Reining Audience in Germany
Reining has an estimated audience of 294,696 people in Germany. 71.4% are female, 28.6% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haflinger, Arabian horse, Isabell Werth, Ariat, PIKEUR.
The average Reining fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haflinger, Arabian horse, Isabell Werth, with strongest over-indexing on Haflinger (47.34× the country average). Demographically, the Reining audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Pet Ownership, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Reining fans
| Metric | Value |
|---|---|
| Female | 71.4% |
| Male | 28.6% |
| Average age | 38.2 |
| Estimated audience size | 294,696 |
Audience persona
The typical Reining fan in Germany is more female, around 38.2 years old, with strong Pet Ownership tendencies and a notable affinity for Haflinger.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,312 | 1.2× |
| Bayern | 57,563 | 1.22× |
| Baden-Württemberg | 52,016 | 1.29× |
| Hessen | 27,190 | 1.21× |
| Niedersachsen | 26,538 | 0.93× |
| Rheinland-Pfalz | 15,836 | 1.07× |
| Berlin | 10,730 | 0.81× |
| Schleswig-Holstein | 9,994 | 0.94× |
| Sachsen | 8,703 | 0.6× |
| Brandenburg | 8,075 | 0.88× |
| Thüringen | 6,055 | 0.81× |
| Hamburg | 5,872 | 0.88× |
| Sachsen-Anhalt | 4,574 | 0.6× |
| Mecklenburg-Vorpommern | 4,406 | 0.78× |
| Saarland | 4,380 | 1.21× |
| Bremen | 3,924 | 1.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haflinger | 47.34× | Fashion & Accessoires |
| Arabian horse | 11.81× | Pets & Animals |
| Isabell Werth | 17× | Sports |
| Ariat | 32.46× | Fashion & Accessoires |
| PIKEUR | 28.28× | Sports |
| Endurance riding | 28.26× | Sports |
| Rodeo | 7.54× | Sports |
| Livemusic | 3.77× | Music & Radio |
| Krämer Pferdesport | 16.5× | Sports |
| Fressnapf | 4.01× | Shopping |
| Pets | 1.96× | Pets & Animals |
| Appaloosa | 21.78× | Pets & Animals |
| Heartland (Canadian TV series) | 15.75× | Movies & TV |
| Tagesschau | 1.88× | Movies & TV |
| Osteopathy | 13.36× | Health |
| Veterinary medicine | 3.46× | Business & Career |
| Labrador Retriever | 3.29× | Pets & Animals |
| Shih Tzu | 3.7× | Pets & Animals |
| Westdeutscher Rundfunk | 3.25× | Movies & TV |
| Beagle | 3.46× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.63 |
| LGBTQ+ Identity | OPEN | 1.32 |
| Sports Activity | POWER | 1.31 |
| Sustainability | BALANCE | 1.26 |
| Early Adopter Mentality | POWER | 1.2 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 46.9% |
| Brazil | 7.0% |
| Germany | 6.4% |
See Reining audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Reining have in Germany?
Reining has an estimated audience of 294,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Reining fans?
71.4% of Reining fans are female, 28.6% are male, with an average age of 38.2 years.
Which brands do Reining fans like most?
Reining fans show strongest brand affinity for Haflinger (47.34×), Arabian horse (11.81×), and Isabell Werth (17×) over the country average.
Where do Reining fans live in Germany?
Reining fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,312), Bayern (reach 57,563), and Baden-Württemberg (reach 52,016). These three regions account for the largest share of the active audience.
What other brands do Reining fans also like?
Beyond Reining itself, the audience over-indexes on Arabian horse (11.81×), Isabell Werth (17×), Ariat (32.46×), and PIKEUR (28.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Reining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.