Rascasse Audience Intelligence

Reining Audience in United States

A data profile of the people who buy, follow and care about Reining in United States — modelled from more than twelve digital signal sources. Reining has an estimated audience of 2,172,357 people in United States.

#6058among Topic in United States#1193in Sports

The average Reining fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Arabian horse, Tractor Supply Company, Wrangler (jeans), with strongest over-indexing on Arabian horse (13.28× the country average).

Demographically, the Reining audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Reining fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reining profile in United States.

Audience size
2.2M
in United States
Gender
57.1%♀
42.9% male
Age
40.8
average years
Country rank
#13349
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reining fans

57.1% are female, 42.9% are male, average age 40.8.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Reining audience in United States
MetricValue
Female57.1%
Male42.9%
Average age40.8
Estimated audience size2,172,357
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Reining audience in United States
Age bracketShare%
16-1920%
20-2916%
30-3916%
40-4920%
50+27%
Fig. 04

Worldwide distribution

46.8%

of the worldwide Reining audience comes from United States.

Worldwide audience distribution share by country for Reining
CountryShare
United States46.8%
Brazil7.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reining audience in United States is strongest.

Fig. 05

Top regions by affinity

Reining fans by region: top regions in United States
#RegionReachAffinity×
01Illinois~100K1.38×
02Washington, District of Columbia~8K1.24×
03Montana~7K1.19×
04Colorado~40K1.18×
05Oregon~30K1.17×
06Oklahoma~30K1.15×
07Utah~20K1.12×
08Alaska~5K1.11×
09Vermont~4K1.10×
10Idaho~10K1.07×
11North Dakota~5K1.07×
12South Dakota~5K1.06×
13Washington~50K1.05×
14Nebraska~10K1.05×
15Maine~8K1.04×
16Texas~200K1.03×
17Kansas~20K1.01×
18Iowa~20K0.98×
19Ohio~70K0.97×
20Arizona~40K0.97×
21Kentucky~30K0.97×
22Arkansas~20K0.97×
23West Virginia~10K0.97×
24New Hampshire~8K0.97×
25Delaware~6K0.97×
26Missouri~30K0.96×
27Rhode Island~7K0.96×
28Hawaii~9K0.95×
29Wisconsin~30K0.94×
30Michigan~50K0.93×
31Tennessee~40K0.93×
32Indiana~40K0.93×
33New Mexico~10K0.93×
34Minnesota~30K0.92×
35Mississippi~20K0.92×
36Louisiana~30K0.91×
37Nevada~20K0.91×
38Connecticut~20K0.90×
39Virginia~50K0.89×
40Massachusetts~40K0.89×
41Alabama~30K0.89×
42Pennsylvania~60K0.88×
43California~200K0.87×
44North Carolina~60K0.86×
45Maryland~30K0.86×
46South Carolina~30K0.86×
47Georgia~60K0.85×
48New York~100K0.80×
49Florida~100K0.78×
50New Jersey~40K0.78×
Fig. 06

Affinity by region

Affinity by region — Reining, United States
0.78×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reining audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reining audience
#·InterestCategoryAffinity×
01White CollarMovies & TV14.02×
02Arabian horsePets & Animals13.28×
03Show jumpingSports11.86×
04Kentucky DerbySports11.06×
05Rocking chairHome & Garden10.23×
06Wrangler (jeans)Fashion & Accessoires9.75×
07MongoliaTravel & Leisure6.93×
08Utah JazzSports6.11×
09Boot BarnFashion & Accessoires5.16×
10Tractor Supply CompanyShopping5.04×
11Online auctionShopping4.84×
12Diaper bagKids & Family3.67×
13Veterinary medicineBusiness & Career3.05×
14RodeoSports3.03×
15Discount TireShopping2.81×
16Planet FitnessSports2.60×
17AuctionShopping2.53×
18LivestockPets & Animals2.41×
19MenardsHome & Garden2.32×
20PinterestInternet & Social Media1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reining audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reining audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.59×
Need for SecurityCONSERVATISM1.71×
IndividualismJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reining audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.65×
Design AffinityPREMIUM0.76×
Healthy LifestyleBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reining have in United States?

Reining has an estimated audience of 2,172,357 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Reining fans?

57.1% of Reining fans are female, 42.9% are male, with an average age of 40.8 years.

03

Which brands do Reining fans like most?

Reining fans show strongest brand affinity for Arabian horse (13.28×), Tractor Supply Company (5.04×), and Wrangler (jeans) (9.75×) over the country average.

04

Where do Reining fans live in United States?

Reining fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Reining fans also like?

Beyond Reining itself, the audience over-indexes on Tractor Supply Company (5.04×), Wrangler (jeans) (9.75×), Mongolia (6.93×), and Kentucky Derby (11.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Reining audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Reining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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