Battles Audience in United States

Battles has an estimated audience of 798,271 people in United States. 62.8% are female, 37.2% are male, average age 40.1. Top brand affinities: Tortoise, Autism Awareness, Diabetes mellitus awareness, Chumba Casino, Microblogging.

Top brand affinities include Tortoise, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Tortoise (87.24× the country average). Demographically, the Battles audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Sustainability.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Battles fans

Demographic split for Battles audience in United States
MetricValue
Female62.8%
Male37.2%
Average age40.1
Estimated audience size798,271

Audience persona

The typical Battles fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Tortoise.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Battles audience
BrandAffinityCategory
Tortoise87.24×Pets & Animals
Autism Awareness18.42×Health
Diabetes mellitus awareness12.09×Health
Chumba Casino14.66×Travel & Leisure
Microblogging12.28×Technology & Electronics
Singer-songwriter5.37×Music & Radio
Kia Sportage27.69×Cars & Mobility
Snake14.95×Pets & Animals
Steve Irwin20.02×Movies & TV
Income tax12.78×Business & Career
Crocodile19.71×Pets & Animals
Tarantula22.16×Pets & Animals
Gorilla15.21×Pets & Animals
Honda HR-V18.72×Cars & Mobility
Charles, Prince of Wales18.26×Politics & Society
Do it yourself (DIY)2.17×Home & Garden
american psycho11.48×Movies & TV
Houston Astros5.17×Sports
Salamander36.63×Pets & Animals
Superman1.64×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Battles audience
TraitClusterScore
ExtroversionTHRILL1.58
SustainabilityBALANCE1.55
Design AffinityPREMIUM1.44
Pet OwnershipJOY1.42
IndulgenceJOY1.36
DIY MentalityTHRILL1.36

Worldwide distribution

Worldwide audience distribution share by country for Battles
CountryShare
United States27.5%
United Kingdom19.5%
India10.7%

See Battles audiences in other countries

More Rock audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Battles. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.