Family and relationships Audience in Italy
Family and relationships has an estimated audience of 31,526,289 people in Italy. 55.9% are female, 44.1% are male, average age 39.5. Top regions: Lombardy, Sicilia, Campania.
The average Family and relationships fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Sicilia, Campania. Demographically, the Family and relationships audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Extroversion, Social Media Usage.
Category: Kids & Family · Type: Topic · Subtype: Lifestyle cluster
Demographics of Family and relationships fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 39.5 |
| Estimated audience size | 31,526,289 |
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,357,706 | 0.24× |
| Sicilia | 1,260,997 | 0.46× |
| Campania | 1,182,436 | 0.33× |
| Lazio | 1,178,756 | 0.31× |
| Calabria | 1,128,931 | 1.17× |
| Puglia | 1,120,254 | 0.52× |
| Sardinia | 977,890 | 1.11× |
| Piedmont | 922,105 | 0.4× |
| Abruzzo | 906,588 | 1.31× |
| Tuscany | 879,513 | 0.42× |
| Liguria | 869,751 | 0.98× |
| Veneto | 855,638 | 0.34× |
| Emilia-Romagna | 835,310 | 0.32× |
| Friuli-Venezia Giulia | 819,557 | 1.38× |
| Marche | 817,518 | 1.04× |
| Molise | 209,138 | 5.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.36 |
| Social Media Usage | JOY | 1.13 |
| Early Adopter Mentality | POWER | 1.11 |
| Community Orientation | OPEN | 1.1 |
| Sports Activity | POWER | 1.06 |
| Sustainability | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Japan | 6.7% |
| China | 5.1% |
See Family and relationships audiences in other countries
- Family and relationships — Germany
- Family and relationships — United States
- Family and relationships — United Kingdom
- Family and relationships — France
- Family and relationships — Spain
- Family and relationships — Brazil
- Family and relationships — Japan
- Family and relationships — South Korea
- Family and relationships — India
- Family and relationships — Canada
- Family and relationships — Mexico
More Lifestyle cluster audiences in Italy
- Shopping (40,184,269)
- Food (39,361,997)
- Sports and outdoors (39,246,828)
- Arts and music (38,946,005)
- Movies (37,585,509)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.