Rascasse Audience Intelligence

Reining Audience in Germany

A data profile of the people who buy, follow and care about Reining in Germany — modelled from more than twelve digital signal sources. Reining has an estimated audience of 294,696 people in Germany.

#6207among Topic in Germany#1400in Sports

The average Reining fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Haflinger, Krämer Pferdesport, Arabian horse, with strongest over-indexing on Haflinger (53.9× the country average).

Demographically, the Reining audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Extroversion, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Reining fan in Germany is more female, around 38.2 years old, with strong Extroversion tendencies and a notable affinity for Haflinger.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Reining profile in Germany.

Audience size
295K
in Germany
Gender
71.4%♀
28.6% male
Age
38.2
average years
Country rank
#17558
Topic in Germany
Fig. 01

Search interest · 12-month trend

+84%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Reining fans

71.4% are female, 28.6% are male, average age 38.2.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Reining audience in Germany
MetricValue
Female71.4%
Male28.6%
Average age38.2
Estimated audience size294,696
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Reining audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4923%
50+16%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Reining audience comes from Germany.

Worldwide audience distribution share by country for Reining
CountryShare
United States46.8%
Brazil7.0%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Reining audience in Germany is strongest.

Fig. 05

Top regions by affinity

Reining fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.18×
02Nordrhein-Westfalen~80K1.17×
03Baden-Württemberg~50K1.17×
04Bremen~3K1.12×
05Hessen~20K1.11×
06Rheinland-Pfalz~20K1.06×
07Saarland~4K1.06×
08Schleswig-Holstein~10K0.99×
09Niedersachsen~30K0.96×
10Thüringen~7K0.96×
11Hamburg~6K0.96×
12Brandenburg~9K0.95×
13Mecklenburg-Vorpommern~5K0.95×
14Sachsen-Anhalt~7K0.90×
15Berlin~10K0.88×
16Sachsen~10K0.85×
Fig. 06

Affinity by region

Affinity by region — Reining, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Reining audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Reining audience
#·InterestCategoryAffinity×
01HaflingerFashion & Accessoires53.90×
02AppaloosaPets & Animals35.14×
03Krämer PferdesportSports28.61×
04AriatFashion & Accessoires26.51×
05Isabell WerthSports25.01×
06Ludger BeerbaumSports20.61×
07Heartland (Canadian TV series)Movies & TV18.50×
08OsteopathyHealth17.78×
09Christian AhlmannSports17.29×
10Paul SchockemöhleSports17.01×
11EurostarCars & Mobility16.04×
12Arabian horsePets & Animals14.10×
13HorzeSports12.64×
14Horse racingSports6.55×
15Veterinary medicineBusiness & Career5.33×
16Pet sittingPets & Animals4.05×
17CHIO AachenSports3.91×
18FressnapfShopping3.46×
19HugendubelShopping2.73×
20TagesschauMovies & TV2.12×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Reining audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Reining audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.74×
TraditionCONSERVATISM1.65×
Risk AppetiteTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Reining audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.64×
Design AffinityPREMIUM0.83×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Reining have in Germany?

Reining has an estimated audience of 294,696 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Reining fans?

71.4% of Reining fans are female, 28.6% are male, with an average age of 38.2 years.

03

Which brands do Reining fans like most?

Reining fans show strongest brand affinity for Haflinger (53.9×), Krämer Pferdesport (28.61×), and Arabian horse (14.1×) over the country average.

04

Where do Reining fans live in Germany?

Reining fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Reining fans also like?

Beyond Reining itself, the audience over-indexes on Krämer Pferdesport (28.61×), Arabian horse (14.1×), Isabell Werth (25.01×), and Ludger Beerbaum (20.61×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Reining audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Reining. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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