A data profile of the people who buy, follow and care about Team penning in United States — modelled from more than twelve digital signal sources. Team penning has an estimated audience of 334,232 people in United States.
The average Team penning fan in United States is 46.2 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Appaloosa, Mongolia, Kentucky Derby, with strongest over-indexing on Appaloosa (75.11× the country average).
Demographically, the Team penning audience skews balanced with an average age of 46.2, and over-indexes on personality traits such as Community Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Team penning fan in United States is balanced, around 46.2 years old, with strong Community Orientation tendencies and a notable affinity for Appaloosa.
The key figures that characterise the Team penning profile in United States.
48.2% are female, 51.8% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 46.2 |
| Estimated audience size | 334,232 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 11% | |
| 30-39 | 15% | |
| 40-49 | 21% | |
| 50+ | 42% |
of the worldwide Team penning audience comes from United States.
| Country | Share |
|---|---|
| United States | 62.4% |
| Australia | 19.1% |
| Brazil | 7.4% |
Where the Team penning audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wyoming | <1K | 1.79× | |
| 02 | Montana | ~1K | 1.40× | |
| 03 | North Dakota | <1K | 1.37× | |
| 04 | South Dakota | ~1K | 1.35× | |
| 05 | Utah | ~4K | 1.30× | |
| 06 | Vermont | <1K | 1.26× | |
| 07 | Nebraska | ~2K | 1.21× | |
| 08 | Maine | ~1K | 1.12× | |
| 09 | Idaho | ~2K | 1.11× | |
| 10 | West Virginia | ~2K | 1.10× | |
| 11 | Delaware | ~1K | 1.10× | |
| 12 | Rhode Island | ~1K | 1.07× | |
| 13 | New Mexico | ~2K | 1.03× | |
| 14 | Hawaii | ~1K | 1.03× | |
| 15 | New Hampshire | ~1K | 1.03× | |
| 16 | Mississippi | ~3K | 1.02× | |
| 17 | Washington, District of Columbia | ~1K | 1.02× | |
| 18 | Arkansas | ~3K | 0.99× | |
| 19 | Oregon | ~4K | 0.98× | |
| 20 | Arizona | ~7K | 0.97× | |
| 21 | Iowa | ~3K | 0.97× | |
| 22 | Kansas | ~3K | 0.97× | |
| 23 | Oklahoma | ~4K | 0.96× | |
| 24 | Kentucky | ~4K | 0.94× | |
| 25 | Colorado | ~5K | 0.92× | |
| 26 | Louisiana | ~4K | 0.92× | |
| 27 | Connecticut | ~3K | 0.92× | |
| 28 | Nevada | ~3K | 0.92× | |
| 29 | Alabama | ~4K | 0.91× | |
| 30 | Missouri | ~5K | 0.89× | |
| 31 | South Carolina | ~4K | 0.89× | |
| 32 | Wisconsin | ~4K | 0.88× | |
| 33 | Minnesota | ~4K | 0.88× | |
| 34 | Tennessee | ~6K | 0.87× | |
| 35 | Indiana | ~5K | 0.87× | |
| 36 | Maryland | ~5K | 0.87× | |
| 37 | Washington | ~6K | 0.85× | |
| 38 | Massachusetts | ~6K | 0.85× | |
| 39 | Michigan | ~7K | 0.83× | |
| 40 | New Jersey | ~7K | 0.82× | |
| 41 | Virginia | ~7K | 0.82× | |
| 42 | Ohio | ~8K | 0.81× | |
| 43 | Georgia | ~8K | 0.81× | |
| 44 | North Carolina | ~8K | 0.80× | |
| 45 | Pennsylvania | ~9K | 0.79× | |
| 46 | Illinois | ~9K | 0.79× | |
| 47 | Florida | ~20K | 0.73× | |
| 48 | Texas | ~20K | 0.71× | |
| 49 | New York | ~10K | 0.70× | |
| 50 | California | ~20K | 0.59× |
The strongest cross-interests of the Team penning audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Appaloosa | Pets & Animals | 75.11× | ||
| 02 | Kentucky Derby | Sports | 22.06× | ||
| 03 | São Paulo FC | Sports | 20.00× | ||
| 04 | Sport Club Corinthians Paulista | Sports | 20.00× | ||
| 05 | Mongolia | Travel & Leisure | 16.45× | ||
| 06 | Arabian horse | Pets & Animals | 12.40× | ||
| 07 | Wrangler (jeans) | Fashion & Accessoires | 10.83× | ||
| 08 | Ice Hockey World Championships | Sports | 9.87× | ||
| 09 | Ariat | Fashion & Accessoires | 9.70× | ||
| 10 | San Antonio Spurs | Sports | 6.88× | ||
| 11 | Tractor Supply Company | Shopping | 6.17× | ||
| 12 | Veterinary medicine | Business & Career | 5.49× | ||
| 13 | Rail transport | Travel & Leisure | 4.03× | ||
| 14 | Livestock | Pets & Animals | 2.78× | ||
| 15 | Nonprofit organization | Politics & Society | 2.52× | ||
| 16 | Donald Trump | Politics & Society | 2.34× | ||
| 17 | Country music | Music & Radio | 2.29× | ||
| 18 | Home improvement | Home & Garden | 1.95× | ||
| 19 | Alcoholic beverages | Food & Beverages | 1.92× | ||
| 20 | Cooking | Food & Beverages | 1.81× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.34× | |
| Need for Security | CONSERVATISM | 1.87× | |
| Tradition | CONSERVATISM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Sustainability | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Team penning has an estimated audience of 334,232 people in United States, concentrated in California and Texas.
48.2% of Team penning fans are female, 51.8% are male, with an average age of 46.2 years.
Team penning fans show strongest brand affinity for Appaloosa (75.11×), Mongolia (16.45×), and Kentucky Derby (22.06×) over the country average.
Team penning fans in United States are most concentrated in California (reach ~20K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Team penning itself, the audience over-indexes on Mongolia (16.45×), Kentucky Derby (22.06×), Veterinary medicine (5.49×), and San Antonio Spurs (6.88×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Team penning. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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