Iguana Audience in United States

Iguana has an estimated audience of 547,632 people in United States. 51.7% are female, 48.3% are male, average age 38.9. Top regions: Florida, California, Texas. Top brand affinities: Salamander, Steve Irwin, Tortoise, Snake, american psycho.

The average Iguana fan in United States is 38.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Salamander, Steve Irwin, Tortoise, with strongest over-indexing on Salamander (235.15× the country average). Demographically, the Iguana audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Iguana fans

Demographic split for Iguana audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.9
Estimated audience size547,632

Audience persona

The typical Iguana fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Salamander.

Top regions in United States

Top regions ranked by reach for Iguana in United States
RegionReachAffinity
Florida77,1602.08×
California74,4061.24×
Texas58,3971.24×
New York33,2341.09×
Georgia25,2821.5×
North Carolina19,0541.16×
Illinois19,0481.04×
Pennsylvania17,8060.97×
Ohio16,6460.99×
Virginia14,3661.08×
New Jersey14,3101.03×
Michigan13,4780.94×
Indiana13,0021.3×
Arizona11,6671.04×
Tennessee11,4281.04×
Washington11,1931.02×
Massachusetts10,5670.98×
Maryland9,6391.02×
Missouri8,9361.01×
Louisiana8,5561.21×
South Carolina8,5481.04×
Alabama8,0621.05×
Kentucky7,4221.08×
Colorado7,4020.86×
Oklahoma6,8591.13×
Wisconsin6,7850.82×
Minnesota6,6270.84×
Oregon5,8140.93×
Connecticut5,3030.97×
Nevada5,2921×
Utah5,2701.07×
Arkansas4,9201.09×
Mississippi4,5721.01×
Iowa4,0600.9×
Kansas3,8280.89×
Nebraska2,6160.95×
New Mexico2,5820.94×
Idaho2,5270.92×
West Virginia2,4290.95×
Hawaii2,2540.96×
New Hampshire1,8380.85×
Maine1,5570.79×
Rhode Island1,4780.85×
Washington, District of Columbia1,4350.87×
Delaware1,2520.83×
Montana1,0720.71×
South Dakota1,0440.82×
North Dakota9190.82×
Alaska8350.71×
Vermont6140.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Iguana audience
BrandAffinityCategory
Salamander235.15×Pets & Animals
Steve Irwin55.06×Movies & TV
Tortoise74.54×Pets & Animals
Snake19×Pets & Animals
american psycho25.77×Movies & TV
Crocodile26.09×Pets & Animals
Kia Sportage21.88×Cars & Mobility
Tarantula24.74×Pets & Animals
FAO Schwarz20×Shopping
Petco3.68×Shopping
Stephen Hawking8.26×Business & Career
Google Maps2.56×Internet & Social Media
Beetlejuice2.92×Movies & TV
Las Vegas2.85×Travel & Leisure
Capital One2.41×Business & Career
Indeed.com2.39×Business & Career
Honda HR-V14.79×Cars & Mobility
Hobby Lobby2.22×Home & Garden
Livemusic2.93×Music & Radio
Kim Possible11.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Iguana audience
TraitClusterScore
PatriotismCONSERVATISM1.41
SpiritualityBALANCE1.36
Urban LifestyleOPEN1.28
Luxury OrientationPREMIUM1.27
Pet OwnershipJOY1.26
Price SensitivityPREMIUM1.18

Worldwide distribution

Worldwide audience distribution share by country for Iguana
CountryShare
United States22.0%
Mexico20.5%
Spain3.7%

See Iguana audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Iguana have in United States?

Iguana has an estimated audience of 547,632 people in United States, concentrated in Florida and California.

What is the gender split and age of Iguana fans?

51.7% of Iguana fans are female, 48.3% are male, with an average age of 38.9 years.

Which brands do Iguana fans like most?

Iguana fans show strongest brand affinity for Salamander (235.15×), Steve Irwin (55.06×), and Tortoise (74.54×) over the country average.

Where do Iguana fans live in United States?

Iguana fans in United States are most concentrated in Florida (reach 77,160), California (reach 74,406), and Texas (reach 58,397). These three regions account for the largest share of the active audience.

What other brands do Iguana fans also like?

Beyond Iguana itself, the audience over-indexes on Steve Irwin (55.06×), Tortoise (74.54×), Snake (19×), and american psycho (25.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Iguana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.