Rascasse Audience Intelligence

Horse breed Audience in Germany

A data profile of the people who buy, follow and care about Horse breed in Germany — modelled from more than twelve digital signal sources. Horse breed has an estimated audience of 378,468 people in Germany.

#5449among Topic in Germany#246in Pets & Animals

The average Horse breed fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Paul Schockemöhle, Krämer Pferdesport, Arabian horse, with strongest over-indexing on Paul Schockemöhle (29.33× the country average).

Demographically, the Horse breed audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Horse breed fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Paul Schockemöhle.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Horse breed profile in Germany.

Audience size
378K
in Germany
Gender
76.9%♀
23.1% male
Age
38.2
average years
Country rank
#14655
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Horse breed fans

76.9% are female, 23.1% are male, average age 38.2.

Fig. 02

Gender split

76.9%
Female
23.1%
Male
Demographic split for Horse breed audience in Germany
MetricValue
Female76.9%
Male23.1%
Average age38.2
Estimated audience size378,468
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Horse breed audience in Germany
Age bracketShare%
16-1924%
20-2917%
30-3920%
40-4922%
50+17%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Horse breed audience comes from Germany.

Worldwide audience distribution share by country for Horse breed
CountryShare
United States31.8%
United Kingdom8.6%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Horse breed audience in Germany is strongest.

Fig. 05

Top regions by affinity

Horse breed fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.45×
02Mecklenburg-Vorpommern~9K1.24×
03Schleswig-Holstein~20K1.16×
04Brandenburg~10K1.15×
05Sachsen~20K1.12×
06Sachsen-Anhalt~10K1.11×
07Saarland~5K1.11×
08Niedersachsen~40K1.10×
09Rheinland-Pfalz~20K0.91×
10Bayern~50K0.90×
11Nordrhein-Westfalen~70K0.89×
12Hessen~30K0.88×
13Hamburg~7K0.87×
14Baden-Württemberg~40K0.85×
15Bremen~2K0.74×
16Berlin~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Horse breed, Germany
0.72×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Horse breed audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Horse breed audience
#·InterestCategoryAffinity×
01Paul SchockemöhleSports29.33×
02Krämer PferdesportSports25.58×
03Hanoverian horsePets & Animals23.08×
04HaflingerFashion & Accessoires23.02×
05HorzeSports20.39×
06Christian AhlmannSports18.96×
07OsteopathyHealth16.88×
08BeekeeperFood & Beverages16.44×
09Ludger BeerbaumSports16.34×
10Isabell WerthSports11.16×
11Arabian horsePets & Animals9.71×
12Horse racingSports7.40×
13Olympic GamesSports6.32×
14Veterinary medicineBusiness & Career5.27×
15Horseback ridingSports5.13×
16Pet sittingPets & Animals4.77×
17CHIO AachenSports3.56×
18FressnapfShopping3.52×
19TagesschauMovies & TV2.50×
20PetsPets & Animals1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Horse breed audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Horse breed audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY2.56×
Community OrientationOPEN1.68×
MindfulnessBALANCE1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Horse breed audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.91×
Price SensitivityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Horse breed have in Germany?

Horse breed has an estimated audience of 378,468 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Horse breed fans?

76.9% of Horse breed fans are female, 23.1% are male, with an average age of 38.2 years.

03

Which brands do Horse breed fans like most?

Horse breed fans show strongest brand affinity for Paul Schockemöhle (29.33×), Krämer Pferdesport (25.58×), and Arabian horse (9.71×) over the country average.

04

Where do Horse breed fans live in Germany?

Horse breed fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Horse breed fans also like?

Beyond Horse breed itself, the audience over-indexes on Krämer Pferdesport (25.58×), Arabian horse (9.71×), Beekeeper (16.44×), and Ludger Beerbaum (16.34×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Horse breed audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Horse breed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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