Reining Audience in United States
Reining has an estimated audience of 2,172,357 people in United States. 57.1% are female, 42.9% are male, average age 40.8. Top regions: California, Texas, Illinois. Top brand affinities: Tech News, Hibachi, Bank account, Google Home, Governor of Michigan.
The average Reining fan in United States is 40.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Tech News, Hibachi, Bank account, with strongest over-indexing on Tech News (60× the country average). Demographically, the Reining audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Reining fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 40.8 |
| Estimated audience size | 2,172,357 |
Audience persona
The typical Reining fan in United States is more female, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 212,641 | 0.89× |
| Texas | 187,431 | 1× |
| Illinois | 135,298 | 1.87× |
| Florida | 111,914 | 0.76× |
| New York | 96,394 | 0.79× |
| Ohio | 60,392 | 0.9× |
| Pennsylvania | 59,611 | 0.81× |
| Michigan | 52,486 | 0.92× |
| Georgia | 52,032 | 0.78× |
| North Carolina | 51,976 | 0.8× |
| Washington | 47,933 | 1.1× |
| Virginia | 46,755 | 0.88× |
| Colorado | 46,574 | 1.36× |
| Arizona | 42,049 | 0.95× |
| Tennessee | 39,592 | 0.91× |
| New Jersey | 37,300 | 0.68× |
| Indiana | 36,230 | 0.91× |
| Massachusetts | 35,254 | 0.82× |
| Oregon | 33,626 | 1.35× |
| Missouri | 32,080 | 0.92× |
| Maryland | 30,868 | 0.83× |
| Oklahoma | 30,067 | 1.25× |
| Wisconsin | 27,052 | 0.83× |
| Minnesota | 25,866 | 0.83× |
| Kentucky | 25,529 | 0.94× |
| Utah | 24,189 | 1.24× |
| South Carolina | 23,373 | 0.72× |
| Alabama | 23,026 | 0.76× |
| Louisiana | 22,927 | 0.82× |
| Nevada | 17,927 | 0.85× |
| Kansas | 17,075 | 1× |
| Connecticut | 16,698 | 0.77× |
| Iowa | 15,228 | 0.85× |
| Arkansas | 15,071 | 0.84× |
| Mississippi | 12,893 | 0.72× |
| Idaho | 12,415 | 1.14× |
| Washington, District of Columbia | 10,951 | 1.68× |
| Nebraska | 10,848 | 1× |
| Montana | 9,746 | 1.62× |
| West Virginia | 8,403 | 0.83× |
| New Mexico | 7,644 | 0.7× |
| Maine | 7,572 | 0.97× |
| New Hampshire | 7,385 | 0.86× |
| Hawaii | 6,918 | 0.74× |
| Alaska | 6,708 | 1.44× |
| Wyoming | 5,891 | 1.83× |
| South Dakota | 5,772 | 1.15× |
| Vermont | 5,699 | 1.49× |
| North Dakota | 5,620 | 1.26× |
| Rhode Island | 5,348 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 60× | Technology & Electronics |
| Hibachi | 13.02× | Food & Beverages |
| Bank account | 4× | Business & Career |
| Google Home | 8.83× | Technology & Electronics |
| Governor of Michigan | 9.44× | Politics & Society |
| Pro-Ject | 4.54× | Music & Radio |
| Collectable | 1.71× | Kids & Family |
| Goop | 5.62× | Internet & Social Media |
| Combat sport | 1.56× | Sports |
| UK garage | 5.14× | Music & Radio |
| headspace | 8.66× | Health |
| Wok | 5.82× | Food & Beverages |
| Cherish (group) | 9.6× | Music & Radio |
| Grace Slick | 7.4× | Music & Radio |
| Nebraska Cornhuskers football | 2.94× | Sports |
| Grinch | 2.82× | Movies & TV |
| Fairy godmother | 4.86× | Literature |
| Vocal harmony | 2.93× | Music & Radio |
| El Paso County, Colorado | 8.26× | Travel & Leisure |
| Kikar HaShabbat | 10.44× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.03 |
| DIY Mentality | THRILL | 1.34 |
| Need for Security | CONSERVATISM | 1.34 |
| Pet Ownership | JOY | 1.18 |
| Risk Appetite | THRILL | 1.16 |
| Creativity | OPEN | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Brazil | 7.0% |
| Germany | 6.4% |
See Reining audiences in other countries
More Sports audiences in United States
- Food and drink (182,612,063)
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- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Reining have in United States?
Reining has an estimated audience of 2,172,357 people in United States, concentrated in California and Texas.
What is the gender split and age of Reining fans?
57.1% of Reining fans are female, 42.9% are male, with an average age of 40.8 years.
Which brands do Reining fans like most?
Reining fans show strongest brand affinity for Tech News (60×), Hibachi (13.02×), and Bank account (4×) over the country average.
Where do Reining fans live in United States?
Reining fans in United States are most concentrated in California (reach 212,641), Texas (reach 187,431), and Illinois (reach 135,298). These three regions account for the largest share of the active audience.
What other brands do Reining fans also like?
Beyond Reining itself, the audience over-indexes on Hibachi (13.02×), Bank account (4×), Google Home (8.83×), and Governor of Michigan (9.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Reining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.