Horse breed Audience in Germany
Horse breed has an estimated audience of 378,468 people in Germany. 76.9% are female, 23.1% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Goes, Kingdom of Judah, Collectable, Home Office.
The average Horse breed fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Goes, Kingdom of Judah, with strongest over-indexing on Progressive rock (3.11× the country average). Demographically, the Horse breed audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Horse breed fans
| Metric | Value |
|---|---|
| Female | 76.9% |
| Male | 23.1% |
| Average age | 38.2 |
| Estimated audience size | 378,468 |
Audience persona
The typical Horse breed fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,791 | 0.94× |
| Bayern | 57,296 | 0.94× |
| Baden-Württemberg | 46,372 | 0.9× |
| Niedersachsen | 42,192 | 1.15× |
| Hessen | 24,106 | 0.84× |
| Sachsen | 21,856 | 1.18× |
| Rheinland-Pfalz | 17,357 | 0.92× |
| Schleswig-Holstein | 16,364 | 1.2× |
| Brandenburg | 13,976 | 1.19× |
| Berlin | 12,713 | 0.75× |
| Thüringen | 12,476 | 1.29× |
| Sachsen-Anhalt | 10,647 | 1.09× |
| Mecklenburg-Vorpommern | 8,920 | 1.23× |
| Hamburg | 7,767 | 0.91× |
| Saarland | 3,737 | 0.8× |
| Bremen | 2,176 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.11× | Music & Radio |
| Goes | 1.65× | Travel & Leisure |
| Kingdom of Judah | 13.53× | Politics & Society |
| Collectable | 2.17× | Kids & Family |
| Home Office | 1.6× | Business & Career |
| Škoda Kodiaq | 2.37× | Cars & Mobility |
| Product design | 1.76× | Business & Career |
| Tigran Hamasyan | 16.36× | Music & Radio |
| Icon (magazine) | 2.29× | Arts & Culture |
| Mount Kilimanjaro | 8.46× | Travel & Leisure |
| Picnic | 2.89× | Kids & Family |
| Hà Giang | 22.93× | Travel & Leisure |
| Hatten | 3.78× | Travel & Leisure |
| Corfu (regional unit) | 2.18× | Travel & Leisure |
| Krunal Pandya | 26.39× | Sports |
| Figure painting (hobby) | 2.36× | Arts & Culture |
| Esra Erol | 3.15× | Movies & TV |
| Zagreb | 2.11× | Travel & Leisure |
| Homesteading | 3.41× | Home & Garden |
| Cancoillotte | 2.98× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 2.23 |
| Sports Activity | POWER | 1.68 |
| Sustainability | BALANCE | 1.4 |
| Healthy Lifestyle | BALANCE | 1.17 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Tradition | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.8% |
| United Kingdom | 8.6% |
| Australia | 6.5% |
See Horse breed audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Horse breed have in Germany?
Horse breed has an estimated audience of 378,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Horse breed fans?
76.9% of Horse breed fans are female, 23.1% are male, with an average age of 38.2 years.
Which brands do Horse breed fans like most?
Horse breed fans show strongest brand affinity for Progressive rock (3.11×), Goes (1.65×), and Kingdom of Judah (13.53×) over the country average.
Where do Horse breed fans live in Germany?
Horse breed fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,791), Bayern (reach 57,296), and Baden-Württemberg (reach 46,372). These three regions account for the largest share of the active audience.
What other brands do Horse breed fans also like?
Beyond Horse breed itself, the audience over-indexes on Goes (1.65×), Kingdom of Judah (13.53×), Collectable (2.17×), and Home Office (1.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Horse breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.