Iguana Audience in United States
Iguana has an estimated audience of 547,632 people in United States. 51.7% are female, 48.3% are male, average age 38.9. Top regions: Florida, California, Texas. Top brand affinities: Hibachi, Staycation, Nationality, Home construction, Elsword.
The average Iguana fan in United States is 38.9 years old, balanced, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Hibachi, Staycation, Nationality, with strongest over-indexing on Hibachi (235.15× the country average). Demographically, the Iguana audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Iguana fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 38.9 |
| Estimated audience size | 547,632 |
Audience persona
The typical Iguana fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Hibachi.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 77,160 | 2.08× |
| California | 74,406 | 1.24× |
| Texas | 58,397 | 1.24× |
| New York | 33,234 | 1.09× |
| Georgia | 25,282 | 1.5× |
| North Carolina | 19,054 | 1.16× |
| Illinois | 19,048 | 1.04× |
| Pennsylvania | 17,806 | 0.97× |
| Ohio | 16,646 | 0.99× |
| Virginia | 14,366 | 1.08× |
| New Jersey | 14,310 | 1.03× |
| Michigan | 13,478 | 0.94× |
| Indiana | 13,002 | 1.3× |
| Arizona | 11,667 | 1.04× |
| Tennessee | 11,428 | 1.04× |
| Washington | 11,193 | 1.02× |
| Massachusetts | 10,567 | 0.98× |
| Maryland | 9,639 | 1.02× |
| Missouri | 8,936 | 1.01× |
| Louisiana | 8,556 | 1.21× |
| South Carolina | 8,548 | 1.04× |
| Alabama | 8,062 | 1.05× |
| Kentucky | 7,422 | 1.08× |
| Colorado | 7,402 | 0.86× |
| Oklahoma | 6,859 | 1.13× |
| Wisconsin | 6,785 | 0.82× |
| Minnesota | 6,627 | 0.84× |
| Oregon | 5,814 | 0.93× |
| Connecticut | 5,303 | 0.97× |
| Nevada | 5,292 | 1× |
| Utah | 5,270 | 1.07× |
| Arkansas | 4,920 | 1.09× |
| Mississippi | 4,572 | 1.01× |
| Iowa | 4,060 | 0.9× |
| Kansas | 3,828 | 0.89× |
| Nebraska | 2,616 | 0.95× |
| New Mexico | 2,582 | 0.94× |
| Idaho | 2,527 | 0.92× |
| West Virginia | 2,429 | 0.95× |
| Hawaii | 2,254 | 0.96× |
| New Hampshire | 1,838 | 0.85× |
| Maine | 1,557 | 0.79× |
| Rhode Island | 1,478 | 0.85× |
| Washington, District of Columbia | 1,435 | 0.87× |
| Delaware | 1,252 | 0.83× |
| Montana | 1,072 | 0.71× |
| South Dakota | 1,044 | 0.82× |
| North Dakota | 919 | 0.82× |
| Alaska | 835 | 0.71× |
| Vermont | 614 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hibachi | 235.15× | Food & Beverages |
| Staycation | 25.77× | Home & Garden |
| Nationality | 3.38× | Politics & Society |
| Home construction | 1.99× | Home & Garden |
| Elsword | 21.88× | Games |
| Home staging | 5.72× | Home & Garden |
| Carnival of Souls | 20× | Movies & TV |
| Google Home | 6.24× | Technology & Electronics |
| Nebraska Cornhuskers football | 3.17× | Sports |
| Voter registration | 3.19× | Politics & Society |
| Panama | 2.4× | Travel & Leisure |
| Vocal harmony | 2.68× | Music & Radio |
| Buying and Selling Real Estate | 4.3× | Home & Garden |
| Jesse Plemons | 1.83× | Movies & TV |
| Grinch | 2.12× | Movies & TV |
| JDSU | 1.59× | Business & Career |
| Personalised Gifts | 2.07× | Home & Garden |
| Sears | 1.74× | Shopping |
| Goop | 2.18× | Internet & Social Media |
| Winemaking | 1.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.41 |
| Spirituality | BALANCE | 1.36 |
| Urban Lifestyle | OPEN | 1.28 |
| Luxury Orientation | PREMIUM | 1.27 |
| Pet Ownership | JOY | 1.26 |
| Price Sensitivity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.0% |
| Mexico | 20.5% |
| Spain | 3.7% |
See Iguana audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Iguana have in United States?
Iguana has an estimated audience of 547,632 people in United States, concentrated in Florida and California.
What is the gender split and age of Iguana fans?
51.7% of Iguana fans are female, 48.3% are male, with an average age of 38.9 years.
Which brands do Iguana fans like most?
Iguana fans show strongest brand affinity for Hibachi (235.15×), Staycation (25.77×), and Nationality (3.38×) over the country average.
Where do Iguana fans live in United States?
Iguana fans in United States are most concentrated in Florida (reach 77,160), California (reach 74,406), and Texas (reach 58,397). These three regions account for the largest share of the active audience.
What other brands do Iguana fans also like?
Beyond Iguana itself, the audience over-indexes on Staycation (25.77×), Nationality (3.38×), Home construction (1.99×), and Elsword (21.88×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Iguana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.