Rascasse Audience Intelligence

Iguana Audience in United States

A data profile of the people who buy, follow and care about Iguana in United States — modelled from more than twelve digital signal sources. Iguana has an estimated audience of 547,632 people in United States.

#11027among Topic in United States#508in Pets & Animals

The average Iguana fan in United States is 38.9 years old, balanced, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Top brand affinities include Steve Irwin, Tortoise, Snake, with strongest over-indexing on Steve Irwin (59.13× the country average).

Demographically, the Iguana audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Iguana fan in United States is balanced, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Steve Irwin.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Iguana profile in United States.

Audience size
548K
in United States
Gender
51.7%♀
48.3% male
Age
38.9
average years
Country rank
#34727
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Iguana fans

51.7% are female, 48.3% are male, average age 38.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Iguana audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.9
Estimated audience size547,632
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Iguana audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3921%
40-4920%
50+20%
Fig. 04

Worldwide distribution

21.6%

of the worldwide Iguana audience comes from United States.

Worldwide audience distribution share by country for Iguana
CountryShare
United States21.6%
Mexico20.1%
Spain3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Iguana audience in United States is strongest.

Fig. 05

Top regions by affinity

Iguana fans by region: top regions in United States
#RegionReachAffinity×
01Florida~70K1.92×
02Georgia~20K1.37×
03Indiana~10K1.28×
04Texas~60K1.21×
05Louisiana~8K1.20×
06California~70K1.16×
07Arkansas~5K1.13×
08North Carolina~20K1.12×
09Oklahoma~7K1.10×
10Kentucky~7K1.08×
11Mississippi~5K1.08×
12Tennessee~10K1.05×
13Alabama~8K1.05×
14New Jersey~10K1.04×
15Utah~5K1.04×
16Virginia~10K1.02×
17Arizona~10K1.02×
18South Carolina~8K1.02×
19New York~30K1.01×
20West Virginia~3K1.01×
21Maryland~9K1.00×
22Pennsylvania~20K0.98×
23Illinois~20K0.98×
24Missouri~9K0.98×
25Nebraska~3K0.98×
26Ohio~20K0.97×
27Washington~10K0.97×
28Hawaii~2K0.96×
29Nevada~5K0.95×
30New Mexico~3K0.95×
31Idaho~3K0.95×
32Massachusetts~10K0.94×
33Connecticut~5K0.94×
34Kansas~4K0.93×
35Iowa~4K0.92×
36Delaware~1K0.92×
37Michigan~10K0.91×
38Oregon~6K0.91×
39South Dakota~1K0.91×
40North Dakota~1K0.91×
41Rhode Island~2K0.89×
42Minnesota~7K0.87×
43New Hampshire~2K0.87×
44Wisconsin~7K0.86×
45Colorado~7K0.84×
46Washington, District of Columbia~1K0.84×
47Alaska<1K0.84×
48Maine~2K0.82×
49Montana~1K0.79×
50Vermont<1K0.78×
Fig. 06

Affinity by region

Affinity by region — Iguana, United States
0.78×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Iguana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Iguana audience
#·InterestCategoryAffinity×
01SalamanderPets & Animals116.15×
02TortoisePets & Animals81.73×
03Steve IrwinMovies & TV59.13×
04CrocodilePets & Animals44.46×
05TarantulaPets & Animals28.44×
06SnakePets & Animals23.72×
07FAO SchwarzShopping20.00×
08american psychoMovies & TV13.18×
09CockroachPets & Animals11.92×
10Big FishMovies & TV10.72×
11Chicago MedMovies & TV7.59×
12Build-A-Bear WorkshopKids & Family6.81×
13Web serverTechnology & Electronics5.16×
14Stephen HawkingBusiness & Career5.02×
15PetcoShopping2.46×
16Las VegasTravel & Leisure2.06×
17CaribbeanTravel & Leisure1.94×
18GeneticsKids & Family1.79×
19RadioTechnology & Electronics1.70×
20SubwayFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Iguana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Iguana audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.01×
SpiritualityBALANCE1.41×
Convenience OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Iguana audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.84×
Design AffinityPREMIUM0.84×
Sports ActivityPOWER0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Iguana have in United States?

Iguana has an estimated audience of 547,632 people in United States, concentrated in Florida and California.

02

What is the gender split and age of Iguana fans?

51.7% of Iguana fans are female, 48.3% are male, with an average age of 38.9 years.

03

Which brands do Iguana fans like most?

Iguana fans show strongest brand affinity for Steve Irwin (59.13×), Tortoise (81.73×), and Snake (23.72×) over the country average.

04

Where do Iguana fans live in United States?

Iguana fans in United States are most concentrated in Florida (reach ~70K), California (reach ~70K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Iguana fans also like?

Beyond Iguana itself, the audience over-indexes on Tortoise (81.73×), Snake (23.72×), Crocodile (44.46×), and Salamander (116.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Iguana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Iguana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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