Rascasse Audience Intelligence

Salamander Audience in United States

A data profile of the people who buy, follow and care about Salamander in United States — modelled from more than twelve digital signal sources. Salamander has an estimated audience of 272,988 people in United States.

#13860among Topic in United States#694in Pets & Animals

The average Salamander fan in United States is 39.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steve Irwin, Frog, Iguana, with strongest over-indexing on Steve Irwin (60.19× the country average).

Demographically, the Salamander audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salamander fan in United States is more female, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for Steve Irwin.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salamander profile in United States.

Audience size
273K
in United States
Gender
58.2%♀
41.8% male
Age
39.2
average years
Country rank
#50707
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Salamander fans

58.2% are female, 41.8% are male, average age 39.2.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Salamander audience in United States
MetricValue
Female58.2%
Male41.8%
Average age39.2
Estimated audience size272,988
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Salamander audience in United States
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4919%
50+21%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Salamander audience comes from United States.

Worldwide audience distribution share by country for Salamander
CountryShare
United States8.9%
China8.5%
Sweden8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salamander audience in United States is strongest.

Fig. 05

Top regions by affinity

Salamander fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~1K1.40×
02Louisiana~4K1.23×
03Virginia~8K1.20×
04Georgia~9K1.13×
05Oklahoma~3K1.13×
06North Carolina~9K1.11×
07Utah~3K1.11×
08Oregon~3K1.10×
09North Dakota<1K1.10×
10Mississippi~2K1.08×
11Washington~6K1.07×
12Maryland~5K1.07×
13Hawaii~1K1.07×
14California~30K1.06×
15Arkansas~2K1.06×
16Idaho~1K1.06×
17Texas~20K1.05×
18Indiana~5K1.05×
19New Mexico~1K1.05×
20South Dakota<1K1.05×
21Florida~20K1.04×
22South Carolina~4K1.02×
23Alabama~4K1.02×
24Montana<1K1.00×
25Pennsylvania~9K0.99×
26Tennessee~5K0.99×
27Kentucky~3K0.99×
28West Virginia~1K0.99×
29Nebraska~1K0.96×
30Maine<1K0.96×
31Minnesota~4K0.95×
32Arizona~5K0.94×
33Missouri~4K0.94×
34Colorado~4K0.94×
35Ohio~8K0.93×
36Wisconsin~4K0.93×
37Kansas~2K0.92×
38Michigan~6K0.91×
39Connecticut~2K0.91×
40Vermont<1K0.89×
41New Hampshire<1K0.88×
42Rhode Island<1K0.88×
43Alaska<1K0.88×
44Illinois~8K0.87×
45Massachusetts~5K0.87×
46Nevada~2K0.87×
47New Jersey~6K0.86×
48Delaware<1K0.86×
49Iowa~2K0.85×
50New York~10K0.84×
Fig. 06

Affinity by region

Affinity by region — Salamander, United States
0.84×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salamander audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salamander audience
#·InterestCategoryAffinity×
01Formation skydivingSports185.29×
02IguanaPets & Animals116.15×
03Cork (city)Travel & Leisure103.09×
04Python regiusPets & Animals84.49×
05TortoisePets & Animals66.59×
06Python (genus)Pets & Animals65.23×
07BattlesMusic & Radio62.29×
08Steve IrwinMovies & TV60.19×
09The Beaches of Fort Myers & SanibelTravel & Leisure49.76×
10FrogPets & Animals44.21×
11Team17Sports43.55×
12Roger GoodellSports38.42×
13Johnny ManzielSports38.21×
14LizardPets & Animals37.69×
15ScorpionPets & Animals33.60×
16TarantulaPets & Animals25.79×
17SpiderPets & Animals22.07×
18AmphibianPets & Animals15.02×
19SnakePets & Animals13.27×
20TurtlePets & Animals8.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salamander audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salamander audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.90×
MindfulnessBALANCE1.84×
Sports ActivityPOWER1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salamander audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.05×
Design AffinityPREMIUM1.07×
Need for SecurityCONSERVATISM1.10×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salamander have in United States?

Salamander has an estimated audience of 272,988 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Salamander fans?

58.2% of Salamander fans are female, 41.8% are male, with an average age of 39.2 years.

03

Which brands do Salamander fans like most?

Salamander fans show strongest brand affinity for Steve Irwin (60.19×), Frog (44.21×), and Iguana (116.15×) over the country average.

04

Where do Salamander fans live in United States?

Salamander fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Salamander fans also like?

Beyond Salamander itself, the audience over-indexes on Frog (44.21×), Iguana (116.15×), Cork (city) (103.09×), and Tortoise (66.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Salamander audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salamander. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →