Rascasse Audience Intelligence

Equestrian vaulting Audience in United States

A data profile of the people who buy, follow and care about Equestrian vaulting in United States — modelled from more than twelve digital signal sources. Equestrian vaulting has an estimated audience of 2,666,423 people in United States.

#147among Sport in United States#5438among Topic in United States#1007in Sports

The average Equestrian vaulting fan in United States is 43.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kentucky Derby, Mongolia, Appaloosa, with strongest over-indexing on Kentucky Derby (26.04× the country average).

Demographically, the Equestrian vaulting audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Equestrian vaulting fan in United States is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Kentucky Derby.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Equestrian vaulting profile in United States.

Audience size
2.7M
in United States
Gender
64.3%♀
35.7% male
Age
43.8
average years
Country rank
#11329
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Equestrian vaulting fans

64.3% are female, 35.7% are male, average age 43.8.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Equestrian vaulting audience in United States
MetricValue
Female64.3%
Male35.7%
Average age43.8
Estimated audience size2,666,423
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Equestrian vaulting audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4924%
50+33%
Fig. 04

Worldwide distribution

32.1%

of the worldwide Equestrian vaulting audience comes from United States.

Worldwide audience distribution share by country for Equestrian vaulting
CountryShare
United States32.1%
United Kingdom13.5%
Germany8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Equestrian vaulting audience in United States is strongest.

Fig. 05

Top regions by affinity

Equestrian vaulting fans by region: top regions in United States
#RegionReachAffinity×
01Utah~40K1.87×
02Colorado~70K1.68×
03Oregon~50K1.64×
04Montana~10K1.62×
05Washington~80K1.49×
06Vermont~6K1.20×
07Michigan~80K1.18×
08California~300K1.17×
09Idaho~20K1.16×
10Alaska~6K1.10×
11North Dakota~6K1.05×
12New Hampshire~10K1.04×
13Washington, District of Columbia~8K1.04×
14Virginia~70K1.03×
15Maine~10K1.03×
16South Dakota~6K1.02×
17Massachusetts~50K1.01×
18New Mexico~10K1.01×
19Kentucky~30K0.98×
20Connecticut~30K0.98×
21Tennessee~50K0.97×
22Nebraska~10K0.97×
23Rhode Island~8K0.97×
24Delaware~7K0.96×
25Maryland~40K0.95×
26Hawaii~10K0.95×
27West Virginia~10K0.94×
28North Carolina~70K0.92×
29Minnesota~40K0.92×
30Oklahoma~30K0.92×
31Iowa~20K0.90×
32Nevada~20K0.88×
33Mississippi~20K0.88×
34Arkansas~20K0.88×
35South Carolina~30K0.87×
36Kansas~20K0.87×
37Pennsylvania~80K0.86×
38Wisconsin~30K0.86×
39Indiana~40K0.84×
40Arizona~50K0.83×
41Missouri~40K0.83×
42Alabama~30K0.82×
43Louisiana~30K0.82×
44Ohio~60K0.79×
45Georgia~60K0.78×
46New York~100K0.72×
47Texas~200K0.71×
48Florida~100K0.69×
49Illinois~60K0.69×
50New Jersey~50K0.68×
Fig. 06

Affinity by region

Affinity by region — Equestrian vaulting, United States
0.68×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Equestrian vaulting audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Equestrian vaulting audience
#·InterestCategoryAffinity×
01StrombergMovies & TV69.57×
02AppaloosaPets & Animals31.73×
03Kentucky DerbySports26.04×
04Park Bo-gumMovies & TV20.00×
05MongoliaTravel & Leisure13.12×
06Wrangler (jeans)Fashion & Accessoires11.36×
07Arabian horsePets & Animals8.75×
08Chicago White SoxSports7.70×
09San Francisco GiantsSports7.39×
10Weather forecastingHome & Garden6.30×
11Renewable energyBusiness & Career5.24×
12Sustainable energyHome & Garden5.13×
13Veterinary medicineBusiness & Career4.92×
14FedExBusiness & Career3.31×
15Discount storesShopping3.09×
16Mortgage loansBusiness & Career2.72×
17PinterestInternet & Social Media2.70×
18Nonprofit organizationPolitics & Society2.36×
19AirbnbTravel & Leisure2.17×
20FurnitureHome & Garden1.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Equestrian vaulting audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Equestrian vaulting audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.14×
Convenience OrientationPREMIUM2.07×
PatriotismCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Equestrian vaulting audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Equestrian vaulting have in United States?

Equestrian vaulting has an estimated audience of 2,666,423 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Equestrian vaulting fans?

64.3% of Equestrian vaulting fans are female, 35.7% are male, with an average age of 43.8 years.

03

Which brands do Equestrian vaulting fans like most?

Equestrian vaulting fans show strongest brand affinity for Kentucky Derby (26.04×), Mongolia (13.12×), and Appaloosa (31.73×) over the country average.

04

Where do Equestrian vaulting fans live in United States?

Equestrian vaulting fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Equestrian vaulting fans also like?

Beyond Equestrian vaulting itself, the audience over-indexes on Mongolia (13.12×), Appaloosa (31.73×), Veterinary medicine (4.92×), and Wrangler (jeans) (11.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Equestrian vaulting audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Equestrian vaulting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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