female with an average age of 43.2, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Western saddle fans

Demographic split for Western saddle audience in United States
MetricValue
Female56.9%
Male43.1%
Average age43.2
Estimated audience size784,172

Audience persona

The typical Western saddle fan in United States is more female, around 43.2 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Western saddle in United States
RegionReachAffinity
California70,7200.82×
Texas52,1710.77×
Florida38,5070.73×
North Carolina25,2961.07×
New York24,6050.56×
Pennsylvania22,7870.86×
Ohio21,4870.89×
Georgia19,5540.81×
Tennessee18,3711.17×
Michigan17,6570.86×
Virginia17,2560.9×
Illinois16,7370.64×
Kentucky15,3821.56×
Washington15,1980.97×
Colorado14,2911.16×
Arizona13,5060.84×
Indiana13,1500.92×
South Carolina12,5181.06×
Alabama12,0461.1×
Missouri11,9510.95×
Wisconsin11,6650.99×
Oregon10,5491.17×
Oklahoma10,3111.18×
Minnesota10,2660.91×
Louisiana9,6640.96×
Massachusetts9,3880.61×
Maryland9,1250.68×
Utah8,8661.26×
New Jersey8,2250.41×
Iowa7,1441.11×
Mississippi6,8711.06×
Arkansas6,8261.06×
Idaho6,6191.68×
Kansas6,3831.03×
West Virginia5,6211.54×
Connecticut5,6080.71×
Montana4,6652.14×
New Mexico4,3041.09×
Nevada4,2910.57×
New Hampshire3,6971.2×
Maine3,6491.3×
Nebraska3,6200.92×
South Dakota2,2141.22×
Hawaii2,1840.65×
Wyoming2,1691.87×
Vermont2,0181.47×
North Dakota1,8111.12×
Rhode Island1,5180.61×
Delaware1,3230.61×
Washington, District of Columbia1,2200.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Western saddle audience
BrandAffinityCategory
Autism Awareness19.03×Health
Google Maps7.4×Internet & Social Media
Capital One7.47×Business & Career
Diabetes mellitus awareness12.48×Health
Sarah Jessica Parker22.11×Movies & TV
CarGurus9.44×Cars & Mobility
AccuWeather9.79×Home & Garden
Mongolia14.3×Travel & Leisure
Circle K10.02×Shopping
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Appaloosa44.62×Pets & Animals
Kendra Scott13.9×Fashion & Accessoires
Indeed.com5.17×Business & Career
Google News6.82×News
Sam Elliott10.88×Movies & TV
Income tax13.19×Business & Career
MSN4.33×News
Enterprise Rent-A-Car6.2×Cars & Mobility
Clint Eastwood9.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Western saddle audience
TraitClusterScore
PatriotismCONSERVATISM1.91
Community OrientationOPEN1.37
Luxury OrientationPREMIUM1.37
ExtroversionTHRILL1.25
TraditionCONSERVATISM1.22
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Western saddle
CountryShare
United States58.9%
Germany8.7%
Australia6.0%

See Western saddle audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Western saddle have in United States?

Western saddle has an estimated audience of 784,172 people in United States, concentrated in California and Texas.

What is the gender split and age of Western saddle fans?

56.9% of Western saddle fans are female, 43.1% are male, with an average age of 43.2 years.

Which brands do Western saddle fans like most?

Western saddle fans show strongest brand affinity for Autism Awareness (19.03×), Google Maps (7.4×), and Capital One (7.47×) over the country average.

Where do Western saddle fans live in United States?

Western saddle fans in United States are most concentrated in California (reach 70,720), Texas (reach 52,171), and Florida (reach 38,507). These three regions account for the largest share of the active audience.

What other brands do Western saddle fans also like?

Beyond Western saddle itself, the audience over-indexes on Google Maps (7.4×), Capital One (7.47×), Diabetes mellitus awareness (12.48×), and Sarah Jessica Parker (22.11×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Western saddle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.