Miniature horse Audience in United States

Miniature horse logo

Miniature horse has an estimated audience of 1,514,564 people in United States. 64.5% are female, 35.5% are male, average age 47.9. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Google Home, Goop, Governor of Michigan, Wok.

The average Miniature horse fan in United States is 47.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Google Home, Goop, with strongest over-indexing on Hibachi (16.01× the country average). Demographically, the Miniature horse audience skews more female with an average age of 47.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Miniature horse fans

Demographic split for Miniature horse audience in United States
MetricValue
Female64.5%
Male35.5%
Average age47.9
Estimated audience size1,514,564

Audience persona

The typical Miniature horse fan in United States is more female, around 47.9 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Miniature horse in United States
RegionReachAffinity
California168,0661.01×
Texas134,2351.03×
Florida95,2400.93×
New York60,2280.71×
Pennsylvania45,5760.89×
North Carolina45,5681×
Illinois43,1070.85×
Ohio41,9550.9×
Georgia40,9800.88×
Tennessee38,8021.28×
Michigan36,8790.93×
Washington33,9641.12×
Virginia32,6090.88×
Arizona31,6721.02×
Indiana30,5291.1×
Missouri28,7231.18×
Colorado26,7921.12×
Massachusetts26,4630.89×
New Jersey25,9790.67×
Kentucky24,2131.28×
Oklahoma23,3211.39×
Alabama22,8461.08×
South Carolina22,8391×
Louisiana20,9041.07×
Minnesota20,8490.96×
Oregon20,7301.19×
Wisconsin20,3390.89×
Maryland18,9060.73×
Utah16,2261.2×
Arkansas15,6861.26×
Nevada14,0190.96×
Iowa13,5741.09×
Connecticut13,4840.89×
Kansas12,9201.08×
Mississippi12,7071.02×
Idaho9,9411.31×
West Virginia8,7621.24×
New Mexico8,2941.09×
Nebraska7,1640.94×
Hawaii6,1350.94×
New Hampshire5,9891×
Maine5,6241.04×
Montana5,2301.24×
Rhode Island3,8140.79×
Washington, District of Columbia3,0930.68×
South Dakota3,0360.87×
Vermont2,8291.06×
North Dakota2,7590.89×
Alaska2,5880.8×
Delaware2,5760.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miniature horse audience
BrandAffinityCategory
Hibachi16.01×Food & Beverages
Google Home11.71×Technology & Electronics
Goop7.98×Internet & Social Media
Governor of Michigan10.39×Politics & Society
Wok9.04×Food & Beverages
Israel2.82×Travel & Leisure
El Paso County, Colorado15.26×Travel & Leisure
Grace Slick10.38×Music & Radio
headspace11×Health
Cherish (group)12.47×Music & Radio
Grinch4.53×Movies & TV
Collectable1.78×Kids & Family
Vocal harmony4.94×Music & Radio
Urban Outfitters1.88×Shopping
Ira Glass16.94×Music & Radio
Product design1.81×Business & Career
Nebraska Cornhuskers football3.26×Sports
UK garage4.9×Music & Radio
Voter registration4.1×Politics & Society
Jingoism1.85×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miniature horse audience
TraitClusterScore
PatriotismCONSERVATISM2.01
Community OrientationOPEN1.67
ExtroversionTHRILL1.53
SpiritualityBALANCE1.29
TraditionCONSERVATISM1.23
CreativityOPEN1.21

Worldwide distribution

Worldwide audience distribution share by country for Miniature horse
CountryShare
United States54.3%
United Kingdom7.4%
Canada5.1%

See Miniature horse audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Miniature horse have in United States?

Miniature horse has an estimated audience of 1,514,564 people in United States, concentrated in California and Texas.

What is the gender split and age of Miniature horse fans?

64.5% of Miniature horse fans are female, 35.5% are male, with an average age of 47.9 years.

Which brands do Miniature horse fans like most?

Miniature horse fans show strongest brand affinity for Hibachi (16.01×), Google Home (11.71×), and Goop (7.98×) over the country average.

Where do Miniature horse fans live in United States?

Miniature horse fans in United States are most concentrated in California (reach 168,066), Texas (reach 134,235), and Florida (reach 95,240). These three regions account for the largest share of the active audience.

What other brands do Miniature horse fans also like?

Beyond Miniature horse itself, the audience over-indexes on Google Home (11.71×), Goop (7.98×), Governor of Michigan (10.39×), and Wok (9.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miniature horse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.