Thoroughbred Audience in United States

Thoroughbred has an estimated audience of 2,276,314 people in United States. 56.7% are female, 43.3% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Arabian horse, Planet Fitness, Diaper bag, Safeco Insurance, Fox News Channel.

The average Thoroughbred fan in United States is 41.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Arabian horse, Planet Fitness, Diaper bag, with strongest over-indexing on Arabian horse (13× the country average). Demographically, the Thoroughbred audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Thoroughbred fans

Demographic split for Thoroughbred audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.1
Estimated audience size2,276,314

Audience persona

The typical Thoroughbred fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Top regions in United States

Top regions ranked by reach for Thoroughbred in United States
RegionReachAffinity
Texas263,0191.34×
California245,9340.98×
Florida133,7510.87×
New York116,0120.91×
Kentucky83,8432.94×
Pennsylvania68,8080.9×
North Carolina66,6770.97×
Georgia66,1360.94×
Ohio64,2640.92×
Illinois62,9480.83×
South Carolina61,9641.81×
Michigan53,9520.91×
Tennessee53,3241.17×
Virginia48,8230.88×
Washington46,3241.01×
Arizona45,7570.98×
Indiana42,3311.02×
New Jersey41,2230.71×
Missouri39,4281.07×
Louisiana36,3121.24×
Colorado34,2660.96×
Maryland33,8420.86×
Massachusetts33,7630.75×
Alabama30,6220.96×
Oklahoma29,5101.17×
Oregon28,8701.11×
Minnesota28,6800.88×
Wisconsin27,6810.81×
Utah19,7220.97×
Arkansas19,6681.05×
Kansas19,2321.07×
Mississippi18,7021×
Connecticut18,1860.8×
Nevada17,9940.82×
Iowa16,0260.85×
Idaho13,6411.19×
West Virginia12,8101.21×
New Mexico10,8510.95×
Nebraska9,4610.83×
New Hampshire8,3890.94×
Montana7,6961.22×
Maine6,9010.85×
Hawaii6,4790.66×
Washington, District of Columbia5,8390.85×
Rhode Island5,1460.71×
South Dakota4,5860.87×
Delaware4,3710.7×
Alaska3,9980.82×
Vermont3,8210.96×
North Dakota3,7680.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Thoroughbred audience
BrandAffinityCategory
Arabian horse13×Pets & Animals
Planet Fitness2.96×Sports
Diaper bag4.82×Kids & Family
Safeco Insurance28.72×Business & Career
Fox News Channel1.55×Movies & TV
Fly fishing3.48×Sports
Hobby Lobby1.85×Home & Garden
Miniature Schnauzer3.97×Pets & Animals
Horse racing5.13×Sports
Dentistry2.36×Business & Career
Golf Channel2.56×Sports
Labrador4.11×Pets & Animals
Texas Roadhouse1.67×Food & Beverages
Auction2.22×Shopping
Ponytail4.65×Fashion & Accessoires
Metaphysics2.33×Business & Career
Genetics1.96×Kids & Family
Tractor Supply Company2.69×Shopping
Livemusic2.15×Music & Radio
Industrial engineering4.94×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Thoroughbred audience
TraitClusterScore
PatriotismCONSERVATISM2.01
IndividualismJOY1.37
Convenience OrientationPREMIUM1.33
SpiritualityBALANCE1.32
Urban LifestyleOPEN1.27
Need for SecurityCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Thoroughbred
CountryShare
United States39.8%
United Kingdom9.4%
Australia7.1%

See Thoroughbred audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Thoroughbred have in United States?

Thoroughbred has an estimated audience of 2,276,314 people in United States, concentrated in Texas and California.

What is the gender split and age of Thoroughbred fans?

56.7% of Thoroughbred fans are female, 43.3% are male, with an average age of 41.1 years.

Which brands do Thoroughbred fans like most?

Thoroughbred fans show strongest brand affinity for Arabian horse (13×), Planet Fitness (2.96×), and Diaper bag (4.82×) over the country average.

Where do Thoroughbred fans live in United States?

Thoroughbred fans in United States are most concentrated in Texas (reach 263,019), California (reach 245,934), and Florida (reach 133,751). These three regions account for the largest share of the active audience.

What other brands do Thoroughbred fans also like?

Beyond Thoroughbred itself, the audience over-indexes on Planet Fitness (2.96×), Diaper bag (4.82×), Safeco Insurance (28.72×), and Fox News Channel (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Thoroughbred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.