Rascasse Audience Intelligence

Thoroughbred Audience in United States

A data profile of the people who buy, follow and care about Thoroughbred in United States — modelled from more than twelve digital signal sources. Thoroughbred has an estimated audience of 2,308,817 people in United States.

#708among Movie / TV Show / Series in United States#1882in Movies & TV

The average Thoroughbred fan in United States is 41.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Arabian horse, Planet Fitness, Mongolia, with strongest over-indexing on Arabian horse (14.86× the country average).

Demographically, the Thoroughbred audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Thoroughbred fan in United States is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Arabian horse.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thoroughbred profile in United States.

Audience size
2.3M
in United States
Gender
56.7%♀
43.3% male
Age
41.1
average years
Country rank
#12698
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thoroughbred viewers

56.7% are female, 43.3% are male, average age 41.1.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Thoroughbred audience in United States
MetricValue
Female56.7%
Male43.3%
Average age41.1
Estimated audience size2,308,817
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Thoroughbred audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3917%
40-4921%
50+27%
Fig. 04

Worldwide distribution

36.6%

of the worldwide Thoroughbred audience comes from United States.

Worldwide audience distribution share by country for Thoroughbred
CountryShare
United States36.6%
United Kingdom8.5%
Australia6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thoroughbred audience in United States is strongest.

Fig. 05

Top regions by affinity

Thoroughbred fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~80K2.97×
02South Carolina~50K1.56×
03West Virginia~10K1.28×
04Tennessee~60K1.21×
05Texas~200K1.19×
06Montana~7K1.18×
07Louisiana~30K1.17×
08Idaho~10K1.17×
09Oklahoma~30K1.15×
10Oregon~30K1.12×
11Arkansas~20K1.10×
12Kansas~20K1.09×
13Missouri~40K1.05×
14Indiana~40K1.04×
15Vermont~4K1.03×
16Mississippi~20K1.02×
17South Dakota~5K1.01×
18Washington~40K0.98×
19Utah~20K0.98×
20New Mexico~10K0.95×
21North Carolina~60K0.94×
22Alabama~30K0.94×
23New Hampshire~8K0.94×
24Ohio~70K0.93×
25Georgia~60K0.93×
26Arizona~40K0.92×
27Colorado~30K0.92×
28Nebraska~10K0.92×
29North Dakota~4K0.92×
30Pennsylvania~70K0.91×
31Alaska~4K0.91×
32California~200K0.90×
33Maine~7K0.90×
34Iowa~20K0.89×
35Michigan~50K0.88×
36Virginia~50K0.87×
37Maryland~30K0.87×
38Minnesota~30K0.87×
39New York~100K0.85×
40Wisconsin~30K0.85×
41Florida~100K0.84×
42Washington, District of Columbia~6K0.83×
43Delaware~5K0.83×
44Connecticut~20K0.81×
45Nevada~20K0.81×
46Rhode Island~6K0.81×
47Illinois~60K0.79×
48Hawaii~7K0.76×
49Massachusetts~30K0.74×
50New Jersey~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Thoroughbred, United States
0.68×1.00×2.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Thoroughbred audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Thoroughbred audience
#·InterestCategoryAffinity×
01Safeco InsuranceBusiness & Career24.01×
02Arabian horsePets & Animals14.86×
03Horse showPets & Animals7.13×
04Horse racingSports6.24×
05AriatFashion & Accessoires5.48×
06MongoliaTravel & Leisure5.31×
07Berlin WallTravel & Leisure5.05×
08Web serverTechnology & Electronics4.27×
09Largemouth bassFood & Beverages3.91×
10LabradorPets & Animals3.45×
11Diaper bagKids & Family3.35×
12Fly fishingSports2.87×
13Tractor Supply CompanyShopping2.72×
14Planet FitnessSports2.39×
15Rail transportTravel & Leisure2.31×
16MetaphysicsBusiness & Career2.16×
17GeneticsKids & Family1.91×
18LivestockPets & Animals1.88×
19RadioTechnology & Electronics1.60×
20Hobby LobbyHome & Garden1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Thoroughbred audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Thoroughbred audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.41×
IndividualismJOY1.34×
Convenience OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Thoroughbred audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Social Media UsageJOY0.80×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Thoroughbred have in United States?

Thoroughbred has an estimated audience of 2,308,817 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Thoroughbred viewers?

56.7% of Thoroughbred fans are female, 43.3% are male, with an average age of 41.1 years.

03

Which brands do Thoroughbred fans like most?

Thoroughbred fans show strongest brand affinity for Arabian horse (14.86×), Planet Fitness (2.39×), and Mongolia (5.31×) over the country average.

04

Where do Thoroughbred fans live in United States?

Thoroughbred fans in United States are most concentrated in Texas (reach ~200K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Thoroughbred fans also like?

Beyond Thoroughbred itself, the audience over-indexes on Planet Fitness (2.39×), Mongolia (5.31×), Horse racing (6.24×), and Safeco Insurance (24.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Thoroughbred audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Thoroughbred. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →