Equestrian vaulting Audience in United States

Equestrian vaulting has an estimated audience of 2,666,423 people in United States. 64.3% are female, 35.7% are male, average age 43.8. Top regions: California, Texas, New York. Top brand affinities: Kia Sportage, Mongolia, Park Bo-gum, Appaloosa, Veterinary medicine.

The average Equestrian vaulting fan in United States is 43.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kia Sportage, Mongolia, Park Bo-gum, with strongest over-indexing on Kia Sportage (25.15× the country average). Demographically, the Equestrian vaulting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Equestrian vaulting fans

Demographic split for Equestrian vaulting audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.8
Estimated audience size2,666,423

Audience persona

The typical Equestrian vaulting fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Equestrian vaulting in United States
RegionReachAffinity
California362,0491.23×
Texas167,3400.73×
New York109,7760.74×
Florida104,1450.58×
Washington90,7591.7×
Michigan85,1861.22×
North Carolina78,2740.98×
Pennsylvania76,9890.86×
Colorado75,9941.81×
Virginia70,2521.08×
Georgia63,3600.77×
Oregon62,4492.04×
Ohio58,6910.71×
Massachusetts56,0981.07×
Tennessee55,0121.03×
Illinois51,4650.58×
Utah48,0992.01×
Maryland42,6710.93×
Arizona41,0140.75×
Indiana36,2840.74×
Minnesota33,6910.88×
New Jersey33,2440.49×
Kentucky31,9980.96×
South Carolina31,2820.78×
Wisconsin30,6100.76×
Missouri30,4550.71×
Connecticut26,1540.98×
Oklahoma23,6960.8×
Alabama23,0980.62×
Nevada19,6890.76×
Idaho18,3751.37×
Louisiana18,0470.52×
Iowa16,9890.77×
Montana16,3992.22×
New Mexico13,4491.01×
New Hampshire12,9441.23×
Kansas12,5750.6×
Arkansas11,8330.54×
Nebraska11,4070.85×
Maine10,4091.09×
Mississippi9,5140.43×
Washington, District of Columbia9,1591.14×
West Virginia8,9020.72×
Hawaii8,7760.77×
Vermont8,6051.84×
Alaska7,8381.37×
Rhode Island7,4990.88×
North Dakota6,1291.12×
Wyoming5,9301.5×
South Dakota5,8450.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Equestrian vaulting audience
BrandAffinityCategory
Kia Sportage25.15×Cars & Mobility
Mongolia11.54×Travel & Leisure
Park Bo-gum20×Movies & TV
Appaloosa24.6×Pets & Animals
Veterinary medicine4.02×Business & Career
Tractor Supply Company4.7×Shopping
Honda HR-V16.76×Cars & Mobility
Hobby Lobby2.45×Home & Garden
Jane Birkin58.02×Movies & TV
Arabian horse9.32×Pets & Animals
Pre-school playgroup18.41×Kids & Family
San Francisco Giants5.76×Sports
Livestock2.17×Pets & Animals
Real property2.67×Home & Garden
Kentucky Derby7.53×Sports
Aldi1.78×Shopping
Chicago White Sox6.05×Sports
Texas Roadhouse1.73×Food & Beverages
Nonprofit organization1.76×Politics & Society
Voltaire12.88×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Equestrian vaulting audience
TraitClusterScore
Community OrientationOPEN1.65
ExtroversionTHRILL1.41
CreativityOPEN1.26
Pet OwnershipJOY1.26
DIY MentalityTHRILL1.25
Sports ActivityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Equestrian vaulting
CountryShare
United States32.1%
United Kingdom13.5%
Germany8.4%

See Equestrian vaulting audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Equestrian vaulting have in United States?

Equestrian vaulting has an estimated audience of 2,666,423 people in United States, concentrated in California and Texas.

What is the gender split and age of Equestrian vaulting fans?

64.3% of Equestrian vaulting fans are female, 35.7% are male, with an average age of 43.8 years.

Which brands do Equestrian vaulting fans like most?

Equestrian vaulting fans show strongest brand affinity for Kia Sportage (25.15×), Mongolia (11.54×), and Park Bo-gum (20×) over the country average.

Where do Equestrian vaulting fans live in United States?

Equestrian vaulting fans in United States are most concentrated in California (reach 362,049), Texas (reach 167,340), and New York (reach 109,776). These three regions account for the largest share of the active audience.

What other brands do Equestrian vaulting fans also like?

Beyond Equestrian vaulting itself, the audience over-indexes on Mongolia (11.54×), Park Bo-gum (20×), Appaloosa (24.6×), and Veterinary medicine (4.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Equestrian vaulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.