Rascasse Audience Intelligence

Miniature horse Audience in United States

A data profile of the people who buy, follow and care about Miniature horse in United States — modelled from more than twelve digital signal sources. Miniature horse has an estimated audience of 1,514,564 people in United States.

#7243among Topic in United States#301in Pets & Animals

The average Miniature horse fan in United States is 47.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Appaloosa, Mary Elizabeth Winstead, FedEx, with strongest over-indexing on Appaloosa (43.66× the country average).

Demographically, the Miniature horse audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miniature horse fan in United States is more female, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Appaloosa.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miniature horse profile in United States.

Audience size
1.5M
in United States
Gender
64.5%♀
35.5% male
Age
47.9
average years
Country rank
#17629
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miniature horse fans

64.5% are female, 35.5% are male, average age 47.9.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for Miniature horse audience in United States
MetricValue
Female64.5%
Male35.5%
Average age47.9
Estimated audience size1,514,564
Fig. 03

Age distribution

Ø 47.9
average years
Age distribution of the Miniature horse audience in United States
Age bracketShare%
16-198%
20-2910%
30-3913%
40-4922%
50+46%
Fig. 04

Worldwide distribution

54.3%

of the worldwide Miniature horse audience comes from United States.

Worldwide audience distribution share by country for Miniature horse
CountryShare
United States54.3%
United Kingdom7.4%
Canada5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miniature horse audience in United States is strongest.

Fig. 05

Top regions by affinity

Miniature horse fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~20K1.35×
02Idaho~10K1.28×
03Kentucky~20K1.26×
04Arkansas~20K1.21×
05Oregon~20K1.20×
06Tennessee~40K1.19×
07West Virginia~8K1.18×
08Utah~20K1.17×
09Montana~5K1.16×
10Missouri~30K1.11×
11New Mexico~8K1.10×
12Washington~30K1.09×
13Colorado~30K1.09×
14Vermont~3K1.08×
15Indiana~30K1.06×
16Alabama~20K1.06×
17Kansas~10K1.06×
18Louisiana~20K1.04×
19Iowa~10K1.04×
20Arizona~30K1.03×
21Maine~6K1.03×
22New Hampshire~6K1.02×
23South Dakota~4K1.02×
24California~200K1.00×
25Minnesota~20K1.00×
26Mississippi~10K1.00×
27Hawaii~6K1.00×
28North Dakota~3K1.00×
29Nevada~10K0.97×
30Nebraska~7K0.97×
31Texas~100K0.96×
32North Carolina~40K0.95×
33South Carolina~20K0.95×
34Alaska~3K0.93×
35Michigan~40K0.91×
36Wisconsin~20K0.91×
37Ohio~40K0.90×
38Florida~90K0.89×
39Virginia~30K0.89×
40Connecticut~10K0.89×
41Pennsylvania~40K0.87×
42Massachusetts~30K0.86×
43Rhode Island~4K0.85×
44Georgia~40K0.84×
45Illinois~40K0.81×
46Delaware~3K0.80×
47Maryland~20K0.75×
48Washington, District of Columbia~3K0.75×
49New York~60K0.70×
50New Jersey~30K0.68×
Fig. 06

Affinity by region

Affinity by region — Miniature horse, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miniature horse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miniature horse audience
#·InterestCategoryAffinity×
01AppaloosaPets & Animals43.66×
02Mary Elizabeth WinsteadMovies & TV20.00×
03Kentucky DerbySports12.01×
04Group buyingShopping10.55×
05MongoliaTravel & Leisure8.43×
06Weather forecastingHome & Garden6.55×
07Sustainable energyHome & Garden5.96×
08Renewable energyBusiness & Career5.66×
09QVCMovies & TV5.63×
10Animal testingPolitics & Society5.20×
11FedExBusiness & Career4.95×
12Solar energyHome & Garden3.46×
13Mortgage loansBusiness & Career3.26×
14Discount storesShopping3.20×
15Veterinary medicineBusiness & Career3.19×
16PinterestInternet & Social Media2.93×
17Shopping mallsShopping2.64×
18McDonald'sFood & Beverages2.20×
19AirbnbTravel & Leisure2.13×
20FurnitureHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miniature horse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miniature horse audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
Community OrientationOPEN2.02×
Family OrientationCONSERVATISM2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miniature horse audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.57×
Design AffinityPREMIUM0.73×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miniature horse have in United States?

Miniature horse has an estimated audience of 1,514,564 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Miniature horse fans?

64.5% of Miniature horse fans are female, 35.5% are male, with an average age of 47.9 years.

03

Which brands do Miniature horse fans like most?

Miniature horse fans show strongest brand affinity for Appaloosa (43.66×), Mary Elizabeth Winstead (20×), and FedEx (4.95×) over the country average.

04

Where do Miniature horse fans live in United States?

Miniature horse fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Miniature horse fans also like?

Beyond Miniature horse itself, the audience over-indexes on Mary Elizabeth Winstead (20×), FedEx (4.95×), Renewable energy (5.66×), and Pinterest (2.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Miniature horse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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