Rascasse Audience Intelligence

Family and relationships Audience in Italy

A data profile of the people who buy, follow and care about Family and relationships in Italy — modelled from more than twelve digital signal sources. Family and relationships has an estimated audience of 31,526,289 people in Italy.

#28among Topic in Italy#1in Kids & Family

The average Family and relationships fan in Italy is 39.5 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Demographically, the Family and relationships audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Pet Ownership, Creativity.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Family and relationships profile in Italy.

Audience size
31.5M
in Italy
Gender
55.9%♀
44.1% male
Age
39.5
average years
Country rank
#39
Topic in Italy
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Family and relationships fans

55.9% are female, 44.1% are male, average age 39.5.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Family and relationships audience in Italy
MetricValue
Female55.9%
Male44.1%
Average age39.5
Estimated audience size31,526,289
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Family and relationships audience in Italy
Age bracketShare%
16-1920%
20-2917%
30-3921%
40-4921%
50+21%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Family and relationships audience comes from Italy.

Worldwide audience distribution share by country for Family and relationships
CountryShare
United States19.5%
Japan6.7%
China5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Family and relationships audience in Italy is strongest.

Fig. 05

Top regions by affinity

Family and relationships fans by region: top regions in Italy
#RegionReachAffinity×
01Molise~200K1.50×
02Friuli-Venezia Giulia~600K1.04×
03Abruzzo~700K1.03×
04Calabria~1M1.02×
05Sardinia~900K1.01×
06Liguria~900K1.00×
07Marche~800K1.00×
08Puglia~2M0.95×
09Sicilia~2.5M0.94×
10Piedmont~2M0.94×
11Tuscany~2M0.94×
12Campania~3.5M0.93×
13Emilia-Romagna~2.5M0.93×
14Veneto~2.5M0.93×
15Lazio~3.5M0.89×
16Lombardy~4.5M0.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Family and relationships audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Family and relationships audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY0.91×
CreativityOPEN0.90×
IndividualismJOY0.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Family and relationships audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.75×
Early Adopter MentalityPOWER0.75×
Social Media UsageJOY0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Italy

See Family and relationships audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Family and relationships. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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